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Social Media Super Success

Author: Sam Flynn
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Social media super success doesn't happen by just using social media. Businesses must understand their audience, engage with them and deliver the right content to achieve that success. In this book, you'll discover:* How to create a social media strategy for your business* Which platforms to focus your social media efforts on* What to include within your social media profiles to attract followers* Who your target audience is and how you can find them* How to create the right content for your audience that they engage with and ultimately encourages them to buy from you* How to engage with your audience and build a relationship with them* How to measure your activity to know what is and isn't working* How to use the advertising available to you on social media* How to plan for your success and put actions in placeBusiness psychologist and social media expert Sam Flynn has been training businesses in social media for over 7 years. In this book, she shares some of the psychological practices and techniques she trains businesses in and speaks about at business events worldwide, to help you achieve social media super success.


Social Psychology and Human Nature Comprehensive Edition

Author: Roy F. Baumeister
Publisher: Cengage Learning
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SOCIAL PSYCHOLOGY AND HUMAN NATURE, 4th Edition, offers a remarkably fresh and compelling exploration of the fascinating field of social psychology. Respected researchers, teachers, and authors Roy Baumeister and Brad Bushman give students integrated and accessible insight into the ways that nature, the social environment, and culture interact to influence social behavior. While giving essential insight to the power of situations, the text's contemporary approach also emphasizes the role of human nature -- viewing people as highly complex, exquisitely designed, and variously inclined cultural animals who respond to myriad situations. With strong visual appeal, an engaging writing style, and the best of classic and current research, SOCIAL PSYCHOLOGY AND HUMAN NATURE helps students make sense of the sometimes baffling -- but always interesting -- diversity of human behavior. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.


Brand Culture and Identity Concepts Methodologies Tools and Applications

Author: Management Association, Information Resources
Publisher: IGI Global
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Size: 26,89 MB
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The world of brands is undergoing a sea change in the domain of consumer culture, and it has become a challenge to cater to the taste and needs of audiences. The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative for success in a competitive marketplace. Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications is a vital reference source for the latest research findings on the use of theoretical and applied frameworks of brand awareness and culture. Highlighting a range of topics such as consumer behavior, advertising, and emotional branding, this multi-volume book is ideally designed for business executives, marketing professionals, business managers, academicians, and researchers actively involved in the marketing industry.


Data Science For Dummies

Author: Lillian Pierson
Publisher: John Wiley & Sons
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Size: 26,70 MB
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Discover how data science can help you gain in-depth insight into your business – the easy way! Jobs in data science abound, but few people have the data science skills needed to fill these increasingly important roles. Data Science For Dummies is the perfect starting point for IT professionals and students who want a quick primer covering all areas of the expansive data science space. With a focus on business cases, the book explores topics in big data, data science, and data engineering, and how these three areas are combined to produce tremendous value. If you want to pick-up the skills you need to begin a new career or initiate a new project, reading this book will help you understand what technologies, programming languages, and mathematical methods on which to focus. While this book serves as a wildly fantastic guide through the broad aspects of the topic, including the sometimes intimidating field of big data and data science, it is not an instructional manual for hands-on implementation. Here’s what to expect in Data Science for Dummies: Provides a background in big data and data engineering before moving on to data science and how it’s applied to generate value. Includes coverage of big data frameworks and applications like Hadoop, MapReduce, Spark, MPP platforms, and NoSQL. Explains machine learning and many of its algorithms, as well as artificial intelligence and the evolution of the Internet of Things. Details data visualization techniques that can be used to showcase, summarize, and communicate the data insights you generate. It’s a big, big data world out there – let Data Science For Dummies help you get started harnessing its power so you can gain a competitive edge for your organization.


Author: Robert B. Cialdini
Publisher: العبيكان للنشر
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التأثير, الكتاب الكلاسيكي حول عملية الإقناع, يشرح مبادئ علم النفس التي تقف وراء قول الناس «نعم» لأي طلب كان, كما يشرح كيفية تطبيق فهم هذه المبادئ. الدكتور روبرت سيالديني مدرّس خبير في حقلي التأثير والإقناع المتناميين بسرعة. إن هذا الكتاب الذي ينظر إليه في الأوساط العلمية نظرة مرموقة جداً؛ فهو حصيلة خمس وثلاثين سنة من الأبحاث الدقيقة المعتمدة على الأدلة القوية، إضافة إلى برنامج استمر ثلاث سنوات من الدراسة الميدانية لما يدفع الناس إلى تغيير سلوكهم. سوف نتعلم المبادئ الستة الأساسية, وكيف نستعملها كي نصبح مهرة في فن الإقناع- وكيف ندافع عن أنفسنا ضد من يحاول أن يستغلنا بإقناعنا بما يريد. هذا الكتاب مثالي لجميع الناس العاملين في جميع نواحي الحياة. سوف تغيّر مبادئ التأثيرشخصيتك تغييراً إيجابياً قوياً وتقودك نحو النجاح. العبيكان للنشر


The Media s Role in Defining the Nation

Author: David Copeland
Publisher: Peter Lang
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In 1897, William Randolph Hearst said that his newspaper did not simply cover events that had already happened. «It doesn’t wait for things to turn up», Hearst said. «It turns them up.» This book traces the close relationship between media and the United States’ development from the colonial period to the twenty-first century. It explores how the active voice of citizen-journalists and trained media professionals has turned to media to direct the moral compass of the people and to set the agenda for a nation, and discusses how changes in technology have altered the way in which participatory journalism is practiced. What makes the book powerful is that its assessment of the influence and use of media encompasses many levels: it explores the potential of media as an agent for change from within small communities to the national stage.


25 Brilliant Business Mentors

Author: Margo DeGange
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25 Brilliant Business Mentors Their Top Tips to Catapult You to Success! In this quick-reference book for small business owners (who want to be business-builders), 25 of the most brilliant business mentors have come together to share their top business tips, strategies, and tactics to make it easy for you to succeed as an entrepreneur! Each author has been challenged to respond to five significant business prompts in five key areas, including: 1. Mindset 2. Business Management (Running a Business) 3. Visibility (Marketing) 4. Sales 5. Money This book is a business work of art, designed with one clear goal: to move you forward quickly in your business, so you can thrive, excel, and enjoy greater profits. Each page is full of wisdom, know-how, and real-life business experience, to help you gain insight and direction for wild business success, with proven action-steps to make it exciting and possible! These magical pages cover everything from right thinking and believing, to powerful productivity, simple systems, empowering environments, and leading for success. It uncovers some of the very best and most effective marketing tools and activities you can use and do to gain great exposure and attract your very best clients. Need help with your sales process or funnel? Is closing the sale a challenge for you? Are you stumped on sales strategy? No more! Embracing the sales process, closing the sale, and increasing your sales and profits gets easier the second you pick up this book of brilliance! Gain understanding on pricing your products and services, discover how to invest in yourself and in your business, and uncover the money secrets that elevate entrepreneurs to the top of their dreams! If you know you are ready to prosper, but need help getting there, then let the 25 brilliant business mentors in this book help catapult you to success!


The Art and Science of Loving Yourself First

Author: Margo Degange
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Many heart-felt entrepreneurs struggle to make a living, a profit, and a difference, without pulverizing themselves to powder in the process! We often make business harder than it has to be, leaving ourselves frustrated and depleted. To offer clients authentic and effective solutions for better lives, we first must live it! We cannot ignore self and expect to be happy, productive, and influential. We must recover from self-sabotage and lay the foundations to springboard into success. The Art & Science of Loving Yourself First shows you how! In this book, Business and Lifestyle Designer Margo DeGange gathers the wisdom of 14 inspiring and motivating Success Mentors from many industries, to help you love yourself as you grow your business or ministry, and develop your life-work. It's full of truths, tips, and action-steps to purposefully design a life rich in gratitude, peace, and abundance. It's possible to reach high levels of success without giving away more of yourself than is fitting or appropriate. You can brilliantly run your business or ministry without sacrificing your essence or well-being, and attract the people, clients, sales, and money you desire. Go beyond self-help, the Law of Attraction, or work-life balance. You've thought about marketing your business, but have you considered branding your home interior and office environments, so they become supportive spaces that empower your mission, goals and lifestyle? Have you laid hold of a healthy self-leadership and self-care plan for peak-performance that's full of hope and easy to do? Did you know that you can build solid connections and meaningful relationships online through social media simplicity? It's all in the book! Learn to reflect, restore, and find clarity; simplify your life; set important boundaries; navigate change and transition; gain visibility; build a team; create powerful systems; deal with setbacks; and turn your fear into victory! Then live with passion and manifest your vision! The Art & Science of Loving Yourself First will help you contribute to the world from a rewarding and energizing position of strength, self-worth, and value, as you lovingly bring value to others.


Content Marketing Book

Author: Eric Scott
Publisher: Createspace Independent Publishing Platform
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Do you want to sell your product with ease? Get the clients you've been targeting for the longest time? If so, then keep reading.. The power of content marketing is second to none and everyone knows that, with over 1.2 million pieces of content produced every day it's hard to stand out! It's a difficult world-for every email, blog, or social media post your company puts out, your customers are spammed with hundreds of others competing for their attention. It's a sad reality that your customer base quickly learns to distrust and ignore such content, leaving you with no way to communicate or convert them. But what if there were a way to make sure your customers want to hear everything you have to say? And even better, want to share your content with their friends? Enter author and marketer Eric J Scott's critical box set, Content Marketing Book: The Complete 3-Book Bundle! This compilation is packed full of easy and inexpensive content marketing strategies to make a huge impact on your business. The first section, A Beginner's Guide, covers all you need to know about content marketing, the marketing method used by high-achieving firms worldwide. In the second Strategy installment, Eric J Scott goes on to show you how to understand how your customers view the world and figure out what they need and want. From there you can influence their thinking, obtaining greater results for your business in no time! Finally, in the concluding volume Tips + Tricks, you'll learn proven steps to help you broaden your marketing audience, build credibility among colleagues and customers, and improve the skills of you and your team members. In Content Marketing 3 -book bundle, you'll discover: The essential keys to crafting content that captures your audience's attention and increases traffic (pg. 19). Forty marketing secrets to make sure your content clicks with your customers and keep it SEO super-optimized (pg. 57). The secrets of psychology that helps you unlock your customers' thought patterns and deepest desires (pg. 91). An easy-to-use quality checklist to make sure your content has every element it needs for sure-fire success (pg. 115). Five things you absolutely need to know about social network marketing (pg. 207). Why listening to your audience is the most important thing your business can ever do...and how to do it right! (pg. 221) ...And much, much more! So, if you want to be heard and make a huge statement on the internet this is a no brainer. Don't waste another penny on marketing-find out how regular, high-quality content can work for you! If you're ready to give your business what it needs to grow and thrive through content marketing, then click "Add to Cart" now!


Author: مورتيمر آدلر
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