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Design A Very Short Introduction

Author: John Heskett
Publisher: Oxford University Press
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John Heskett aims to transform the way readers think about design by showing how integral it is to our daily lives, from the spoon we use to eat our breakfast cereal, and the car we drive to work in, to the medical equipment used to save lives. This concise guide to contemporary design goes beyond style and taste to look at how different cultures and individuals personalize objects. Heskett also reveals how simple objects, such as a toothpick, can have their design modified to suit the specific cultural behaviour in different countries. Finally, the author gives us an exciting vision of what design can offer us in the future, showing in particular how it can humanize new technology.


Design

Author: John Heskett
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This title transforms the way we think about design. How does design affect our everyday activities? Do we appreciate its place in our daily lives? Simple objects, such as a spoon, can have their design modified to meet the needs of specific cultural behaviour.


Landscape Architecture

Author: Ian Thompson
Publisher: Oxford University Press
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Landscape architects are involved in a variety of projects, including reclamation, restoration, and the design of crucial infrastructure.--


Combinatorics

Author: Robin Wilson
Publisher: Oxford University Press
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How many possible sudoku puzzles are there? In the lottery, what is the chance that two winning balls have consecutive numbers? Who invented Pascal's triangle? (it was not Pascal) Combinatorics, the branch of mathematics concerned with selecting, arranging, and listing or counting collections of objects, works to answer all these questions. Dating back some 3000 years, and initially consisting mainly of the study of permutations and combinations, its scope has broadened to include topics such as graph theory, partitions of numbers, block designs, design of codes, and latin squares. In this Very Short Introduction Robin Wilson gives an overview of the field and its applications in mathematics and computer theory, considering problems from the shortest routes covering certain stops to the minimum number of colours needed to colour a map with different colours for neighbouring countries. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.


Typography a Very Short Introduction

Author: Paul Luna
Publisher: Oxford University Press, USA
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Typography, the art of designing printed words, was once the domain of an elite few artists but has become an area with which millions of people engage daily. The widespread usage of digital devices from laptops to tablets and smart phones which are used for written communications means that we are regularly asked to make decisions about the fonts, sizes, and layouts we use in our writing. This broadening engagement with the field of typography has led to a perceptible shift from debates about legibility and technicalities to conversations about which fonts best reflect the writer's personality or style. In this Very Short Introduction, Paul Luna offers a broad definition of typography as design for reading, whether in print or on screens, where a set of visual choices are taken to make a written message more accessible, more easily transmitted, more significant, or more attractive. Considering the development of letterforms and the shapes of letter we use, Luna discusses the history behind our modern day letters and fonts, before considering the issues behind key typographic decisions, and the differences between printed and on-screen typography. Presenting any piece of typography as a fundamental design choice, Luna introduces the options available today, and explores the reasons why key typographic decisions are made. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.


The Brain A Very Short Introduction

Author: Michael O'Shea
Publisher: OUP Oxford
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How does the brain work? How different is a human brain from other creatures' brains? Is the human brain still evolving? In this fascinating book, Michael O'Shea provides a non-technical introduction to the main issues and findings in current brain research, and gives a sense of how neuroscience addresses questions about the relationship between the brain and the mind. Chapters tackle subjects such as brain processes, perception, memory, motor control and the causes of 'altered mental states'. A final section discusses possible future developments in neuroscience, touching on artificial intelligence, gene therapy, the importance of the Human Genome Project, drugs by design, and transplants. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.


Dinosaurs A Very Short Introduction

Author: David Norman
Publisher: OUP Oxford
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The popularity of dinosaurs seems never ending, fuelled by films such as Jurassic Par and documentaries (Walking with Dinosaurs). But how much do these popular programmes really tell us about the recent scientific discoveries and the latest research into the world of the dinosaur? This is the first book explain the latest findings in dinosaur research and the exciting scientific discoveries that have built up a picture of how dinosaurs looked, what they ate, and how they moved and interacted with each other. Taking a new approach to the subject, David Norman combines many areas of science, such as anatomy, genetics, forensics and engineering design, to piece together the evidence of how animal life evolved on earth, and why it did in the way that it did. David Norman also discusses the role that informed speculation and luck has played in many of the major discoveries. Starting with ancient myths of dinosaur-like monsters (dragons) and the history of the discovery of dinosaurs, he goes on to discuss their evolution and the many different techniques used to understand them, including the latest virtual reality animation sequences and engineering design analysis. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.


Science and Religion A Very Short Introduction

Author: Thomas Dixon
Publisher: Oxford University Press
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The debate between science and religion is never out of the news: emotions run high, fuelled by polemical bestsellers like iThe God Delusion/i and, at the other end of the spectrum, high-profile campaigns to teach 'Intelligent Design' in schools. Yet there is much more to the debate than the clash of these extremes. As Thomas Dixon shows in this balanced and thought-provoking introduction, a whole range of views, subtle arguments, and fascinating perspectives can be taken on this complex and centuries-old subject. He explores not only the key philosophical questions that underlie the debate, but also highlights the social, political, and ethical contexts that have made 'science and religion' such a fraught and interesting topic in the modern world. Along the way, he examines landmark historical episodes such as the Galileo affair, Charles Darwin's own religious and scientific odyssey, the Scopes 'Monkey Trial' in Tennessee in 1925, and the Dover Area School Board case of 2005, and includes perspectives from non-Christian religions and examples from across the physical, biological, and social sciences.


Teeth A Very Short Introduction

Author: Peter S. Ungar
Publisher: Oxford University Press
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Teeth are amazing - the product of half a billion years of evolution. They provide fuel for the body by breaking apart other living things; and they must do it again and again over a lifetime without themselves being broken in the process. In this Very Short Introduction, Peter S. Ungar, an award-winning author and leading scientist, presents the story of teeth. Ungar outlines the key concepts, including insights into the origin of teeth and theirevolution. Considering why teeth are important, he describes how they are made, and how they work, including their fundamental importance in the fossil record. Ungar finishes with a review of mammal teeth, looking athow they evolved and how recent changes to our diet are now affecting dental health.


Philosophy of Science

Author: Samir Okasha
Publisher: Oxford University Press
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How much faith should we place in what scientists tell us? Is it possible for scientific knowledge to be fully "objective?" What, really, can be defined as science? In the second edition of this Very Short Introduction, Samir Okasha explores the main themes and theories of contemporary philosophy of science, and investigates fascinating, challenging questions such as these. Starting at the very beginning, with a concise overview of the history of science, Okasha examines the nature of fundamental practices such as reasoning, causation, and explanation. Looking at scientific revolutions and the issue of scientific change, he asks whether there is a discernible pattern to the way scientific ideas change over time, and discusses realist versus anti-realist attitudes towards science. He finishes by considering science today, and the social and ethical philosophical questions surrounding modern science. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.


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