After eight years of work in creative personal branding, Jürgen Salenbacher has distilled his ideas and methods in a book. Salenbacher looks at the origins of today’s crisis and examines the work of leading theorists in business culture, before explaining how our success in exploring change depends on our ability to think creatively. Branding practices, he suggests, can help us, but we also need to cultivate creative thinking. Creative Personal Branding offers over 200 pages of insights, graphics and challenging assignments. The book is a unique resource for creative minds, entrepreneurs and teams, but may also be used by anyone facing major life decisions. * Use creative thinking to define your career * Self-help book for creative professionals and thinkers * Packed with insights and assignments
Personal Branding for Entrepreneurial Journalists and Creative Professionals outlines and describes the complete process of building and growing a successful personal brand. Focused on the independent journalist or creative professional in the new digital marketplace, Sara Kelly gives readers the ability to create the sort of personal brand that not only stands out, but remains relevant for years to come. Features such as exercises and worksheets will guide readers in creating the various components of their personal brand, and case studies of real-world branding scenarios will allow readers to analyze the practical aspects of implementing a personal brand. Covering theory and practice, this text is a powerful resource for modern journalists, multimedia storytellers, and content creators hoping to ply their talents online and beyond.
The fun way to create and maintain personal branding Distinguishing yourself from the competition is important in any facet of business. Creating a clear and concise image, reputation, and status in the professional world provides an edge, whether searching for a first job, exploring a change in career, or looking to be more viable and successful in your current career. Personal Branding For Dummies is a guide through the steps of creating and maintaining a personal trademark by equating self-impression with other people's perception. Personal Branding For Dummies covers everything you need to create your personal branding, including: using different organizations and associations to increase visibility and exposure to both clients and competitors; making the most of networking; tapping into Social Media outlets like Facebook, Twitter, and LinkedIn to showcase a personal brand; building a persona through websites and blogging; evaluating personal style and appearance; using conversation, negotiation, and sales techniques best suited to a personal brand; monitoring your brand reputation and successfully implementing feedback as it grows and develops, and more. Tips on utilizing Social Media to showcase your personal brand How personal branding can help advance your career Guidance on creating a clear and concise image With the hands-on, friendly help of Personal Branding For Dummies, you'll establish a professional presence and personal "brand" identity to keep yourself distinguished in the business world.>
Presenting a scientific exploration of personal branding and digital communication, this ground-breaking book aims to fill a gap between theory and practice. Describing how social media can increase brand profiles online, it explains basic terms before investigating the cultural context for online personal branding. With a special focus on YouTube, the author provides a comparative analysis of two countries (USA and Poland) to open further avenues for research into this growing area. An essential read for management and marketing scholars, this study outlines and explores the evolution of media in the digital age from a business perspective, and offers a thought-provoking analysis for those interested in social media.
“Blogging for Personal Branding” is a comprehensive guide where you’ll find everything you need to promote your personal brand. Starting from the evolution of the blog and the current implications of personal branding, this book will help you design your blog, choose the most suitable blogging platform and promote your content on social networks. This book is particularly aimed at bloggers and those who want to create a blog to highlight their professional profile, but it also is useful for anyone interested in marketing and social media.
Are YOU the brand of choice in your workplace? The world's most successful brand names inspire loyalty and trust. You rely on them again and again for their quality, innovation, and performance. What would it mean for your career, your job satisfaction—and your income potential—if your boss, colleagues, and customers felt the same about YOU? This groundbreaking book provides you with the only start-to-finish system for defining, communicating, and taking control of your leadership personal brand at work, whether you are leading yourself or leading others. Modeled after proven big-brand marketing methods, Master the Brand Called YOU guides you step-by-step through corporate branding techniques never before adapted for personal use. You will learn how to: * Identify the 6 essential positioning elements that define your leadership personal brand * Master the 5 everyday activities that most clearly communicate your brand as a leader * Avoid the top 20 Leadership Personal Brand Busters that could keep you from success * Increase both your earning power and your job satisfaction * Build on-the-job trust and loyalty in YOU
The indispensable guide to developing a personal brand, building an audience, and nurturing followers, by digital marketing thought-leader Cynthia Johnson. In the modern world, influence is everything and personal branding equals influence. Platform is the why-to, how-to handbook by top expert Cynthia Johnson for everyone who wants to develop and manage a personal brand. In Platform, Johnson explains the process of going from unknown to influencer by achieving personal proof, social proof, recognition, and association. Johnson herself went from an on-staff social media manager to social media influencer, entrepreneur, and marketing thought-leader in just three years using her process of accelerated brand development, continuous brand management, and strategic growth. Fans of #GirlBoss and #AskGaryVee, who wonder how their favorite influencers found their voices and built their audiences, will find the answers here and discover that the process is technical, creative, tactical, and much easier than they might have expected.
Marketing a Personal Brand, Building Buzz and Getting Your Dream Clients
Author: Michael Allebach
Category: Business & Economics
Warning: This book could change your life and set you on a new path with your business. If you want to know how to spread an idea--and you are the idea--read this book. Every author, creative, and major marketing brand needs to make this their strategic branding playbook." -- Jeff Goins, bestselling author of Real Artists Don't Starve Unlock the secrets of getting press and discovering your dream clients! It's been said that advertising is the tax you pay for no press. Learn the simple step-by-step plan for free and low cost branding and marketing strategies . Learn how the author created a video for a local business that got 11 million views. See the exact press released used to get into Cosmopolitan Magazine. Read the exact article that was shared 37,000 times and built a wedding photography business. See a Twitter pitch that had a client on national news the same night. Read the two line email that resulted in a international article. Whether you're an experienced entrepreneur or just starting out, Viral Personal Branding is your guide to creating a personal brand plan that will rock your business taking it to the next level. In this ground breaking book you'll learn how to: Develop your personal brand to stand out To get more engagement on your Facebook Page than Apple or Toyota Use Facebook Groups to build your business faster than ever Create engaging posts on social media that get shared What viral videos and content are and how to create them Research and gather deep insights about your clients so you can read their minds Write viral articles Get local, national and international press Create a net to catch dream clients Use never before shared secrets from the press relations world Intrigued yet? Then scroll to the top and click or tap "Buy Now".