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Provides advice for publishers, producers and software developers on all aspects of the law affecting multimedia production, finance, sales, marketing, distribution and co-ventures, supported by case histories and examples. From understanding buying and selling rights, to creating products or services, to producing and protecting and distributing those products or services, through to forming joint ventures and other alliances and raising finance, the legal aspects are presented in a user friendly and accessible way. A key feature is the case study material to learn from others' successes and failures.