Health Communication Message Design

Clearly explains core health communication principles and processes for designing effective messages for health communication interventions and campaigns while integrating perspectives from multiple areas including psychology, public health ...

Health Communication Message Design

The desire to impact positive changes in individuals and society motivates many students, practitioners, and researchers of health communication. This one of a kind text offers guidance on how to design effective health communication messages. This book shows how to build theory-based messages and how to address the diverse characteristics of audiences. While integrating perspectives from public health and social marketing, this book clearly explains core health communication principles and processes for designing effective messages for health communication interventions and campaigns.

Designing Health Messages

This comprehensive volume concludes with recent developments and policy and administrative practices for health message design

Designing Health Messages

The first section covers theory-driven approaches and includes content and linguistic considerations, the role of fear in content, and using positive affect. Part II discusses audience-centered strategies and looks at the "America responds to AIDS" campaign and the cancer communication's "5 a day for better health" program. This comprehensive volume concludes with recent developments and policy and administrative practices for health message design

Designing Health Messages

How do you design an effective message for a health campaign? This book explores this question from both practical and theoretical perspectives.

Designing Health Messages

How do you design an effective message for a health campaign? This book explores this question from both practical and theoretical perspectives. The contributors demonstrate the necessity of basing message design decisions on appropriate theories of human behavior and communication effectiveness by synthesizing and integrating knowledge and insights from theory and research in communication and health behavior change. This book will be an essential aid to designing messages for use in health communication campaigns.

Designing Health Communication Campaigns

Messages should be made more attractive and engaging. Perhaps a bit of the substance of the message may be sacrificed in order to make the style more appealing. Adapting a message to the audience's knowledge level and preexisting values ...

Designing Health Communication Campaigns

This important collection presents a comparative synthesis of what works and what does not in mass media health campaigns. High priority is given to coverage of substance abuse prevention campaigns, but programmes on AIDS, smoking, teenage pregnancy, heart disease, Alzheimer's Disease and vehicle seat belt use are also reviewed. Designing Health Communication Campaigns deepens our understanding of how to design, implement and evaluate mass media campaigns by highlighting the contributions of media experts who add a human element to the various campaign experiences they describe.

Tailoring Health Messages

In this volume, Matthew Kreuter, David Farrell, and their colleagues define the process of tailoring and describe its uses in health communication programs.

Tailoring Health Messages

Through the use of new technologies, researchers, and practitioners in health education and health communication can now provide health information and behavior change strategies that are customized based on the unique needs, interests, and concerns of different individuals. These tailored health messages can be highly effective in assisting individuals in understanding and responding to health concerns. In this volume, Matthew Kreuter, David Farrell, and their colleagues define the process of tailoring and describe its uses in health communication programs. They present a theoretical and public health rationale for tailoring and support their position with empirical evidence. They also lay out the steps involved in creating and delivering tailored health communication programs, which can then be applied in practice. Practitioners, researchers, and students in health communication, health psychology, public health, and related areas will find this book to be a vital and invaluable resource for improving communication about health issues.

Working on Health Communication

Responding to this demand, Working on Health Communication provides a practical guide to the process of designing, implementing and evaluating campaigns. The book follows the campaign design process step-by-step.

Working on Health Communication

Good communication is at the heart of strategies for effective health promotion and public health. At a time when lifestyle and preventable diseases are still on the rise, practitioners are in need of the skills to deliver effective health messages to the right audience, at the right time. Responding to this demand, Working on Health Communication provides a practical guide to the process of designing, implementing and evaluating campaigns. The book follows the campaign design process step-by-step. It covers every stage from selecting theoretical models and identifying the message and target audience, right through to running the campaign and evaluating its success. "Real-life examples" of actual campaigns are used throughout to show how theoretical ideas work in practice. Working on Health Communication is ideal for students and practitioners in public health, health promotion and other health-related areas who are working on health campaigns.

Health Communication

Double jeopardy to health hypothesis for African Americans: Analysis and critique. ... In E. Maibach & R. L. Parrott (Eds.), Designing health messages: Approaches from communication theory and public health practice (pp. 81-98).

Health Communication

This volume is based upon a review of available literature and intervention experiences selected from modern and traditional societies. It is augmented by the lessons learned through the editors' experience in teaching courses on health communication and foundation of health behavior in graduate public health programs at several leading universities in the United States and abroad over two decades. Examples and implications are also drawn from extensive involvement in diverse health and health communication projects, such as the on-going community-based public health project in South Central Los Angeles sponsored by UCLA and the Kellogg Foundation. This particular project is designed to develop health promotion communication interventions.

The Use of Emotional Shifts in Health Messages as a Strategy for Generating Talk and Promoting Attitude Belief and Behavior Change

Although there is a large body of research on the effectiveness of a variety of strategies for designing health messages, much of this research consists of experimental studies concerned with the immediate persuasive effects of message ...

The Use of Emotional Shifts in Health Messages as a Strategy for Generating Talk and Promoting Attitude  Belief  and Behavior Change

Although there is a large body of research on the effectiveness of a variety of strategies for designing health messages, much of this research consists of experimental studies concerned with the immediate persuasive effects of message exposure on isolated individuals. Thus, these studies typically do not measure talk as an outcome of health message exposure. However, research suggests that talk about health messages can influence message effects. Specifically, the nature of talk in response to health messages (i.e., whether it is supportive or unsupportive of the message) and the degree of message elaboration generated by talk have important implications for the effects of messages on attitudes, beliefs, and behavior. Research also suggests that intense emotion plays an important role in generating talk about health messages.

Health Promotion

Monahan, J.L. (1995) 'Using positive affect when designing health messages', in E. Maibach and R.L. Parrott, Designing Health Messages. Thousand Oaks, CA: Sage. Mongeau, P.A. (in press) 'Fear-arousing persuasive messages: a ...

Health Promotion

Beginning with a critical appraisal of the concept itself, the second edition of Health Promotion: Planning and Strategies outlines models for defining `health promotion' and sets out the factors involved in planning health promotion programmes that work. Locating the principles and strategies of health promotion within an emerging sphere of multidisciplinary health, the authors show how these can be applied within a range of contexts and settings. In an attempt to bridge the gap that persists between ideological perspectives and practical implementations, they delve beyond the rhetoric of empowerment and show how it can be incorporated into practice. Focusing particularly on the synergistic relationship between policy and education, the book re-appraises the notion of health education - an idea which has become marginalised in recent years- and shows the fundamental importance of education in creating individual choice and generating effective advocacy for social change. The question of `evidence' is central to the text and the book examines methods of evaluation and the role it plays in creating more effective health promotion programmes. The new edition offers coverage of values and ethics; working with communities; the settings approach, and social marketing. It also provides students with a glossary of key terms. Internationally relevant and multidisciplinary, this is an essential text for students of health studies, health promotion, public health, interprofessional social care courses, and all healthcare professionals.

Giving Youth Voice

Giving Youth Voice


Meeting Health Information Needs Outside Of Healthcare

Designing health messages: Approaches from communication theory and public health practice. Thousand Oaks, CA: Sage. Markus, M. L., Majchrzak, A., & Gasser, L.A. (2002). Design theory for systems that support emergent knowledge ...

Meeting Health Information Needs Outside Of Healthcare

Meeting Health Information Needs Outside of Healthcare addresses the challenges and ethical dilemmas concerning the delivery of health information to the general public in a variety of non-clinical settings, both in-person and via information technology, in settings from public and academic libraries to online communities and traditional and social media channels. Professionals working in a range of fields, including librarianship, computer science and health information technology, journalism, and health communication can be involved in providing consumer health information, or health information targeting laypeople. This volume clearly examines the properties of health information that make it particularly challenging information to provide in diverse settings. Addresses professional challenges and ethical problems of communicating health information to lay people in non-clinical settings Focuses on health information as a challenge for different professionals providing health information in different settings Emphasizes the shared challenges of information practice across different settings as well as those facing professionals in different roles

Health Promotion

Lefebvre , R. C. , Doner , L. , Johnston , C. , Loughrey , K. et al . ( 1995 ) Use of database marketing and consumer - based health communication in message design . In E. Maibach and R. L. Parrott ( Eds ) Designing Health Messages ...

Health Promotion

Text examines general issues of health promotion, and the application of these issues in particular settings. It focuses on multi-setting interventions, partnerships and intersectoral working and addresses recent government initiatives.

Evaluating Women s Health Messages

She is coauthor ( with Michael Pfau ) of Persuasive Communication Campaigns and coeditor of Designing Health Messages . Her research interests include an examination of how mediated and interpersonal communication interface , affecting ...

Evaluating Women s Health Messages

Examines medical, social, scientific, and public messages about women's health, from various perspectives including feminist, historical, and political approaches. Look at issues such as abortion, AIDS, and menopause, summarizing medical and/or social scientific research and analyzing mass mediated

The Routledge Handbook of Health Communication

Use of database marketing and consumer-based health communication in message design: An example from the Office of Cancer Communications' “5 a Day for Better Health” program. In E. Maibach & R. Parrott (Eds.), Designing health messages: ...

The Routledge Handbook of Health Communication

The Routledge Handbook of Health Communication brings together the current body of scholarly work in health communication. With its expansive scope, it offers an introduction for those new to this area, summarizes work for those already learned in the area, and suggests avenues for future research on the relationships between communicative processes and health/health care delivery. This second edition of the Handbook has been organized to reflect the goals of health communication: understanding to make informed decisions and to promote formal and informal systems of care linked to health and well-being. It emphasizes work in such areas as barriers to disclosure in family conversations and medical interactions, access to popular media and advertising, and individual searches online for information and support to guide decisions and behaviors with health consequences. This edition also adds an overview of methods used in health communication and the unique challenges facing health communication researchers applying traditional methods to efforts to gain reliable and valid evidence about the role of communication for health. It introduces the promise of translational research being conducted by health communication researchers from multiple disciplines to form transdisciplinary theories and teams to increase the well-being of not only humans but the systems of care within their nations. Arguably the most comprehensive scholarly resource available for study in this area, the Routledge Handbook of Health Communication serves an invaluable role and reference for students, researchers, and scholars doing work in health communication.

Unconscious Motivators and Situational Safety Belt Use

Motivation to attend to health messages : Presentation of content and linguistic considerations . In E. M. R. L. Parrott ( Ed . ) , Designing health messages : Approaches from communication theory and public health practice ( pp .

Unconscious Motivators and Situational Safety Belt Use


Writing Health Communication

The book presents easy-to-understand, evidence-based guidance on providing information, presenting persuasive messages and promoting behaviour change.

Writing Health Communication

Leaflets, information sheets and written materials designed to influence people's health-related behaviours often fail to achieve their aims. To improve such written materials we need to understand: (i) how people read and process information, (ii) how to design persuasive messages, (iii) how to make written text easy to use and (iv) how to change behaviour. Writing for Health Communication: An Evidence-Based Guide for Professionals is a practical guide to producing effective written materials. The book presents easy-to-understand, evidence-based guidance on providing information, presenting persuasive messages and promoting behaviour change. Topics include: - Message framing, - Use of fear appeals, - Tailoring messages, - Using graphics, - Behaviour change Each chapter is illustrated with examples - including both good and bad practice and covering a range of health topics. For students and professionals in healthcare, health psychology, health education and promotion, and public health, Writing for Health Communication: An Evidence-Based Guide for Professionals is an invaluable guide to best practice.