The author focuses on the marketing perspective of the topic and illustrates how women's roles in society have shifted during the past century. Among the key issues explored is a peculiar dichotomy of American advertising that served as a conservative reflection of society and, at the same time, became an underlying force of progressive social change. The study shows how advertisers of housekeeping products perpetuated the Happy Homemaker stereytype while tobacco and cosmetics marketers dismantled women's stereotypes to create an entirely new type of consumer.
The True Story of Average Americans on the Hunt for WWI Spies
Author: Bill Mills
Pubpsher: Simon and Schuster
Two weeks before the U.S. entered World War I, a Chicago advertising executive visited the Department of Justice with a proposal - organize the country’s businessmen into a secret force of volunteer agents to ferret out and investigate enemy activities within the United States. The country, overcome by a wave of patriotic fervor, had also become gripped with fear and uncertainty of the influx of immigrants from the very countries with which the country was now at war. The idea received quick approval and caught on like wildfire. Soon thousands of volunteers in every major industry, trade and profession were on the alert nationwide, maintaining surveillance and investigating cases for the Department of Justice Bureau of Investigation. They would grow to become 250,000 strong. Written as a real-life adventure story, The League reveals how the organization began, the manner in which it operated, and the varied missions that it performed on behalf of the U.S. government. It is an extraordinary chapter in American history, when almost any citizen could receive official credentials as a volunteer investigator. From a running gun battle on the streets of Philadelphia, to the seizure of a disguised German commerce raider on the high seas, to the hunt for the radical bomber that attacked the Federal Building in Chicago, The League is a fascinating true story that will not soon be forgotten.