Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications

Concepts, Methodologies, Tools, and Applications

Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications

Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics, such as mobile commerce, brand communication, and social media, this multi-volume book is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.

Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications

Concepts, Methodologies, Tools, and Applications

Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications

As marketing professionals look for ever more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audience’s reaction to advertising campaigns is essential. Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications explores cutting-edge advancements in marketing strategies as well as the development and design considerations integral to the successful analysis of consumer trends. Including both in-depth case studies and theoretical discussions, this comprehensive four-volume reference is a necessary resource for business leaders and marketing managers, students and educators, and advertisers looking to expand the reach of their target market.

Digital Arts and Entertainment: Concepts, Methodologies, Tools, and Applications

Concepts, Methodologies, Tools, and Applications

Digital Arts and Entertainment: Concepts, Methodologies, Tools, and Applications

In today’s interconnected society, media, including news, entertainment, and social networking, has increasingly shifted to an online, ubiquitous format. Artists and audiences will achieve the greatest successes by utilizing these new digital tools. Digital Arts and Entertainment: Concepts, Methodologies, Tools, and Applications examines the latest research and findings in electronic media, evaluating the staying power of this increasingly popular paradigm along with best practices for those engaged in the field. With chapters on topics ranging from an introduction to online entertainment to the latest advances in digital media, this impressive three-volume reference source will be important to researchers, practitioners, developers, and students of the digital arts.

Cross-Cultural Interaction: Concepts, Methodologies, Tools, and Applications

Concepts, Methodologies, Tools, and Applications

Cross-Cultural Interaction: Concepts, Methodologies, Tools, and Applications

In a globalized society, individuals in business, government, and a variety of other fields must frequently communicate and work with individuals of different cultures and backgrounds. Effectively bridging the culture gap is critical to success in such scenarios. Cross-Cultural Interaction: Concepts, Methodologies, Tools, and Applications explores contemporary research and historical perspectives on intercultural competencies and transnational organizations. This three-volume compilation will present a compendium of knowledge on cultural diversity and the impact this has on modern interpersonal interactions. Within these pages, a variety of researchers, scholars, professionals, and leaders who interact regularly with the global society will find useful insight and fresh perspectives on the field of cross-cultural interaction.

Nature-Inspired Computing: Concepts, Methodologies, Tools, and Applications

Concepts, Methodologies, Tools, and Applications

Nature-Inspired Computing: Concepts, Methodologies, Tools, and Applications

As technology continues to become more sophisticated, mimicking natural processes and phenomena also becomes more of a reality. Continued research in the field of natural computing enables an understanding of the world around us, in addition to opportunities for man-made computing to mirror the natural processes and systems that have existed for centuries. Nature-Inspired Computing: Concepts, Methodologies, Tools, and Applications takes an interdisciplinary approach to the topic of natural computing, including emerging technologies being developed for the purpose of simulating natural phenomena, applications across industries, and the future outlook of biologically and nature-inspired technologies. Emphasizing critical research in a comprehensive multi-volume set, this publication is designed for use by IT professionals, researchers, and graduate students studying intelligent computing.

Advertising and Branding: Concepts, Methodologies, Tools, and Applications

Concepts, Methodologies, Tools, and Applications

Advertising and Branding: Concepts, Methodologies, Tools, and Applications

Effective marketing techniques are a driving force behind the success or failure of a particular product or service. When utilized correctly, such methods increase competitive advantage and customer engagement. Advertising and Branding: Concepts, Methodologies, Tools, and Applications is a comprehensive reference source for the latest scholarly material on emerging technologies, techniques, strategies, and theories for the development of advertising and branding campaigns in the modern marketplace. Featuring extensive coverage across a range of topics, such as customer retention, brand identity, and global advertising, this innovative publication is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.

Social Media and Networking: Concepts, Methodologies, Tools, and Applications

Concepts, Methodologies, Tools, and Applications

Social Media and Networking: Concepts, Methodologies, Tools, and Applications

In the digital era, users from around the world are constantly connected over a global network, where they have the ability to connect, share, and collaborate like never before. To make the most of this new environment, researchers and software developers must understand users’ needs and expectations. Social Media and Networking: Concepts, Methodologies, Tools, and Applications explores the burgeoning global community made possible by Web 2.0 technologies and a universal, interconnected society. With four volumes of chapters related to digital media, online engagement, and virtual environments, this multi-volume reference is an essential source for software developers, web designers, researchers, students, and IT specialists interested in the growing field of digital media and engagement. This four-volume reference includes various chapters covering topics related to Web 2.0, e-governance, social media activism, internet privacy, digital and virtual communities, e-business, customer relationship management, and more.

Global Business: Concepts, Methodologies, Tools and Applications

Concepts, Methodologies, Tools and Applications

Global Business: Concepts, Methodologies, Tools and Applications

"This multi-volume reference examines critical issues and emerging trends in global business, with topics ranging from managing new information technology in global business operations to ethics and communication strategies"--Provided by publisher.

Information Communication Technologies: Concepts, Methodologies, Tools, and Applications

Concepts, Methodologies, Tools, and Applications

Information Communication Technologies: Concepts, Methodologies, Tools, and Applications

The rapid development of information communication technologies (ICTs) is having a profound impact across numerous aspects of social, economic, and cultural activity worldwide, and keeping pace with the associated effects, implications, opportunities, and pitfalls has been challenging to researchers in diverse realms ranging from education to competitive intelligence.

Information Security and Ethics

Concepts, Methodologies, Tools and Applications

Information Security and Ethics

"This compilation serves as the ultimate source on all theories and models associated with information privacy and safeguard practices to help anchor and guide the development of technologies, standards, and best practices to meet these challenges"--Provided by publisher.