Corporate Discourse

Table 1.1 Corporate discourses Defined by addressee Corporate discourse to employees Corporate discourse to customers Corporate discourse to investors Corporate discourse to general public Defined by genre Employee handbook Employee ...

Corporate Discourse

Corporate discourse examines business communication practices from a discourse perspective, looking in detail at the ways in which corporations around the world communicate with individuals, with other collective entities and with the world at large. It is concerned with understanding how language works in business contexts and how corporate identity and personal and professional relationships are configured through discourse. Using a range of analytical techniques to examine different forms of textual evidence from companies operating in many sectors, this book maps out current developments in corporate discourse against the complex background of globalization.

Gold Mining and the Discourses of Corporate Social Responsibility in Ghana

The points raised here demonstrate the dominance of the corporate discourse over the socio-economic, political, and moral order, helping to explain why the AKOBEN, an apparently grassroots-oriented social and environmental performance ...

Gold Mining and the Discourses of Corporate Social Responsibility in Ghana

This book critically examines the practice and meanings of corporate social responsibility (CSR) and how the movement has facilitated a positive and somewhat unquestioned image of the global corporation. Drawing on extensive fieldwork material collected in Ghanaian communities located around the project sites of Newmont Mining Corporation and Kinross Gold Corporation, the monograph employs critical discourse analysis to accentuate how mining corporations use CSR as a discursive alibi to gain legitimacy and dominance over the social order, while determining their own spheres of responsibility and accountability. Hiding behind such notions as ‘social licence to operate’ and ‘best practice,’ corporations are enacted as entities that are morally conscious and socially responsible. Yet, this enactment is contested in host communities, as explored in chapters that examine corporate citizenship, gendered perspectives, and how global CSR norms institutionalize unaccountability.

The Cambridge Handbook of Discourse Studies

Studying corporate discourse from a discourse-analytical perspective can help us learn to read the corporate text and talk in order to reveal the mechanics of corporate persuasion or dissuasion. Adding a critical understanding could ...

The Cambridge Handbook of Discourse Studies

Discourse studies, the study of the ways in which language is used in texts and contexts, is a fast-moving and increasingly diverse field. With contributions from leading and upcoming scholars from across the world, and covering cutting-edge research, this Handbook offers an up-to-date survey of Discourse Studies. It is organized according to perspectives and areas of engagement, with each chapter providing an overview of the historical development of its topic, the main current issues, debates and synergies, and future directions. The Handbook presents new perspectives on well-established themes such as narrative, conversation-analytic and cognitive approaches to discourse, while also embracing a range of up-to-the-minute topics from post-humanism to digital surveillance, recent methodological orientations such as linguistic landscapes and multimodal discourse analysis, and new fields of engagement such as discourses on race, religion and money.

Metaphor and Gender in Business Media Discourse

The fact that corporate discourse is not public is obviously a major power resource for its participants: communication between the inner circle of the corporate elite and more or less peripheral constituencies (employees, shareholders, ...

Metaphor and Gender in Business Media Discourse

This new study reconciles cognitive metaphor theory with Critical Discourse Analysis to offer a fresh approach to the study of metaphor. In applying this framework to a substantial corpus of texts from business magazines, the author shows how metaphors of war, sports and evolutionary struggle are used to construct business as a masculinized social domain. In view of the subtle but pervasive socio-cognitive impact of these metaphors, the study raises the question of possible alternatives and the scope for change in business media discourse.

Elite Discourse and Racism

of minorities, are routine topics of managerial discourse. Such discourse may have many interest-bound forms and functions, ranging from legitimation of hiring practices, to managing ethnic conflicts in the company, to producing ...

Elite Discourse and Racism

This volume takes a critical approach to the study of prejudice and discrimination by focusing on the role of elites in the reproduction of racism. Van Dijk's main thesis is that racism in North America and Europe is primarily `top down' and preformulated by the elites, and is not only - as the elites would have it - a `popular' phenomenon. The book opens with a wide-ranging study of the ways parliamentarians in the Netherlands, Germany, France, the UK and the USA debate immigration, refugees and civil rights, subtly contributing to the negative image of minorities. It goes on to examine how managers of international corporations talk about affirmative action and minority employment. A chapter on racism in social science te

Discourses of Southeast Asia

They should handle the demands of corporate communication for various registers of corporate discourse. Corporate semioticians may be internal or external to corporations but take part in writing and editing corporate registers.

Discourses of Southeast Asia

Discourses of Southeast Asia presents the latest Southeast Asian research in Systemic Functional Linguistics (SFL). SFL provides a sophisticated social semiotic architecture for exploring meaning in languages and texts in the context of Southeast Asia. This edited volume examines the ideational, interpersonal and textual metafunctions in the domains of education, media, translation and language typology. It applies SFL in text analysis so as to be relevant to theory, research and professional practice. This book brings together 12 original chapters by both seasoned and emerging scholars. Their chapters study the ‘native’ languages of Southeast Asia: Indonesian, Malay, Tagalog, Thai and Vietnamese, and relatively newer languages in Southeast Asia: English and Mandarin. The chapters analyze a variety of texts, namely advertisements, classroom interactions, corporate reports, dramas, interviews, media reports, narratives, novels, textbooks and video clips. This volume captures the exciting and productive state of the art of SFL in Southeast Asia. It will be of particular interest to scholars trying to understand the application of SFL in this region.

The Context and Media of Legal Discourse

Her research interests include institutional and corporate discourse, legal discourse, political discourse, popularisation, news media discourse, advertising, user-generated discourse, web genres and social media.

The Context and Media of Legal Discourse

This volume provides new insights into the diverse and complex contexts of legal discourse and activity performed across a variety of socially and culturally informed digital media transformations. It addresses topical issues of legal discourse performed by Web-mediated technologies and (social) media usage in professional and institutional contexts of communication. Its analyses rely on specific perspectives, varied applications, and different methodological procedures, providing a multifaceted overview of ongoing research and knowledge in the field.

Corporate Governance and Accountability

The whole corporate discourse is metamorphosing. Whereas the shareholder-based model of corporate governance has dominated the 20th century, with attention being focused principally on making companies more accountable to their ...

Corporate Governance and Accountability

Corporate Governance and Accountability, 2nd Edition is written to provide readers with an up-to-date summary of both theory and practice in the area. The new edition incorporates the most recent events in worldwide corporate governance, as well as a summary of the most recent academic and professional literature. The book also brings together issues of financial performance, boardroom mechanics, the role of institutional shareholders, and corporate social responsibility into an international appraisal of current corporate governance theory and practice.

Corporate Security in the 21st Century

Resilience is presented asthelocus where national security,private security (againsttheft, vandalism, etc.),andprivate businesscan meet–morally and economically. This corporate discourse appeals to responsibility, patriotism, ...

Corporate Security in the 21st Century

This interdisciplinary collection places corporate security in a theoretical and international context. Arguing that corporate security is becoming the primary form of security in the twenty-first century, it explores a range of issues including regulation, accountability, militarization, strategies of securitization and practitioner techniques.

Discourses of Global Queer Mobility and the Mediatization of Equality

Rhetorics of leadership Extending the analysis of legitimation to corporate discourse is an important next step in its application, given how 'large corporations are extremely powerful players on the world stage, holding vaster ...

Discourses of Global Queer Mobility and the Mediatization of Equality

This book critically unpacks the why and how around everyday rhetorics and slogans promoting global LGBTQ equality. Examining the means by which particular discourses of progress and hope are circulated globally, it offers unique insights into how LGBTQ livelihoods, relationships, and social movements are legitimated and valued in contemporary society. Adopting an innovative critical discourse-ethnographic approach, Comer draws on scholarship from the sociolinguistics of global mobility, queer linguistics, and digital media studies, offering in-depth analyses of representations of LGBTQ identity across a range of domains. The volume examines semiotic linkages between: LGBTQ tourism marketing; Cape Town, South Africa, as a locus for contemporary ideologies of global mobility and equality; diversity management practices framing LGBTQ equality as a business imperative; and, humanitarian discourses within transnational LGBTQ advocacy. Autoethnographic vignettes and principles from within queer theory are incorporated by Comer’s critical discourse-ethnographic approach, giving voice to personal experience in order to sharpen scholarly understanding of the relationships between everyday ‘social voices’, globalized neoliberal political economy, and the media. Taken together, the volume expansively (if queerly) maps what Comer refers to as ‘the mediatization of equality’, and will be of interest to graduate students and scholars in critical discourse studies, sociolinguistics, and linguistic anthropology, as well as those working across such fields as media studies, queer studies, and sociology.

Business Discourse

Method The case study centred on strategizing and organizational change in a construction company overatwentyyear ... Third, corporate narrativeson the seven change episodes were identified in official corporate discourses (i.e. in the ...

Business Discourse

This second edition reviews the field of business discourse, centring on the investigation of business language and communication as practice. It combines research-based discussions with innovative practical applications and promotes debate and enquiry on a range of competing issues, emerging from business discourse research and teaching practice.

Contemporary Critical Discourse Studies

For example, corporate discourse is still under-researched in critical discourse studies, despite corporations' immense power in the absence of democratic legitimization. Patterns of discrimination there differ from those found in ...

Contemporary Critical Discourse Studies

CDS is a multifarious field constantly developing different methodological frameworks for analysing dynamically evolving aspects of language in a broad range of socio-political and institutional contexts. This volume is a cutting-edge, interdisciplinary account of these theoretical and empirical developments. It presents an up-to-date survey of Critical Discourse Studies (CDS), covering both the theoretical landscape and the analytical territories that it extends over. It is intended for critical scholars and students who wish to keep abreast of the current state of the art. The book is divided into two parts. In the first part, the chapters are organised around different methodological perspectives for CDS (history, cognition, multimodality and corpora, among others). In the second part, the chapters are organised around particular discourse types and topics investigated in CDS, both traditionally (e.g. issues of racism and gender inequality) and only more recently (e.g. issues of health, public policy, and the environment). This is, altogether, an essential new reference work for all CDS practitioners.

Corpus Linguistics Context and Culture

Bhatia, V. K. (2011), Contested identities in corporate disclosure documents. In V. Bhatia & P. Evangelisti Allori (Eds.), Discourse and Identity in the Professions (pp. 27–44). Bern, Switzerland: Peter Lang.

Corpus Linguistics  Context and Culture

Corpus Linguistics, Context and Culture demonstrates the potential of corpus linguistic methods for investigating language patterns across a range of contexts. Organised in three sections, the chapters range from detailed case studies on lexico-grammatical patterns to fundamental discussions of meaning as part of the ‘discourse, contexts and cultures’ theme. The final part on ‘learner contexts’ specifically emphasises the need for mixed-method approaches and the consideration of pedagogical implications for real world contexts. Beyond its contribution to current debates in the field, this edited volume indicates new directions in cross-disciplinary work.

An Introduction to Critical Discourse Analysis in Education

connections with powerful conservative interests, and the similarity with other corporate forms of appropriating public goods such as health maintenance organizations (HMOs). Although similar design elements are present at the ...

An Introduction to Critical Discourse Analysis in Education

Accessible yet theoretically rich, this landmark text introduces key concepts and issues in critical discourse analysis and situates these within the field of educational research. The book invites readers to consider the theories and methods of three major traditions in critical discourse studies – discourse analysis, critical discourse analysis, and multimodal discourse analysis -- through the empirical work of leading scholars in the field. Beyond providing a useful overview, it contextualizes CDA in a wide range of learning environments and identifies how CDA can shed new insights on learning and social change. Detailed analytic procedures are included – to demystify the process of conducting CDA, to invite conversations about issues of trustworthiness of interpretations and their value to educational contexts, and to encourage researchers to build on the scholarship in critical discourse studies. This edition features a new structure; a touchstone chapter in each section by a recognized expert (Gee, Fairclough, Kress); and a stronger international focus on both theories and methods. NEW! Companion Website with Chapter Extensions; Interviews; Bibliographies; and Resources for Teaching Critical Discourse Analysis.

Discourse and Management

Even workers low in the corporate hierarchy, 'are expected to buy into a corporate ideology' and demonstrate a '“feel” for the delicate blending of the institution and the self required by corporate discourses' (Roberts, 2011, pp.

Discourse and Management

Discourse and Management offers a unique combination of discourse analysis and critical management studies. Presenting a fresh perspective on organizational discourse, this book twins theoretical insight with hands-on advice on tackling methodological challenges. Packed with real-life examples and case studies, it explains how a critical, language-centred approach can help to explore issues such as identity, persuasion and power. It encourages critical engagement with theories, methods and concepts, providing practical tools for research projects and adaptable skills for self-reflection. - Accessibly written and clearly structured. - Assumes no prior knowledge of linguistics or discourse studies. - Introduces key concepts and methodological tools for approaching discourse analysis from a critical perspective. This is the perfect resource for advanced undergraduate, postgraduate and PhD students of organization and management, as well as researchers interested in adding critical discourse analysis to their repertoire of methods.

Discursive Illusions in Public Discourse

The next three chapters analyse the data within the framework of the discourse of illusion as discussed in this chapter. ... in new media discourse; and chapter 5 analyses the construct of climate change in corporate discourses of the ...

Discursive Illusions in Public Discourse

This book presents a unique perspective into the investigation and analysis of public discourses, such as those of the environment, politics, and social media, springing from issues of key relevance to contemporary society, including the War on Terror, the ‘Arab Spring’, and the climate-change debate. Employing a qualitative approach, and drawing on data which comprises both written and spoken discourses, including policy documents, political speeches, press conferences, blog entries, informational leaflets, and corporate reports, the book puts forward a unique theoretical framework, that of the Discourse of Illusion. The research draws on discourse analysis, in order to develop and implement a multi-perspective framework that allows a closer look at the intentions of the producer/actor of various discourses, power struggles within social domains, in addition to the socio-political and historical contexts which influence the individual repositories of experience that create multiple, often contesting, arguments on controversial issues, consequently giving rise to discursive illusions. Discursive Illusions in Public Discourse: Theory and practice intensively explores the discourse of illusion within multifarious dimensions of contemporary public discourses, such as: • Political Voices in Terrorism • Activist Voices in New Media • Corporate Voices in Climate Change This book will particularly appeal to researchers working within the field of discourse analysis, and more generally for students of postgraduate research and specialists in the field of language, linguistics, and media. The book can also be used as a guide for non-specialists in better understanding the complexities of public discourses, and how they shape society’s perceptions of some key social and political issues.

Discourse Studies in Public Communication

The studies of public discourse presented here in the spheres of political rhetoric, gender and sexuality, and corporate and academic communication provide good evidence of contemporary social structure, social phenomena, ...

Discourse Studies in Public Communication

The collection of articles in Discourse Studies in Public Communication illustrates that public communication is a fascinating, evidence-based storehouse for research in discourse analysis. The contributions to this volume — in the spheres of political rhetoric, gender and sexuality, and corporate and academic communication — provide good evidence of contemporary social structure, social phenomena, and social issues. In this way, following the parameters of different analytical frameworks (critical discourse analysis, cognitive metaphor theory, appraisal theory, multimodality, etc.), the contributors address not only the linguistic aspects of texts but also, and more importantly, the cultural and cognitive dimensions of public communication in a range of real life communicative contexts and kinds of discourse. Although the volume is addressed, first and foremost, to readers with diverse interests in English linguistics, it may also prove valuable to scholars in other non-linguistic research fields like communication studies, social theory, political science, or psychology.

Bloomsbury Companion to Discourse Analysis

research agenda which, among other things, incorporates a theory of discourse in analysing salient concepts in capitalist society like the ... work on cognitive metaphor theory, particularly in the area of corporate discourse (2005).

Bloomsbury Companion to Discourse Analysis

`This book is as rich and varied a guide to the latest developments in discourse analysis as you are likely to find. The book has an all-encompassing coverage, a genuinely international cast list of contributors, numerous new and subtly inflected approaches to the topic and embraces a range of methods of doing discourse analysis in both theory and practice. It is clearly written, consistently authoritative and obviously edited with care and wisdom. It is a book that brilliantly underlines how central and fundamental discourse analysis is to so many fields of enquiry.' Professor Ronald Carter. School of English Studies, University of Nottingham, UK This companion offers a comprehensive and accessible reference resource to research in contemporary discourse studies. In 21 chapters written by leading figures in the field, the volume provides readers with an authoritative overview of key terms, methods and current research topics and directions. The volume covers all the most important issues, concepts, movements and approaches in the field and features a glossary of key terms. It is the complete resource for postgraduate students and researchers working within discourse studies, applied linguistics, TESOL and the social sciences.

Discourse Studies

Recent developments combining cognitive perspectives and CDA include Koller's (2004; 2005) work on cognitive metaphor theory, particularly in the area of corporate discourse. Her (2008b) work also includes analyses of lesbian ...

Discourse Studies

"A landmark in the oeuvre of one of the founding fathers of discourse analysis. Van Dijk has managed to edit a volume of lasting significance, and some of the chapters in this book belong to the most widely read in the field. In its totality, Discourse Studies offers us a 360 degree tour of the field... Nothing in this volume is dated, everything remains mandatory reading for every student and advanced practicioner." - Jan Blommaert, Tilburg University "This very welcome updated second edition will allow Teun van Dijk's very popular Discourse Studies to consolidate its already strong and central position in the area. Featuring chapters written by so many of the leading scholars it will continue to be a stimulating and wide-ranging introduction to the discipline of discourse studies for new generations of students." - Malcolm Coulthard, University of Birmingham This book is the largest, most complete, most diverse and only multidisciplinary introduction to the field. A combined Second Edition of two seminal texts in the field (the 1997 titles Discourse as Social Interaction and Discourse as Structure and Process) this essential handbook: Is fully updated from start to finish to cover contemporary debates and research literature. Covers everything from grammar, narrative, argumentation, cognition and pragmatics to social, political and critical approaches. Adds two new chapters on ideology and identity. Puts the student at the centre, offering brand new features such as worked examples, sample analyses and recommended further reading. Written and edited by world-class scholars in their fields, it is the essential, one-stop companion for any student of discourse analysis and discourse studies.

Globalisation and Governance in the Pacific Islands

One area of note is environmental discourse and governance, and particularly the notion of sustainability. In this paper, I am interested to explore the ways in which the corporate discourse of sustainability has impacted on the ...

Globalisation and Governance in the Pacific Islands

"The Pacific Islands are feeling the effects of globalisation. Free trade in sugar and garments is threatening two of Fiji's key industries. At the same time other opportunities are emerging. Labour migration is growing in importance, and Pacific governments are calling for more access to Australia's labour market. Fiji has joined Samoa, Tonga, Tuvalu and Kiribati as a remittance economy, with thousands of its citizens working overseas. Meantime, Papua New Guinea and Solomon Islands grapple with an older kind of globalisation in which overseas companies exploit mineral and forest resources. The Pacific Islands confront unique problems of governance in this era of globalisation. The modern, democratic state often fits awkwardly with traditional ways of doing politics in that part of the world. Just as often, politicians in the Pacific exploit tradition or invent it to serve modern political purposes. The contributors to this volume examine Pacific globalisation and governance from a wide range of perspectives. They come from Papua New Guinea, Solomon Islands, Hawai'i, the Federated States of Micronesia, Samoa, Fiji, New Zealand and Jamaica as well as Australia."--Publisher's description.