Thirty second Theories

30-second theories takes a revolutionary approach to understanding the 50 most significant and intriguing scientific theories.

Thirty second Theories

When it comes to big science, very few things are conclusively known. From Quantum Mechanics to Natural Selection, what we have instead are theories - ideas explain why things happen the way they do. We don't know for certain these are correct - no one ever saw the Big Bang - but with them we can paint beautiful, breathtaking pictures of everything from human behaviour to what the future may hold. Profiling the key scientists behind each theory, "30-Second Theories" presents each entry in a unique, eye-catching full-colour design, with thought-provoking extras and stylish illustrations. It is essential for anyone keen on expanding their mind with science's most thrilling ideas.

30 Second Theories

The 50 Most Thought-provoking Theories in Science Martin Rees, Paul Parsons, Susan Blackmore. UNIFICATION. the. 30second. theory. This. is. the. attempt. to. describe. the workings of all four fundamental forces of nature, ...

30 Second Theories

When it comes to big science, very few things are conclusively known. From Quantum Mechanics to Natural Selection, what we have instead are theories - ideas explain why things happen the way they do. We don't know for certain these are correct - no one ever saw the Big Bang - but with them we can paint beautiful, breathtaking pictures of everything from human behaviour to what the future may hold. Profiling the key scientists behind each theory, "30-Second Theories" presents each entry in a unique, eye-catching full-colour design, with thought-provoking extras and stylish illustrations. It is essential for anyone keen on expanding their mind with science's most thrilling ideas.

30 Second Quantum Theory

the 30-second theory. Renormalization. is. a. mathematical. technique for solving a problem that arises within quantum field theories such as QED and quantum chromodynamics. This problem involves the appearance of awkward infinities ...

30 Second Quantum Theory

The bestselling 30-Second... series takes a revolutionary approach to learning about those subjects you feel you should really understand. Each title selects a popular topic and dissects it into the 50 most significant ideas at its heart. Each idea, no matter how complex, is explained in 300 words and one picture, all digestible in 30 seconds. 30-Second Quantum Theory tackles a mindbendingly mysterious area of physics, introducing the 50 most significant quantum quandaries and ideas. In a world where the quantum physics of electronics is an everyday essential and new quantum developments make headline news, you will visit Parallel Worlds, ride Wave Theory, and learn just enough to talk with certainty about Uncertainty Theory and to untangle the mysteries of quantum entanglement.

30 Second Einstein

UNIFIED FIELD THEORIES the 30-second theory RELATED ENTRIES See also THE EQUATIONS page 126 3-SECOND THRASH A unified field theory combining general relativity with quantum mechanics is the Holy Grail of physics – and like the Holy ...

30 Second Einstein

The 50 fundamentals of his work, life and legacy, each explained in half a minute Spend 30 seconds a day in the company of a colossus from the world of science, and you will soon have his whole story—both his scientific attainments and his extraordinary life—in your head. Einstein was not only an unparalleled scientific genius, but also a human rights campaigner, a political activist, and the iconic archetype of the mad professor. Is it any wonder that he continues to fascinate scientists and non-scientists alike? 30-Second Einstein will show you why at approximately the speed of light. An internationally bestselling series presents essential concepts in a mere 30 seconds, 300 words, and one image Einstein’s complex life and theories, explained concisely and without jargon The quickest way to understand einstein’s starring role in the history of science

30 Second Economics

EXPECTED UTILITY THEORY the 30-second theory How would you choose in which stock to invest your dollars, given that you can't be certain of what's going to happen in the future? Would you choose the biotech start-up that might deliver a ...

30 Second Economics

Keynesian Economics, Free Market Capitalism, Monetarism, Game Theory and the Invisible Hand. Sure, you know what they mean. That is, you've certainly heard of them. But do you know enough about these economic theories to join a dinner party debate or dazzle the bar with your financial knowledge? 30 Second Economics takes the top 50 economic theories, and explains them to the general reader in half a minute, using nothing more than two pages, 300 words and one picture. Economics will suddenly seem a lot more fun than the economy, and make a lot more sense, and along the way you'll meet founding fathers of modern economics such as Adam Smith, David Ricardo and Alfred Marshall. From Marxism to Mercantilism, plus everything in between, this is the ultimate 'crash' course in economic theory.

30 Second Energy

WHERE DID IT ALL COME FROM? the 30-second theory Energy and matter are the stuff of the universe. The best current theory for the origins of the universe tells us that it expanded in a process known as the Big Bang, but does not explain ...

30 Second Energy

Do you know your fission from your fusion? You will have heard of Einstein’s theory of relativity and his synonymous equation E=mc2, but do you really understand what they mean? With renewable energy a hot topic of conversation, arm yourself with the 50 most significant theories and developments that will allow you to contribute to any debate about this integral force in the universe. 30-Second Energy charts the fascinating and fundamental topics behind this phenomenon that resides in everywhere and in everything. Exploring energy as it is best understood – by example – discover how it cannot be created or destroyed, only transformed, and how plankton and other ocean-dwelling organisms can be used to power your car. From the nuclear fusion reactor at the heart of the sun to the elusive dark energy which makes up most of the content of the universe, each topic is summarized in just half a minute using no more than two pages, 300 words and one picture.

30 Second Biology

the 30-second theory POPULATION GENETICS RELATED TOPIC See also MENDELIAN GENETICS page 38 3-SECOND DISSECTION Selection, drift, migration and mutation drive changes in allele frequency. Using these fundamental principles we can ...

30 Second Biology

The 50 most thought-provoking theories of life, each explained in half a minute. 30-Second Biology tackles the vital science of life, dissecting the 50 most thought-provoking theories of our ecosystem and ourselves. At a time when discoveries in DNA allow us to feel more connected than ever to the natural world, this is the fastest route to an understanding of the tree of life. Whether you’re dipping into the gene pool, unlocking cells, or conversing on biodiversity, this is all the knowledge you need to bring life to the dinner-party debate. An internationally bestselling series presents essential concepts in a mere 30 seconds, 300 words, and one image; The 50 most important ideas and innovations in biology dissected and explained clearly without the clutter; The fastest way to learn about cells, reproduction, animals, plants, evolution and ecosystems.

30 Second Biology

At a time when discoveries in DNA allow us to feel more connected than ever to the natural world, this is the fastest route to an understanding of the tree of life.

30 Second Biology

The 50 most thought-provoking theories of life, each explained in half a minute. 30-Second Biology tackles the vital science of life, dissecting the 50 most thought-provoking theories of our ecosystem and ourselves. At a time when discoveries in DNA allow us to feel more connected than ever to the natural world, this is the fastest route to an understanding of the tree of life. Whether you're dipping into the gene pool, unlocking cells, or conversing on biodiversity, this is all the knowledge you need to bring life to the dinner-party debate. An internationally bestselling series presents essential concepts in a mere 30 seconds, 300 words, and one image; The 50 most important ideas and innovations in biology dissected and explained clearly without the clutter; The fastest way to learn about cells, reproduction, animals, plants, evolution and ecosystems.

30 Second Twentieth Century

THE THEORY OF RELATIVITY the 30-second history Relativity is one of the pillars of modern physics and key to understanding how the world works, from your GPS to an atomic clock. Formulated in two theories, Albert Einstein's ideas about ...

30 Second Twentieth Century

You probably know, or think you know, quite a bit about what happened in the 20th century – chances are, if you’re reading this, you lived through at least some of it – and you may have referenced the Cuban Missile Crisis, the double helix, or the Wall Street Crash in conversation. But even for people who were there, it was the fastest-moving hundred years in history, so refresh your memory with these pacey profiles on everything from Sputnik to Stonewall. Twentieth Century presents a unique approach to modern history, condensing 100 years of innovation and art, politics and conflict, triumph and disaster, into 50 graphic snapshots that offer an instant appreciation of the way the world revolves and evolves. Consider which events define a period of history and why. From the Red Army to Black Monday, from Woodstock to the World Wide Web, this is the fastest way to travel in time.

30 Second Psychology

THEORY. the. 30second. theory. There. is. a. rational. way. to. do. calculations that involve risks. If you have a choice between a 100 per cent chance of losing $15 and a 5 per cent chance of losing $400, you could multiply 15 by 1.00 ...

30 Second Psychology

The key ideas in Psychology explained, with colour illustrations, in half a minute. Pavlov's Dogs, Psychoanalysis, Milgram's Obedience Study, and Beck's Cognitive Therapy? Sure, you know what they all mean. That is, you've certainly heard of them. But do you know enough about these psychology theories to join a dinner party debate or dazzle the bar with your knowledge? 30-Second Psychology takes the top 50 strands of thinking in this fascinating field, and explains them to the general reader in half a minute, using nothing more than two pages, 300 words, and one picture. The inner workings of the human mind will suddenly seem a lot more fun, and along the way we meet many of the luminaries in the field, including William James, Aaron Beck, and (of course) Sigmund Freud. From Behaviorism to Cognitivism, what better way to get a handle on your inner demons?

30 Second Genetics

GENOMIC IMPRINTING the 30-second theory RELATED TOPICS See also DNA METHYLATION page 82 3-SECOND THRASH Although both parents contribute equivalent genetic information to the fertilized egg, the chromosomes carry a parental imprint and ...

30 Second Genetics

Genetics is the study of heredity, and reveals how the characteristics of living organisms are determined by the genes passed down the generations. The human genome was mapped in 2003, and this enhanced ability to study our genes is transforming medicine, from CRISPR, the gene editing technology that allows us to alter the course of hereditary disease, to using genetics to identify the types of bacteria that populate our bodies. Stripping the subject to its bare necessities, 30-Second Genetics charts the most extraordinary discoveries, from the fundamentals of cell biology to the almost unbelievable advances in DNA sequencing and stem cell technology.

Thirty second Politics

At no public expense, the book explains each political theory in nothing more than two pages, 300 words, and some propaganda-style imagery, for we all know that a picture opportunity is worth a thousand words of dull interview.

Thirty second Politics

You may be OK with standard stuff like Conservatism and Democracy, but do you really know what Patrimonialism is? And what about Oligarchy? Anarcho-syndicalism? Politics is, we are willing to bet, the most passionately argued-over subject matter, and yet how many of us flounder around in confrontational debates because we have no grip on political theory, just a vague notion that they are all out to get us? 30-Second Politics will help dispel this fog mistrust and paranoia. It challenges political theorists of all colors to come up with no-frill, no-spin, tell-it-like-it-is explanations of the 50 most important political -isms, -archies, and -ocracies that have pertained since the time of Periclean Athens. At no public expense, the book explains each political theory in nothing more than two pages, 300 words, and some propaganda-style imagery, for we all know that a picture opportunity is worth a thousand words of dull interview.

30 Second Economics

Takes the top 50 economic theories and explains them to the general reader. From Marxism to Mercantilism, this title presents the 'crash' course in economic theory.

30 Second Economics

Keynesian Economics, Free Market Capitalism, Monetarism, Game Theory and the Invisible Hand. Sure, you know what they mean. That is, you've certainly heard of them. But do you know enough about these economic theories to join a dinner party debate or dazzle the bar with your financial knowledge? 30 Second Economics takes the top 50 economic theories, and explains them to the general reader in half a minute, using nothing more than two pages, 300 words and one picture. Economics will suddenly seem a lot more fun than the economy, and make a lot more sense, and along the way you'll meet founding fathers of modern economics such as Adam Smith, David Ricardo and Alfred Marshall. From Marxism to Mercantilism, plus everything in between, this is the ultimate 'crash' course in economic theory.

30 Second Theories

But do you know enough about them to join a dinner party debate or dazzle the bar with your knowledge? 30-Second Theories takes a revolutionary approach to understanding the 50 most significant and intriguing scientific theories.

30 Second Theories


30 Second Theories

We don't know for certain these are correct - no one ever saw the Big Bang - but with them we can paint beautiful, breathtaking pictures of everything from human behaviour to what the future may hold.

30 Second Theories

When it comes to big science, very few things are conclusively known. From Quantum Mechanics to Natural Selection, what we have instead are theories - ideas explain why things happen the way they do. We don't know for certain these are correct - no one ever saw the Big Bang - but with them we can paint beautiful, breathtaking pictures of everything from human behaviour to what the future may hold. Profiling the key scientists behind each theory, "30-Second Theories" presents each entry in a unique, eye-catching full-colour design, with thought-provoking extras and stylish illustrations. It is essential for anyone keen on expanding their mind with science's most thrilling ideas.

30 second Economics

From Marxism to Mercantilism, plus everything in between, this is the ultimate "crash" course in economic theory.

30 second Economics


30 second Theories

The primary ideas of science, presented in one easy-to-understand volume.

30 second Theories

"Chaos Theory, String Theory, the Theory of Relativity? Intelligent Design? Schrodinger's Cat and Pavlov's Dog? Sure, you know what they all mean. That is, you've certainly heard of all of them. But do you know enough about them to join a dinner party debate or dazzle the bar with your knowledge? 30-Second Theories takes a revolutionary approach to understanding the 50 most significant and intriguing scientific theories. It challenges a half-century of leading boffins to abandon their beloved jargon and explain the most complex theories in half a minute - using nothing more than two pages, 300 words, one flow chart, and a picture. Time might well be relative, but it's also precious in a world that seems to spin ever faster, and here, in one unique volume, you have the opportunity to pick the potted brains of our leading scientists and understand the key notes of our harmonious universe in less time than it takes to scratch your head."

30 Second Einstein

Is it any wonder that he continues to fascinate scientists and non-scientists alike? 30-Second Einstein will show you why at approximately the speed of light.

30 Second Einstein

The 50 fundamentals of his work, life and legacy, each explained in half a minute Spend 30 seconds a day in the company of a colossus from the world of science, and you will soon have his whole story-both his scientific attainments and his extraordinary life-in your head. Einstein was not only an unparalleled scientific genius, but also a human rights campaigner, a political activist, and the iconic archetype of the mad professor. Is it any wonder that he continues to fascinate scientists and non-scientists alike? 30-Second Einstein will show you why at approximately the speed of light. An internationally bestselling series presents essential concepts in a mere 30 seconds, 300 words, and one image Einstein's complex life and theories, explained concisely and without jargon The quickest way to understand einstein's starring role in the history of science

International Relations Theories

and green theory 255, 260 /idealism 216 intellectual structure and great debates 300,302 and Marxism and critical theory ... and post-empiricism 209–10 scientific realism 29–30 second debate and science 17–18 second-image approaches 90, ...

International Relations Theories

This cutting-edge textbook is the most comprehensive introduction to international relations theory available. It argues that theory is central to explaining the dynamics of world politics, and includes a wide variety of theoretical positions, from the historically dominant traditions to powerful critical voices since the 1980s. The editors have brought together a team of international contributors, each specialising in a different theory. They each explain the theoretical background to their position before showing how and why their theories matter. The book opens up space for analysis and debate and leaves students to decide which theories they find most useful in explaining and understanding international relations. The book is supported by an Online Resource Centre. Student resources: Key points for each chapter Web links Flashcard glossary Lecturer resources: PowerPoint slides

30 second Philosophies

I think therefore I am, Existentialism, Dialectical Materialism? The Socrative Method and Deconstruction? Sure, you know what they all mean. That is, you've heard about them.

30 second Philosophies

I Think Therefore I Am, Existentialism, Dialectical Materialism? The Socratic Method and Deconstruction? Sure, you know what they all mean. That is, you’ve certainly heard of them. But do you know enough about them to join a dinner party debate or dazzle the bar with your knowledge?30-Second Philsophies takes a revolutionary approach to getting a grip on the 50 most significant schools of philosophy. The book challenges leading thinkers to quit fretting about the meaning of meaning for a while and explain the most complex philosophical ideas – using nothing more than two pages, 300 words, and a metaphorical image. Here, in one unique volume, you have the chance to pick the potted brains of our leading philosophers and understand complex concepts such as Kant’s Categorical Imperative without ending up in a darkened room with an ice pack on your head.