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Brand Thinking and Other Noble Pursuits

Author: Debbie Millman
Publisher: Skyhorse Publishing Inc.
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Size: 28,91 MB
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"This engaging and highly informative book presents twenty interviews with the world's leading designers, anthropologists and innovators in the field of branding. In a series of illuminating, spirited conversations with preeminent global brand designer Debbie Millman, these influential figures share their take on how and why humans have branded the world around us, and the ideas, inventions, and insight inherent in this process"--


Self Portrait as Your Traitor

Author: Debbie Millman
Publisher: Print
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Size: 14,35 MB
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Debbie Millman's illustrated essays and visual poems are part philosophy, part art, part deeply personal memoir exposing the universal triumphs and tribulations of being human. Her hand-lettered typography - sometimes tender, sometimes gritty, always breathtaking in its visceral candor - makes Self Portrait as Your Traitor a moving masterpiece of a singular art form that speaks to our deepest longings for beauty, honesty, and the ineffable magic of what it means to live.


Brands and Branding

Author: Stephen Brown
Publisher: SAGE
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Format Type: PDF
Size: 28,98 MB
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A fun and humorous introductory book, written in Stephen Brown's entertaining and highly distinctive style, that introduces curious readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands such as Amazon, Apple, Google, Gucci, Nike, Nintendo, Starbucks, Swatch and The Worst Hotel in the World. With 3,000 branding books published each year, why would you (or your students) want to read Brands & Branding? Here are seven reasons why: It’s introductory, aimed at undergraduate students or postgrads without a bachelor degree in business and assumes nothing more than readers’ awareness of high profile brands such as Coca-Cola, Microsoft and Chanel It’s indicative, focusing on the basics and thus being a more reliable revision aid than Lucozade It’s immersive, taking readers on a journey and, working on the assumption that they have smartphones or tablet computers to hand, the print text links to images, articles and academic publications to give emphasis and context where appropriate. It’s inclusive, considering articles and reports but also blogs, novels, newspapers, reviews, social media and other sources It’s irreverent – branding is not always a deadly serious business! It’s intimate, Stephen speaks to you directly and together you will pick your way through the sometimes weird and unfailingly wonderful world of brands and branding using examples rather than abstract ideas to illustrate points. It’s inspirational, celebrating the curious and successful stories of brands from Cillit Bang to Cacharel Suitable for first and second year marketing or advertising students, and for those new to or interested in branding and who are keen to know more.


Designing Brand Identity

Author: Alina Wheeler
Publisher: John Wiley & Sons
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Size: 27,66 MB
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A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices and world-class Updated to include more than 35 percent new material Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity


Build Your Own Brand

Author: Robin Landa
Publisher: Simon and Schuster
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Size: 26,37 MB
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What is your brand? As a designer your success depends on how you brand yourself and the service you provide. This book will help you explore, develop, distill, and determine a distinctive brand essence, differentiate yourself, and create your visual identity. Build Your Own Brand is a guided journal designed to help you sketch, write, design, and conceive the way you brand yourself. More than 80 prompts and exercises will help you develop your: Personal brand essence Visual identity and style Resume and elevator pitch and much more! Whether you're trying to land a new job or launch a design business, let this unique guide light the way. You'll find helpful advice, interviews, and prompts from esteemed psychologists, creative directors, brand strategists, designers, artists, and experts from a variety of disciplines. Build your own brand today!


Infectious

Author: Achim Nowak
Publisher: Skyhorse Publishing Inc.
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Format Type: PDF, Mobi
Size: 24,58 MB
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A performance coach to senior executives at Fortune 500 companies explains how to change the art of modern conversation in order to deepen interpersonal connections through focusing on four levels of energy.


How to Win Grants

Author: Alan Silver
Publisher: Simon and Schuster
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Format Type: PDF, ePub
Size: 19,35 MB
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Concisely written and easy to follow, How to Win Grants demonstrates a three-stage grant development model distilled into 101 actionable strategies, arranged in order of execution and supplemented by helpful checklists. In stage one, “Prepare,” grantseekers begin by assessing their personal and agency fundability, improving their positioning for grants, learning shortcuts to planning successful grant projects, and finding out how to locate the most likely sources of grant funding. In stage two, “Persuade,” grantseekers learn how to convince private and public grantmakers that their project deserves funding by adapting their project plan to the specific needs of each funder. In stage three, “Perform,” readers learn the most important ways to continue attracting grant funding for the long term. This indispensable guide also dispels widespread myths about grantseeking, identifies unproductive behaviors to avoid, and teaches readers how to engage the funder’s interest and make the most compelling case for their project. With all this and more, How to Win Grants is every individual and organization’s ticket to a winning grantseeking campaign!


How to Think Like a Great Graphic Designer

Author: Debbie Millman
Publisher: Skyhorse Publishing Inc.
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Format Type: PDF, Docs
Size: 29,90 MB
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A collection of honest and revealing interviews with nineteen of the world's greatest graphic designers offers a rare opportunity to observe and understand the giants of the industry, who provide firsthand insights into their work. Original.


Noble Pursuits

Author: Virginia A. Arnold
Publisher: Macmillan/McGraw-Hill School
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Format Type: PDF, ePub
Size: 13,49 MB
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Media and development in Asia

Author: Indrajit Banerjee
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Format Type: PDF, Kindle
Size: 15,48 MB
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