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CC41 Utility Clothing

Author: Mike Brown
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The Utility symbol, CC41, is one of the most iconic symbols in the history of clothing in Britain; instantly recognizable to anyone who lived in Britain through the Second World War or the immediate post-war years. Clothes rationing began in June 1941 in an effort to cut down the nation's consumption of scarce resources; the Utility scheme was started 3 months later as a method of providing cheap, but well-made clothes for the less-well-off. The scheme was such a success that over the next few years it was extended to cover goods as widespread as shoes, furniture, lighters, pencils and household linen. Mike Brown looks at the background to, and the evolution of, the clothing scheme and the symbol as it changed to include more items of clothing, from underwear to fur coats. He also addresses the often misunderstood subject of 'Super Utility', and the so-called 'Dinner plate' mark, uncovering the truth behind a subject shrouded in mystery since its introduction. From somewhat hit-and-miss early garments, through to 'the Couturier scheme', the Utility symbol grew to be a mark of quality and value, which, post-war, slowly deteriorated until many were removed from clothes as a symbol of 'cheap and cheerful', and often not even cheerful clothes. A fascinating explanation of a little understood scheme with a wealth of knowledge complimented by color photographs and original illustrations throughout.


Making Vintage 1940s Clothes for Women

Author: Sarah Magill
Publisher: The Crowood Press
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Size: 29,82 MB
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The 1940s were an iconic period of women's dress history, with the familiar square shoulders, crepe tea dresses and seamed stockings paired with red lips, victory curls and head scarves. This book explains the period's sewing techniques and makes a range of 1940s outfits to recreate the look of those vintage years. With detailed step-by-step instruction and over 300 photographs, it captures the style of the time and explains the impact of wartime austerity on the cut and construction of women's dress. Contents include: historical context and details of government regulations of the time; instructions and patterns for recreating a range of women's clothes, including blouses, skirts, slacks, shirt frocks, evening dress and tea dresses; key techniques such as transfering pattern markings, making darts, fastenings and finishing touches; examples of how to complete the look with hairstyles, make-up, shoes and accessories. This new book will help you recreate the clothes and the vintage style of the 1940s 'make do' years, and will be of particular interest to costume designers, fashion designers and students, dress historians, historic revival and reenactment participants and home dressmakers with a general interest in vintage dress. Superbly illustrated with 331 photographs and patterns.


Vintage Fashion Couture

Author: Kerry Taylor
Publisher: Hachette UK
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Size: 20,72 MB
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"I thought I knew almost everything about the history of fashion until I met Kerry Taylor. The inside-out knowledge she has of garments will inspire both students and designers to look at fashion with fresh eyes." - Sarah Mower, US Vogue "This beautiful book by Kerry Taylor - the go-to woman for vintage and antique couture - is a treat for collectors and fashion lovers alike." - The Wall Street Journal "Whatever my question about vintage, Kerry Taylor has the answer. Her expertise, knowledge and historical anecdotes have raised the level of interest in this subject hugely." -Lisa Armstrong, Daily Telegraph Named one of Glamour Magazine's "Must-Read Style Books"! Profiled by Vogue and The New York Times and courted by style icons with wardrobes to sell and top designers in search of inspiration, Kerry Taylor is one of the world's leading experts on vintage fashion and couture. In this lavishly illustrated book, Kerry tells the story of a century of fashion through the work of its key design talents and the memorable women who have worn their creations. All the fashion stars are here from Poiret to McQueen via Lanvin, Chanel, Schiaparelli, Madame Grès, Dior, Balenciaga, Mary Quant, Ossie Clark, Vivienne Westwood, Alaïa, and Margiela. For each designer Kerry explores their career through a dazzling range of clothes and accessories, explaining what makes each item so desirable to the collector or wearer of vintage fashion. Each chapter includes at least one 'style icon' whose relationship with fashion has had a lasting impact, including Baba D'Erlanger, Lauren Bacall, Grace Kelly, Catherine Deneuve, Paloma Picasso and Kate Moss. Illustrated with a mix of gorgeous fashion photography plus images from Kerry's own astonishing archive, this book is set to become an invaluable guide for collectors of vintage (whatever their budget) and all those who love fashion. Contents includes... Foreword by Hubert de Givenchy Prologue by Christopher Kane 1900s Paul Poiret Lucile Mariano Fortuny 1920s Jean Patou Jeanne Lavin Chanel in the Twenties 1930s Elsa Schiaparelli Style Icon Wallis Simpson Madeleine Vionnet - The Architect of Couture 1940s The effects of War on Fashion in Europe American Fashion in the Forties Christian Dior - The Saviour of French Haute Couture 1950s Pierre Balmain Cristóbal Balenciaga - The Master Style Icon Grace Kelly 1960s Mary Quant Hubert de Givenchy Style Icon Audrey Hepburn 1970s Yves Saint Laurent in the Seventies Zandra Rhodes Vivienne Westwood and Malcolm McLaren 1980s Italian Masters Azzedine Alaïa John Galliano 1990s The New Romantics Thierry Mugler Style Icon Kate Moss 2000s Later McQueen Style Icon Daphne Guinness Collecting Vintage Taking Care of your Collection ..And so much more!


Make Do and Mend

Author: Various Authors
Publisher: Michael O'Mara Books
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Format Type: PDF, Mobi
Size: 19,66 MB
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The rationing period during World War II was a difficult time, and yet it is remembered nostalgically as a time of unity and great sacrifice. Make Do and Mend focuses on clothes rationing, which was introduced in June 1940. With the nation's industrial output concentrated on the war effort, basic clothes were in short supply and high fashion was an unknown commodity. Adults were issued as little as 36 coupons a year to spend on clothes. But a man's suit could cost 22 coupons, a coat 16 and a lady's dress 11, so the need to recycle clothing and be inventive with other materials became a necessity. The government issued the leaflets included in Make Do and Mend to advise on how best to avoid wasting valuable resources by recycling curtains into dresses and old sheets into underwear; in short how to 'make do and mend' rather than buying new clothes. This e-book contains images of the original leaflets, in nostalgic forties illustration style.


The 1960s Look

Author: Mike Brown
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Size: 27,51 MB
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The 1960s, known as the Swinging Sixties are recognized as a landmark decade both by those who lived through them and those who look back in awe at the revolutionary changes in fashion, style and sexual freedom. Continuing interest and appreciation of vintage fashion mean that 1960s styles, hair and make-up have seen a huge increase in popularity and the need for detailed information on this period has never been so great. The Swinging Sixties saw young designers such as Mary Quant producing exciting new clothes modeled by the likes of Jean Shrimpton and Twiggy. New clothing styles were created like the miniskirt and new materials came to prominence including PVC and Perspex. But achieving the 1960s Look is not just about the clothing but also the hairstyles, make-up, shoes, and many other accessories, all of which Mike Brown covers in detail. Using contemporary sources, photographs and meticulous research The 1960s Look walks you through the decade telling you how men, women and children dressed - and why they looked the way they did. Lavishly illustrated throughout this book takes you back to a decade of fab miniskirts, groovy Beatles jackets, swinging Edwardian military uniforms, Mods in parkas and Rockers in leathers, plus the hairstyles, jewelry, make-up, and so much else that went to make up the 1960s look ."


A History of the Paper Pattern Industry

Author: Joy Spanabel Emery
Publisher: Bloomsbury Publishing
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Size: 22,69 MB
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Sewing patterns have been the principle blueprint for making garments in the home for centuries. From their origins in the tailoring manuals of the 16th century to the widely produced pamphlets of the 18th and 19th centuries, through to the full size packet patterns of today, their history and development has reflected major changes in technology (such as the advent of the sewing machine), retailing and marketing practices (the fashion periodical), and shifts in social and cultural influences. This accessible book explores this history, outlining innovations in patternmaking by the companies who produced patterns and how these reflected the fashions and demands of the market. Showcasing beautiful illustrations from original pattern pamphlets, packets and ads, as well as 9 complete patterns from which readers can reproduce vintage garments of different eras, the book provides a unique visual guide to homemade fashions as well as essential exploration of the industry that produced them.


Nationalism and Communist Party History

Author: Willie Thompson
Publisher: Pluto Press (UK)
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Size: 28,92 MB
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Pin up in World War II

Author: Mike Brown
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Size: 17,37 MB
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Dear Old Blighty

Author: Mike Brown
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Size: 17,39 MB
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An in-depth look at the experience of the civilian life of Britain throughout the four momentous years of World War 1


The Story of Men s Underwear

Author: Shaun Cole
Publisher: Parkstone International
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Size: 28,65 MB
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Men’s fashion, particularly the trends involving undergarments, was once reserved for the elite; today it has become democratised, clear proof of social progress.The aestheticism of the body so highly valued by the Greeks seems to have regained a prominent place in the masculine world. Mirroring the evolution of society’s values, the history of underwear also highlights the continuous, dancing exchange that exists between women’s styles and men’s fashion. Undergarments are concealed, flaunted, stretched or shortened, establishing a game between yesterday’s illicit and today’s chic and thereby denouncing the sense of disgrace that these simple pieces of clothing used to betray. In this work, Shaun Cole endeavours to re-establish for the first time, through well-researched socio-economic analysis, the importance of men’s underwear in the history of costume from ancient times to today. A reflection of technological progress, this study is full of surprises and powerful reflections on man’s relationship with his body.