Release on 2002-01-16 | by William N. Taylor, M.D.
Author: William N. Taylor, M.D.
Category: Sports & Recreation
The first edition of this work, published in 1982, concentrated on the athlete’s use of and the physician’s knowledge of, anabolic steroids. This fully updated second edition discusses the continuing controversy over their use in competitive sports. An introduction of the use and abuse of anabolic steroids is followed by chapters on such topics as anabolic steroid compounds, the anabolic-to-androgen ratio, basic principles of muscle building, current anabolic steroid preparations, anabolic steroid regimes used by athletes, the enhancement of athletic performance, adverse physical effects and mental health risks, the classification of anabolic steroids as controlled substances, growth hormones and other anabolic hormones, the limits of urine drug testing, medical applications of anabolic steroids, muscle building and ergogenic supplements, and addictions.
We've all heard about teenagers turning to over-the-counter cold remedies and everyday household items to get high. It's common knowledge that athletes use steroids to build muscle tone and enhance performance. Certainly the younger generation today knows all of this and much more. But do they also know that 100,000 people die each year from alcohol abuse or that today's fastest runner runs the risk of crippling arthritis by the time he or she turns fifty? This series aims to provide young adults with the basic facts and gritty details regarding drugs such as alcohol, ecstasy, inhalants, marijuana, and steroids. Readily accessible and straightforward, it explains how each drug works and describes its short-term and long-term effects on the body, focusing especially on young people still in the formative stages of physical, mental, and emotional development. While placing the drug within its historical and social context, the series is practical. the focus is on helping readers make informed decisions, recognize problems, and find solutions. Never preachy, each book lets the facts speak for themselves. Hopefully with luck, young readers will be listening.
Release on 2012-08-21 | by Fraser P. Seitel,John Doorley
How PR Trumps Marketing and Advertising in the New Media World
Author: Fraser P. Seitel,John Doorley
Pubpsher: St. Martin's Press
Category: Business & Economics
Good public relations is no longer just icing-it's a strategic imperative more important to your competitive success than even advertising or marketing. This is true whether you're a century-old multibillion-dollar corporation or a penniless startup. In Rethinking Reputation, public relations guru Fraser Seitel and John Doorley, founder of the Academy for Communication Excellence and Leadership at Johnson & Johnson, examine a fascinating new set of case studies-including the BP oil spill and the launch of CitySlips-to glean the PR dos and don'ts for the new media world, covering both standard reputation maintenance and crisis management. They also show start-up companies and entrenched organizations how to use the power of word-of-mouth to jump-start business like never before. This is a wake-up call from two industry legends-for public relations professionals as well as entrepreneurs, CEOs, and anyone else tasked with representing their organization to the world. These new media lessons include: * Remember that research is cheaper, and more critical, than ever. * Don't let the perfect be the enemy of the good-launch your idea before someone else does. * Don't get so excited about social media that you forget about traditional media. * In a crisis, you are never offstage. * Never lie, never whine, and never try to predict the future!
Discusses the history of steroids and other performance-enhancing drugs, their physiological and societal effects, and the difficulty of fighting steroid abuse, both on an individual and a national basis.
The use of performance-enhancing substances by athletes is not a contemporary epi demic. In fact, athletes purportedly resorted to such measures over 2000 years ago. Even at the ancient olympic games, athletes employed special diets and concoctions to enhance their performance. In ancient Rome and ancient Egypt, gladiators and athletes ingested various potions in order to improve their physical endurance. In most in stances, such early examples of substance abuse by athletes involved relatively in nocuous chemicals, and one might presume that any enhanced performance could be attributed largely to a placebo effect. Nowadays, aside from the ethical issues, these performance-enhancing substances are far more potent and hence toxic to the body. The many performance-enhancing chemicals, drugs, and hormones exert a variety of complex pharmacological actions, but all are meant in some fashion to improve phys ical ability. Their pharmacological effects ranges from imprOVed muscle strength, as in the case of anabolic steroids and growth hormone, to central nervous system stimula tion, as in the case of caffeine or amphetamine. Analgesics or other pain-killing drugs may also be used to suppress an existing injury in order that the athlete may compete.