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Design A Very Short Introduction

Author: John Heskett
Publisher: Oxford University Press
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John Heskett aims to transform the way readers think about design by showing how integral it is to our daily lives, from the spoon we use to eat our breakfast cereal, and the car we drive to work in, to the medical equipment used to save lives. This concise guide to contemporary design goes beyond style and taste to look at how different cultures and individuals personalize objects. Heskett also reveals how simple objects, such as a toothpick, can have their design modified to suit the specific cultural behaviour in different countries. Finally, the author gives us an exciting vision of what design can offer us in the future, showing in particular how it can humanize new technology.


Design A Very Short Introduction

Author: John Heskett
Publisher: OUP Oxford
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John Heskett wants to transform the way we think about design by showing how integral it is to our daily lives, from the spoon we use to eat our breakfast cereal, and the car we drive to work in, to the medical equipment used to save lives. Design combines 'need' and 'desire' in the form of a practical object that can also reflect the user's identity and aspirations through its form and decoration. This concise guide to contemporary design goes beyond style and taste to look at how different cultures and individuals personalize objects. Heskett also reveals how simple objects, such as a toothpick, can have their design modified to suit the specific cultural behaviour in different countries. There are also fascinating insights into how major companies such as Nokia, Ford, and Sony approach design. Finally, the author gives us an exciting vision of what design can offer us in the future, showing in particular how it can humanize new technology. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.


Combinatorics

Author: Robin Wilson
Publisher: Oxford University Press
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How many possible sudoku puzzles are there? In the lottery, what is the chance that two winning balls have consecutive numbers? Who invented Pascal's triangle? (it was not Pascal) Combinatorics, the branch of mathematics concerned with selecting, arranging, and listing or counting collections of objects, works to answer all these questions. Dating back some 3000 years, and initially consisting mainly of the study of permutations and combinations, its scope has broadened to include topics such as graph theory, partitions of numbers, block designs, design of codes, and latin squares. In this Very Short Introduction Robin Wilson gives an overview of the field and its applications in mathematics and computer theory, considering problems from the shortest routes covering certain stops to the minimum number of colours needed to colour a map with different colours for neighbouring countries. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.


Design

Author: John Heskett
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This title transforms the way we think about design. How does design affect our everyday activities? Do we appreciate its place in our daily lives? Simple objects, such as a spoon, can have their design modified to meet the needs of specific cultural behaviour.


Landscape Architecture

Author: Ian Thompson
Publisher: Oxford University Press
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Landscape architects are involved in a variety of projects, including reclamation, restoration, and the design of crucial infrastructure.--


The Brain A Very Short Introduction

Author: Michael O'Shea
Publisher: OUP Oxford
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How does the brain work? How different is a human brain from other creatures' brains? Is the human brain still evolving? In this fascinating book, Michael O'Shea provides a non-technical introduction to the main issues and findings in current brain research, and gives a sense of how neuroscience addresses questions about the relationship between the brain and the mind. Chapters tackle subjects such as brain processes, perception, memory, motor control and the causes of 'altered mental states'. A final section discusses possible future developments in neuroscience, touching on artificial intelligence, gene therapy, the importance of the Human Genome Project, drugs by design, and transplants. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.


Organizations A Very Short Introduction

Author: Mary Jo Hatch
Publisher: Oxford University Press
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Organization happens in the act of working with others to accomplish a desired future state. It can happen through intentionally designed activity, spontaneous improvisation, or some combination of the two, but it always requires coordinated effort. This Very Short Introduction provides a lively and thought provoking introduction to the topic.


Philosophy of Science

Author: Samir Okasha
Publisher: Oxford University Press
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How much faith should we place in what scientists tell us? Is it possible for scientific knowledge to be fully "objective?" What, really, can be defined as science? In the second edition of this Very Short Introduction, Samir Okasha explores the main themes and theories of contemporary philosophy of science, and investigates fascinating, challenging questions such as these. Starting at the very beginning, with a concise overview of the history of science, Okasha examines the nature of fundamental practices such as reasoning, causation, and explanation. Looking at scientific revolutions and the issue of scientific change, he asks whether there is a discernible pattern to the way scientific ideas change over time, and discusses realist versus anti-realist attitudes towards science. He finishes by considering science today, and the social and ethical philosophical questions surrounding modern science. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.


Science and Religion A Very Short Introduction

Author: Thomas Dixon
Publisher: Oxford University Press
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The debate between science and religion is never out of the news: emotions run high, fuelled by polemical bestsellers like iThe God Delusion/i and, at the other end of the spectrum, high-profile campaigns to teach 'Intelligent Design' in schools. Yet there is much more to the debate than the clash of these extremes. As Thomas Dixon shows in this balanced and thought-provoking introduction, a whole range of views, subtle arguments, and fascinating perspectives can be taken on this complex and centuries-old subject. He explores not only the key philosophical questions that underlie the debate, but also highlights the social, political, and ethical contexts that have made 'science and religion' such a fraught and interesting topic in the modern world. Along the way, he examines landmark historical episodes such as the Galileo affair, Charles Darwin's own religious and scientific odyssey, the Scopes 'Monkey Trial' in Tennessee in 1925, and the Dover Area School Board case of 2005, and includes perspectives from non-Christian religions and examples from across the physical, biological, and social sciences.


Projects a Very Short Introduction

Author: Andrew Davies
Publisher: Oxford University Press
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What is a project? How are projects organized to deal with a complex, rapidly changing, and uncertain world? Why are projects the organization of the future? A project is a temporary organization and one-time process established to achieve a desired outcome. Projects range in size from small teams to large international joint-ventures and temporary coalitions of public and private organizations. What distinguishes projects from all other organizational activities -- such as mass produced products and services -- is that a project is finite in duration, lasting from hours, days, or weeks to years, and in some cases decades. Each project is disposable. It brings together people and resources to accomplish a goal and when the goal is accomplished, the organization disappears. When projects are complex, unpredictable, and changing, their plans have to be flexible and able to adjust to situations that cannot have been foreseen at the outset. In this Very Short Introduction Andrew Davies looks at how projects have developed since the industrial revolution to create the human-built world in which we live, work, and play. Considering some of our greatest endeavours such as the Erie Canal, Apollo Moon landing, Japanese product development, and Chinese ecocity projects, Davies identifies how projects are organized and managed to design and produce large and complex systems, cope with fast changing conditions, and deal with the immense uncertainties required to create breakthrough innovations in products and services. He concludes by considering how projects could be organized to address the challenges facing the post-industrial society of the 21st century. ABOUT THE SERIES The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.