Communication Campaigns About Drugs

Published in 1989, Communication Campaigns About Drugs is a valuable contribution to the field of Communication Studies.

Communication Campaigns About Drugs

Published in 1989, Communication Campaigns About Drugs is a valuable contribution to the field of Communication Studies.

Designing Health Communication Campaigns

In C. Berger & S. Chaffee (Eds.), Handbook of communication science. Newbury Park, CA: Sage. Salmon, C. (1990). Public information campaigns, Newbury Park, CA: Sage. * Shoemaker, P. J. (Ed.). (1989). Communication campaigns about drugs: ...

Designing Health Communication Campaigns

This important collection presents a comparative synthesis of what works and what does not in mass media health campaigns. High priority is given to coverage of substance abuse prevention campaigns, but programmes on AIDS, smoking, teenage pregnancy, heart disease, Alzheimer's Disease and vehicle seat belt use are also reviewed. Designing Health Communication Campaigns deepens our understanding of how to design, implement and evaluate mass media campaigns by highlighting the contributions of media experts who add a human element to the various campaign experiences they describe.

Handbook of Drug Abuse Prevention

Schilling and McAlister (1990) offer a number of cogent and detailed suggestions for applying several of the more widely used theories to anti-drug campaigns. The strategic communication plan developed by Porter Novelli for the Ondcp ...

Handbook of Drug Abuse Prevention

This wide-ranging handbook brings together experts in the sociology of drug abuse prevention. Providing a comprehensive overview of the accumulated knowledge on prevention theory, intervention design, and development and prevention research methodology, this work also promotes prevention science as an evolving field in the practice and policy of drug abuse prevention.

Fundamentals of Public Communication Campaigns

For example, antidrug communication campaigns for 12- and 13-year-old youths (who hardly ever smoke cannabis) might be projected to shape future behavior only during situations in which drug use is more likely to occur.

Fundamentals of Public Communication Campaigns

The most comprehensive and up-to-date textbook on public communication campaigns currently available Fundamentals of Public Communication Campaigns provides students and practitioners with the theoretical and practical knowledge needed to create and implement effective messaging campaigns for an array of real-world scenarios. Assuming no prior expertise in the subject, this easily accessible textbook clearly describes more than 700 essential concepts of public communication campaigns. Numerous case studies illustrate real-world media campaigns, such as those promoting COVID–19 vaccinations and social distancing, campaigns raising awareness of LGBTQ+ issues, entertainment and Hollywood celebrity campaigns, and social activist initiatives including the #MeToo movement and Black Lives Matter (BLM). Opening with a thorough introduction to the fundamentals of public communication campaigns, the text examines a wide array of different health communication campaigns, social justice and social change campaigns, and counter-radicalization campaigns. Readers learn about the theoretical foundations of public communication campaigns, the roles of persuasion and provocation, how people’s attitudes can be changed through fear appeals, the use of ethnographic research in designing campaigns, the ethical principles of public communication campaigns, the potential negative effects of public messaging, and much more. Describes each of the 10 steps of public communication campaigns, from defining the topic and setting objectives to developing optimal message content and updating the campaign with timely and relevant information Covers public communication campaigns from the United States as well as 25 other countries, including Australia, Brazil, Canada, China, Egypt, India, Israel, Singapore, South Korea, and the United Kingdom Offers a template for creating or adapting messages for advertising, public relations, health, safety, entertainment, social justice, animal rights, and many other scenarios Incorporates key theories such as the Diffusion of Innovations (DoI) theory, social judgment theory (SJT), the Health Belief Model (HBM), social cognitive theory (SCT), and self–determination theory (SDT) Includes in-depth case studies of communication campaigns of Islamophobia, antisemitism, white supremacism, and violent extremism. Fundamentals of Public Communication Campaigns is the perfect textbook for undergraduate students across the social sciences and the humanities, and a valuable resource for general readers with interest in the subject.

Public Communication Campaigns

campaign decision makers . Problems with America's so - called " war on drugs " are well documented elsewhere ( Bertram , Sharpe , & Andreas , 1996 ) . Unin- tended consequences include massive federal expenditures , steady erosion of ...

Public Communication Campaigns

This edition provides readers with a comprehensive, up-to-date look into the field of public communication campaigns. It includes a variety of recent campaign dimensions, such as community-orientated and entertainment-education campaigns.

Persuasive Communication and Drug Abuse Prevention

The history of drug abuse prevention campaigns suggests significant limitations in producing measurable changes in behavior. Carl Leukefeld points out in his chapter of this book that a moratorium on drug information dissemination by ...

Persuasive Communication and Drug Abuse Prevention

The history of drug abuse prevention campaigns suggests limitations in producing measurable changes in behavior. In the past, there was concern over the possibility of such publicity actually encouraging interest in drug use, rather than discouraging such behavior. Although little or no scientifically sound empirical evidence has been found to support such a view, several social science textbooks still refer to this as something of which to be wary. Reviews of early research appear to indicate inadequate methods and a lack of rigor in theory testing. In recent years, however, research in communication and its uses in drug abuse prevention has become considerably more sophisticated, and communication is being used far more effectively. In this book, the editors bring together some of the most successful drug abuse prevention researchers in the country -- along with other experts in this field or in persuasive communication -- to address use and effects of both mass media and interpersonal strategies. This collection illustrates just how far the study of public influence through mass media has come, especially regarding such a vital, relevant issue as drug abuse prevention.

Drugs Alcohol and Social Problems

In Communication Campaigns About Drugs : Government , Media , and the Public , ed . Pamela J. Shoemaker , 97-111 . Hillsdale , N.J .: Lawrence Erlbaum . Johnston , Lloyd D. , Patrick M. O'Malley , and Jerald G. Bachman . 1986. Drug Use ...

Drugs  Alcohol  and Social Problems

The 14 clearly written articles included in this collection exemplify the best of sociological scholarship on drug and alcohol problems. The readings strike a balance between constructionist, epidemiological, and ethnographic approaches to the study of drinking, drug use, and related problems such as domestic violence, crime, and the spread of HIV/AIDS. Visit our website for sample chapters!

The Media the President and Public Opinion

A Longitudinal Analysis of the Drug Issue, 1984-1991 William J. Gonzenbach ... National drug control strategy: Budget summary. ... In P. J.Shoemaker (Ed.), Communication campaigns about drugs: Government, media and the public (pp.

The Media  the President  and Public Opinion

Using a broadened conceptualization of agenda setting, this volume's objective is to examine the drug issue from mid-1984 to mid-1991 to determine how drug-related issues and events -- both real and fabricated -- and the primary agendas drove the issue over time. Based on this objective, four questions are posed: * How did the media structure interpretations of drug issues and events? * How did the president structure public relations interpretations and presentations of issue and event information over time? * What were the interactions of the drug-issue agendas, the president's public relations agendas, the media, and the public, while controlling the policy agenda and a real-world measure of the severity of the drug problem? * How did the relationships of these agendas differ during the Reagan and Bush presidencies? These questions were addressed with detailed content analyses of the media agenda over time, the presidential public relations agenda over time, and a multivariate ARIMA analysis of the time series agendas. No previous studies to date have addressed and modeled these agendas simultaneously with ARIMA modeling methods.

Healthcare Management Strategy Communication and Development Challenges and Solutions in Developing Countries

EXAMPLES OF HEALTH COMMUNICATION CAMPAIGNS Campaigns have traditionally relied on mass communication, with public services ... communication campaign against fake and adulterated drugs and other poor quality consumable items in Nigeria.

Healthcare Management Strategy  Communication  and Development Challenges and Solutions in Developing Countries

Healthcare Management Strategy, Communication, and Development Challenges and Solutions in Developing Countries describes the ways in which health services, public health administration, and healthcare policies are managed in developing countries, and how intercultural, intergroup, and mass communication practices weaken development efforts in those countries. The book is suitable for undergraduate students, libraries, and companies involved with government issues, foreign services, public health, third world development, and international business.

Drugs and Attitude Change

SUMMARY This paper examined message . transmission in social action and in planning of information campaigns on drug abuse . A thorough analysis of the social setting in which verbal communication takes place , including networks of ...

Drugs and Attitude Change


Rhetoric in the War on Drugs

Communication campaigns about drugs : Government , media , and the public ( pp . 113-120 ) . Hillsdale , NJ : Lawrence Erlbaum Associates . Shenk , D. ( 1990 , January ) . Young hate . CV Magazine , pp . 13-15 . Shoemaker , P. J. ( ed . ) ...

Rhetoric in the War on Drugs

Examines the drug war as most Americans have experienced it--through mass-mediated rhetoric--and demonstrates the underestimated influence of rhetoric on the policy process.

Oversight Hearing on Office of National Drug Control Policy Anti drug Media Campaign

THE MEDIA CAMPAIGN'S COMMUNICATION STRATEGY The undisputed influence of popular culture on attitude formation and the manner in which it depicts illegal drugs and substance abuse are recognized by the communication strategy that orients ...

Oversight Hearing on Office of National Drug Control Policy Anti drug Media Campaign


Preventing Drug Abuse

Newcomb, M.D., and P.M. Bentler 1988 Consequences of Adolescent Drug Use. Beverly Hills, Calif. ... Ray, M. 1973 Marketing communication and the hierarchy of effects. ... Rogers, E.M., and J.D. Storey 1987 Communication campaigns.

Preventing Drug Abuse

As the nation's drug crisis has deepened, public and private agencies have invested huge sums of money in prevention efforts. Are the resulting programs effective? What do we need to know to make them more effective? This book provides a comprehensive overview on what we know about drug abuse prevention and its effectiveness, including: Results of a wide range of antidrug efforts. The role and effectiveness of mass media in preventing drug use. A profile of the drug problem, including a look at drug use by different population groups. A review of three major schools of prevention theory-risk factor reduction, developmental change, and social influence. An examination of promising prevention techniques from other areas of health and human services. This volume offers provocative findings on the connection between low self-esteem and drug use, the role of schools, the reality of changing drug use in the population, and more. Preventing Drug Abuse will be indispensable to anyone involved in the search for solutions, including policymakers, anti-drug program developers and administrators, and researchers.

Effectiveness of the National Youth Anti Drug Media Campaign

Also through the Ad Council , the Campaign conducts a public service advertising campaign dedicated solely to promoting ... For example , Safeway launched a national anti - drug advertising and communications effort in more than 1,700 ...

Effectiveness of the National Youth Anti Drug Media Campaign


News Narratives and News Framing

Dealing with illicit drugs : The power - and limits of mass media agenda setting . In Communication campaigns about drugs : Government , media , and the public , ed . P. J. Shoemaker , 113-120 . Hillsdale , N.J .

News Narratives and News Framing

News Narratives and News Framing is a revealing look at how the media's construction of news affects our political, economic, and social realities. In this introduction to the theory behind news framing, Karen Johnson-Cartee pulls together elements from communication, journalism, politics, and sociology to create a picture of how news forms these realities for the public. With its comprehensive reference section and suggestions on how to influence the news agenda, this is a beneficial resource for students in political communication, media criticism, and communication theory. Visit our website for sample chapters!

Public Health Communication

Antismoking campaigns: Progressin the applicationofsocial learning theory. InR. E. Rice&C.K. Atkin (Eds.), Public communication campaigns(2nded.,pp. ... The National Youth Antidrug Media Campaign communication strategystatement.

Public Health Communication

This volume argues the case that public health communication has affected health behavior. It brings together 16 studies of large-scale communication in a variety of substantive health areas--tobacco, drugs, AIDS, family planning, heart disease, childhood disease, highway safety--prepared by the authors who did the original research. These studies show important effects and illustrate the central conditions for success. The book also includes complementary analytic chapters which provide a meta-analysis of published results, some approaches to developing communication interventions, and alternative methods for evaluation of public health communication projects. Including studies based on communication programs in the United States, as well as projects done elsewhere in the world, including Europe, Africa, Asia and Latin America, this book: *offers a broad presentation of the alternative research designs that have been used to evaluate public health communication programs; *includes a great range of approaches from field experiments and natural experiments to simple before-after and complex time series designs, using data gathered from individuals and from archives; and *utilizes an innovative perspective on how to exercise public health communication from a leading and thoughtful practitioner. As such, it is required reading for scholars, students, practitioners, and policymakers in public health, health communication, health psychology, and related areas.

Agenda Setting

Intermedia influence and the drug issue: Converging on cocaine. In P. Shoemaker (Ed.), Communication campaigns about drugs (pp. 29–46). Hillsdale, NJ: Lawrence Erlbaum Associates. Rivers, W.L. (1982, March).

Agenda Setting

The role of the news media in defining the important issues of the day, also known as the agenda-setting influence of mass communication, has received widespread attention over the past 20 years. Since the publication of McCombs and Shaw's seminal empirical study, more than one hundred journal articles and monographs have appeared. This collection exemplifies the major phases of research on agenda-setting: tests of the basic hypothesis, contingent conditions affecting the strength of this influence, the natural history of public issues, mass media influence on public policy, and the role of external sources from the president to public relations staffs on the news agenda.

Oversight Hearing on Office of National Drug Control Policy Anti drug Media Campaign

For example , a TV sitcom featuring an anti - drug story line as a result of campaign efforts shall be appropriately documented and assigned reasonable dollar value based on its contribution to the campaign communication strategy .

Oversight Hearing on Office of National Drug Control Policy Anti drug Media Campaign


Cracked Coverage

See Mike Kaszuba , “ Critics Question Antidrug Program , " Minnesota Star Tribune ( June 7 , 1992 ) , p . ... Influence and the Drug Issue : Converging on Cocaine , ” in Pamela J. Shoemaker , ed . , Communication Campaigns About Drugs ...

Cracked Coverage

Carefully documenting the deceptions and excesses of television news coverage of the so-called cocaine epidemic, Cracked Coverage stands as a bold indictment of the backlash politics of the Reagan coalition and its implicit racism, the mercenary outlook of the drug control establishment, and the enterprising reporting of crusading journalism. Blending theoretical and empirical analyses, Jimmie L. Reeves and Richard Campbell explore how TV news not only interprets "reality" in ways that reflect prevailing ideologies, but is in many respects responsible for constructing that reality. Their examination of the complexity of television and its role in American social, cultural, and political conflict is focused specifically on the ways in which American television during the Reagan years helped stage and legitimate the "war on drugs," one of the great moral panics of the postwar era. The authors persuasively argue, for example, that powder cocaine in the early Reagan years was understood and treated very differently on television and by the state than was crack cocaine, which was discovered by the news media in late 1985. In their critical analysis of 270 news stories broadcast between 1981 and 1988, Reeves and Campbell demonstrate a disturbing disparity between the earlier presentation of the middle- and upper-class "white" drug offender, for whom therapeutic recovery was an available option, and the subsequent news treatment of the inner-city "black" drug delinquent, often described as beyond rehabilitation and subject only to intensified strategies of law and order. Enlivened by provocative discussions of Nancy Reagan’s antidrug activism, the dramatic death of basketball star Len Bias, and the myth of the crack baby, the book argues that Reagan’s war on drugs was at heart a political spectacle that advanced the reactionary agenda of the New and Religious Right—an agenda that dismissed social problems grounded in economic devastation as individual moral problems that could simply be remedied by just saying "no." Wide ranging and authoritative, Cracked Coverage: Television News, the Anti-Cocaine Crusade, and the Reagan Legacy is a truly interdisciplinary work that will attract readers across the humanities and social sciences in addition to students, scholars, journalists, and policy makers interested in the media and drug-related issues.