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Digital Marketing and Consumer Engagement Concepts Methodologies Tools and Applications

Author: Management Association, Information Resources
Publisher: IGI Global
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Size: 11,65 MB
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Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics, such as mobile commerce, brand communication, and social media, this multi-volume book is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.


Leveraging Computer Mediated Marketing Environments

Author: Bowen, Gordon
Publisher: IGI Global
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Size: 26,74 MB
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Social media has redefined the way marketers communicate with their customers, giving consumers an advantage that they did not have previously. However, recent issues in online communication platforms have increased the challenges faced by marketers in developing and retaining their customers. Practitioners need to develop effective marketing communication programs that incorporate the meaningful forms of sociality into a customer-driven marketing program. Leveraging Computer-Mediated Marketing Environments discusses the nature of heightened interaction between marketers and consumers in the evolving technological environments, particularly on the central nature of online communities and other emerging technologies on dialogic engagement. Additionally, it aims to examine the relevant roles of online communities and emerging technologies in creating and retaining customers through effective dialogue management. Highlighting brand strategy, e-services, and web analytics, it is designed for marketers, brand managers, business managers, academicians, and students.


Marketing and Consumer Behavior Concepts Methodologies Tools and Applications

Author: Management Association, Information Resources
Publisher: IGI Global
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Format Type: PDF, ePub, Docs
Size: 11,45 MB
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As marketing professionals look for ever more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audience’s reaction to advertising campaigns is essential. Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications explores cutting-edge advancements in marketing strategies as well as the development and design considerations integral to the successful analysis of consumer trends. Including both in-depth case studies and theoretical discussions, this comprehensive four-volume reference is a necessary resource for business leaders and marketing managers, students and educators, and advertisers looking to expand the reach of their target market.


Advertising and Branding Concepts Methodologies Tools and Applications

Author: Management Association, Information Resources
Publisher: IGI Global
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Format Type: PDF, Mobi
Size: 27,45 MB
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Effective marketing techniques are a driving force behind the success or failure of a particular product or service. When utilized correctly, such methods increase competitive advantage and customer engagement. Advertising and Branding: Concepts, Methodologies, Tools, and Applications is a comprehensive reference source for the latest scholarly material on emerging technologies, techniques, strategies, and theories for the development of advertising and branding campaigns in the modern marketplace. Featuring extensive coverage across a range of topics, such as customer retention, brand identity, and global advertising, this innovative publication is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.


Digital Arts and Entertainment Concepts Methodologies Tools and Applications

Author: Management Association, Information Resources
Publisher: IGI Global
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Format Type: PDF, ePub
Size: 14,81 MB
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In today’s interconnected society, media, including news, entertainment, and social networking, has increasingly shifted to an online, ubiquitous format. Artists and audiences will achieve the greatest successes by utilizing these new digital tools. Digital Arts and Entertainment: Concepts, Methodologies, Tools, and Applications examines the latest research and findings in electronic media, evaluating the staying power of this increasingly popular paradigm along with best practices for those engaged in the field. With chapters on topics ranging from an introduction to online entertainment to the latest advances in digital media, this impressive three-volume reference source will be important to researchers, practitioners, developers, and students of the digital arts.


ECSM 2018 5th European Conference on Social Media

Author: Prof. Vincent Cunnane
Publisher: Academic Conferences and publishing limited
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Size: 20,44 MB
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These proceedings represent the work of researchers participating in the 5th European Conference on Social Media (ECSM 2018) which is being hosted this year by Limerick Institute of Technology, Ireland on 21-22 June 2018.


Global Business Concepts Methodologies Tools and Applications

Author: Management Association, Information Resources
Publisher: IGI Global
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Format Type: PDF, ePub, Mobi
Size: 14,47 MB
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"This multi-volume reference examines critical issues and emerging trends in global business, with topics ranging from managing new information technology in global business operations to ethics and communication strategies"--Provided by publisher.


Information Security and Ethics

Author: Hamid R. Nemati
Publisher: IGI Global
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Format Type: PDF
Size: 20,61 MB
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"This compilation serves as the ultimate source on all theories and models associated with information privacy and safeguard practices to help anchor and guide the development of technologies, standards, and best practices to meet these challenges"--Provided by publisher.


Information Communication Technologies

Author: Craig Van Slyke
Publisher: Information Science Publishing
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Size: 19,85 MB
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"This collection meets these research challenges; compiling breaking research in the pivotal areas of social adaptation to information technology. It covers ad-hoc networks, collaborative environments, e-governance, and urban information systems, case studies, empirical analysis, and conceptual models. Over 300 chapters contributed by experts, this six-volume compendium will provide any library's collection with the definitive reference on ICTs"--Provided by publisher.


Web Technologies

Author: Arthur Tatnall
Publisher: IGI Global
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Size: 28,53 MB
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With the technological advancement of mobile devices, social networking, and electronic services, Web technologies continues to play an ever-growing part of the global way of life, incorporated into cultural, economical, and organizational levels. Web Technologies: Concepts, Methodologies, Tools, and Applications (4 Volume) provides a comprehensive depiction of current and future trends in support of the evolution of Web information systems, Web applications, and the Internet. Through coverage of the latest models, concepts, and architectures, this multiple-volume reference supplies audiences with an authoritative source of information and direction for the further development of the Internet and Web-based phenomena.


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