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Author: J. B. Wood
Number of Pages:
Format Type: PDF, Mobi
Size: 11,77 MB
Download: 831
Read Online: 613


Industry after industry is becoming technology driven as software rapidly eats the world. As it spreads, so do complexity and opportunity. There are clear signs that the traditional B2B business model designed 125 years ago as a simple “make, sell, ship” approach for early manufacturing companies is no longer capable of delivering the full potential of high-tech and near-tech solutions. B4B seeks to frame what is possible in an age where suppliers are connected to their customers in real time. The traditional world of B2B was designed to sell things to customers, whereas the new B4B model will be about delivering outcomes for customers. It’s a whole new ballgame. Using powerful models and specific examples, B4B envisions a next-generation tech industry where suppliers play an active, ongoing role in helping business customers achieve unparalleled value from their technology investments.

Sales Transformation

Author: Graham Hawkins
Publisher: Lulu Press, Inc
Number of Pages:
Format Type: PDF, Docs
Size: 20,89 MB
Download: 914
Read Online: 404


Many sales leaders seem unaware of the rapidly changing nature of buyer behaviour. Vendor sales departments are so focused on short term revenue results, and how they line up against their competitors, that they are unwittingly failing the first major test of business – understanding customer requirements and evolving market trends. If buyers change how they buy, then sellers must also change how they sell. Change is no longer coming – it’s here, and Sales Transformation is the only answer. ================================================================ This book has one purpose: to create a point in time snapshot of all known factors currently impacting vendor sales teams. WHO SHOULD READ THIS BOOK: Transform Sales provides insight into current buyer behaviour, evolving customer requirements and the factors that ultimately drive buyer behaviour. The research contained herein is highly relevant, and vitally important to almost every established vendor of technology products and services.