Beyond the Usability Lab

Conducting Large-scale Online User Experience Studies

Beyond the Usability Lab

Usability testing and user experience research typically take place in a controlled lab with small groups. While this type of testing is essential to user experience design, more companies are also looking to test large sample sizes to be able compare data according to specific user populations and see how their experiences differ across user groups. But few usability professionals have experience in setting up these studies, analyzing the data, and presenting it in effective ways. Online usability testing offers the solution by allowing testers to elicit feedback simultaneously from 1,000s of users. Beyond the Usability Lab offers tried and tested methodologies for conducting online usability studies. It gives practitioners the guidance they need to collect a wealth of data through cost-effective, efficient, and reliable practices. The reader will develop a solid understanding of the capabilities of online usability testing, when it’s appropriate to use and not use, and will learn about the various types of online usability testing techniques. *The first guide for conducting large-scale user experience research using the internet *Presents how-to conduct online tests with 1000s of participants – from start to finish *Outlines essential tips for online studies to ensure cost-efficient and reliable results

Measuring the User Experience

Collecting, Analyzing, and Presenting Usability Metrics

Measuring the User Experience

Measuring the User Experience was the first book that focused on how to quantify the user experience. Now in the second edition, the authors include new material on how recent technologies have made it easier and more effective to collect a broader range of data about the user experience. As more UX and web professionals need to justify their design decisions with solid, reliable data, Measuring the User Experience provides the quantitative analysis training that these professionals need. The second edition presents new metrics such as emotional engagement, personas, keystroke analysis, and net promoter score. It also examines how new technologies coming from neuro-marketing and online market research can refine user experience measurement, helping usability and user experience practitioners make business cases to stakeholders. The book also contains new research and updated examples, including tips on writing online survey questions, six new case studies, and examples using the most recent version of Excel. Learn which metrics to select for every case, including behavioral, physiological, emotional, aesthetic, gestural, verbal, and physical, as well as more specialized metrics such as eye-tracking and clickstream data Find a vendor-neutral examination of how to measure the user experience with web sites, digital products, and virtually any other type of product or system Discover in-depth global case studies showing how organizations have successfully used metrics and the information they revealed Companion site, www.measuringux.com, includes articles, tools, spreadsheets, presentations, and other resources to help you effectively measure the user experience

EHealth Beyond the Horizon

Get IT There : Proceedings of MIE2008, the XXIst International Congress of the European Federation for Medical Informatics

EHealth Beyond the Horizon

The first part of the MIE 2008 conference theme - eHealth Beyond the Horizon - highlights the expectations for the future of ehealth and raises the question: What sort of developments in ehealth services can we imagine emerging above the horizon in the years to come? EHealth Beyond the Horizon contains a good number of high-quality papers giving different perspectives of this future, some of them already available today in picot scale, some of them outlined in visions. The second part of the theme - Get IT There - has triggered a large number of papers describing how to create, evaluate, adjust and deliver products and deploy services in healthcare organizations for the necessary information technology as a basis for the ehealth applications that are essential in order to respond to the challenges of the health systems. The papers in the proceedings are grouped by themes according to the submission categories and the supplied keywords. As the last theme, three doctoral students from different areas of medical informatics were selected to present and discuss their research under the guidance of a panel of distinguished research faculties.

Improving the User Experience through Practical Data Analytics

Gain Meaningful Insight and Increase Your Bottom Line

Improving the User Experience through Practical Data Analytics

Improving the User Experience through Practical Data Analytics shows you how to make UX design decisions based on data—not hunches. Authors Fritz and Berger help the UX professional recognize the enormous potential of user data that is collected as a natural by-product of routine UX research methods, including moderated usability tests, unmoderated usability tests, surveys, and contextual inquiries. Then, step-by-step, they explain how to utilize both descriptive and predictive statistical techniques to gain meaningful insight with that data. By mastering the use of these techniques, you’ll delight your users, increase your bottom line and gain a powerful competitive advantage for your company—and yourself. Key features include: Practical advise on choosing the right data analysis technique for each project. A step-by-step methodology for applying each technique, including examples and scenarios drawn from the UX field. Detailed screen shots and instructions for performing the techniques using Excel (both for PC and Mac) and SPSS. Clear and concise guidance on interpreting the data output. Exercises to practice the techniques Practical guidance on choosing the right data analysis technique for each project. Real-world examples to build a theoretical and practical understanding of key concepts from consumer and financial verticals. A step-by-step methodology for applying each predictive technique, including detailed examples. A detailed guide to interpreting the data output and examples of how to effectively present the findings in a report. Exercises to learn the techniques

Achieving Effective Integrated E-Care Beyond the Silos

Achieving Effective Integrated E-Care Beyond the Silos

Recent global and national debates have shown that demographic change, the rising incidence of chronic disease, and the unmet need for more personalized care are trends demanding a new, integrated approach to health and social care. The advancement and adoption of technology in both health and social care settings is a valuable tool for encouraging change and improving the quality and efficiency of care provided to patients and care clients.Achieving Effective Integrated E-Care Beyond the Silos presents a collection of real-life examples, frameworks, business models, financial implications, and methods of evaluating the technological tools that are enabling a more human-centered approach to health and social care. Based on relevant research in the field of integrated e-care, this publication is ideally designed for use by practitioners, researchers, and decision-makers in the care field.

The Moderator's Survival Guide

Handling Common, Tricky, and Sticky Situations in User Research

The Moderator's Survival Guide

The Moderator's Survival Guide is your indispensable resource for navigating the rocky shoals of your one-on-one user research sessions. Inside, you’ll find guidance for nearly 100 diverse situations (ranging from business-as-usual to tricky and sticky) that might occur during usability studies, contextual inquiries, or user interviews. As a moderator, you are responsible for the well-being of the participant, your study, and your organization. You must be prepared for anything that may happen, from your technology failing to the participant quailing. Use this guide to identify your best next steps, react appropriately, and survive any challenges that comes your way. Practical, field-tested, and actionable tips for what to do and say—and what NOT to do or say—in each situation. Key patterns and extensive examples to sharpen your approach to the commonplace and prepare you for the unlikely. Illustrative "survival stories" contributed by numerous professionals on the front lines of user research.

Eyetracking and Applied Linguistics

Eyetracking and Applied Linguistics

Eyetracking has become a powerful tool in scientific research and has finally found its way into disciplines such as applied linguistics and translation studies, paving the way for new insights and challenges in these fields. The aim of the first International Conference on Eyetracking and Applied Linguistics (ICEAL) was to bring together researchers who use eyetracking to empirically answer their research questions. It was intended to bridge the gaps between applied linguistics, translation studies, cognitive science and computational linguistics on the one hand and to further encourage innovative research methodologies and data triangulation on the other hand. These challenges are also addressed in this proceedings volume: While the studies described in the volume deal with a wide range of topics, they all agree on eyetracking as an appropriate methodology in empirical research.

Beyond the Software Factory

A Comparison of "classic" and PC Software Developers

Beyond the Software Factory


Information Appliances and Beyond

Interaction Design for Consumer Products

Information Appliances and Beyond

Information appliances and other interactive products "beyond the desktop" present user interface design challenges that are only beginning to be understood. In this one-of-a-kind book, interaction designers examine the issues they confronted in their projects: Microsoft Windows CE, a vehicle navigation system, interactive children's toys, and more. You'll enjoy reading their engaging and sometimes surprising stories, but more importantly you'll gain insights that will benefit your own design and development work. * Begins with an interview in which design expert Don Norman details his vision of "making technology invisible." * Includes an eight-page, full-color insert containing screen shots, product diagrams, and other illustrations. * Presents inside accounts of information appliance success stories including: * An interview with Rob Haitani, lead interaction designer of the original PalmPilot * The design and evaluation methodologies behind Nokia's mobile phones * The high-level information appliance design considerations emphasized by Sun Microsystems * Essential reading for interaction designers, human factors engineers, usability specialists, software engineers and project managers working in all of these areas.

Handbook of Usability Testing

How to Plan, Design, and Conduct Effective Tests

Handbook of Usability Testing

Whether it's software, a cell phone, or a refrigerator, your customer wants - no, expects - your product to be easy to use. This fully revised handbook provides clear, step-by-step guidelines to help you test your product for usability. Completely updated with current industry best practices, it can give you that all-important marketplace advantage: products that perform the way users expect. You'll learn to recognize factors that limit usability, decide where testing should occur, set up a test plan to assess goals for your product's usability, and more.