Effective Health Risk Messages

Effective Health Risk Messages provides step-by-step instructions for developing theoretically-based campaigns that work. Worksheets are provided at the end of each chapter to provide practical experience.

Effective Health Risk Messages

Winner of the Distinguished Book Award by the Applied Communication Division of the National Communication Association, 2001 Effective Health Risk Messages provides step-by-step instructions for developing theoretically based campaigns that work. Students and readers will learn about message development theories, formative and summative evaluation, and even basic research designs for evaluating your campaign. Worksheets are provided at the end of each chapter to provide readers with hands-on, practical experiences in developing effective health risk messages. This book is suitable for practitioners, researchers, and students alike, and can act as a stand-alone text or supplementary text for persuasion, public health, advertising, and marketing classes.

Effective Health Risk Messages

Your final product should be an effective , targeted , and theoretically based message that is culturally appropriate for your audience . CATEGORIZING AUDIENCE BELIEFS : A CHART TO GUIDE MESSAGE DEVELOPMENT Step 2 questions gathered ...

Effective Health Risk Messages

Effective Health Risk Messages provides step-by-step instructions for developing theoretically-based campaigns that work. Worksheets are provided at the end of each chapter to provide practical experience.

Risk Communication

A Handbook for Communicating Environmental, Safety, and Health Risks Regina E. Lundgren, Andrea H. McMakin ... “Psychology in Health Risk Messages for Workers. ... Effective Health Risk Messages: A Step-by-Step Guide.

Risk Communication

THE ESSENTIAL HANDBOOK FOR EFFECTIVELY COMMUNICATING ENVIRONMENTAL, SAFETY, AND HEALTH RISKS, FULLY REVISED AND UPDATED Now in its sixth edition, Risk Communication has proven to be a valuable resource for people who are tasked with the responsibility of understanding how to apply the most current approaches to care, consensus, and crisis communication. The sixth edition updates the text with fresh and illustrative examples, lessons learned, and recent research as well as provides advice and guidelines for communicating risk information in the United States and other countries. The authors help readers understand the basic theories and practices of risk communication and explain how to plan an effective strategy and put it into action. The book also contains information on evaluating risk communication efforts and explores how to communicate risk during and after an emergency. Risk Communication brings together in one resource proven scientific research with practical, hands-on guidance from practitioners with over 30 years of experience in the field. This important guide: Provides new examples of communication plans in government and industry, use of social media, dealing with "fake news," and new digital tools for stakeholder involvement and crisis communications Contains a new chapter on partnerships which covers topics such as assigning roles and expectations, ending partnerships, and more Presents real-world case studies with key lessons all risk communicators can apply. Written for engineers, scientists, professors and students, land use planners, public health practitioners, communication specialists, consultants, and regulators, the revised sixth edition of Risk Communication is the must-have guide for those who communicate risks.

Communicating Risks and Benefits

An Evidence Based User's Guide Baruch Fischhoff Noel T. Brewer, Julie S. Downs, Food and Drug Administration (U.S.), Health and Human Services Dept. (U.S.) ... Effective Health Risk Messages : A Step - By - Step Guide .

Communicating Risks and Benefits

Effective risk communication is essential to the well-being of any organization and those people who depend on it. Ineffective communication can cost lives, money and reputations. Communicating Risks and Benefits: An Evidence-Based User’s Guide provides the scientific foundations for effective communications. The book authoritatively summarizes the relevant research, draws out its implications for communication design, and provides practical ways to evaluate and improve communications for any decision involving risks and benefits. Topics include the communication of quantitative information and warnings, the roles of emotion and the news media, the effects of age and literacy, and tests of how well communications meet the organization’s goals. The guide will help users in any organization, with any budget, to make the science of their communications as sound as the science that they are communicating.

Handbook of Risk and Crisis Communication

I want to be like you: Entertainment education, EPPM, and health education. ... Creating fear in a risky world: Generating effective health risk messages. ... Effective health risk messages: A step-by-step guide.

Handbook of Risk and Crisis Communication

The Handbook of Risk and Crisis Communication explores the scope and purpose of risk, and its counterpart, crisis, to facilitate the understanding of these issues from conceptual and strategic perspectives. Recognizing that risk is a central feature of our daily lives, found in relationships, organizations, governments, the environment, and a wide variety of interactions, contributors to this volume explore such questions as "What is likely to happen, to whom, and with what consequences?" "To what extent can science and vigilance prevent or mitigate negative outcomes?" and "What obligation do some segments of local, national, and global populations have to help other segments manage risks?", shedding light on the issues in the quest for definitive answers. The Handbook offers a broad approach to the study of risk and crisis as joint concerns. Chapters explore the reach of crisis and risk communication, define and examine key constructs, and parse the contexts of these vital areas. As a whole, the volume presents a comprehensive array of studies that highlight the standard principles and theories on both topics, serving as the largest effort to date focused on engaging risk communication discussions in a comprehensive manner. Now available in paperback, the Handbook of Risk and Crisis Communication can be readily used in graduate coursework and individual research programs. With perspectives from psychology, sociology, anthropology, political science, economics, and communication, the Handbook provides vital insights for all disciplines studying risk, and is required reading for scholars and researchers investigating risk and crisis in various contexts.

Mastering Public Health

Essential Skills for Effective Practice Barry S. Levy, Joyce R. Gaufin ... Conclusion Almost everything you do as a public health worker involves communication. ... Effective Health Risk Messages: A Step-by-Step Guide .

Mastering Public Health

Designed for new and seasoned public health workers alike, this user-friendly guide focuses on the day-to-day practical skills and competencies that are often not taught in educational or training programs. It is a how-to book with tools, techniques, tips, checklists.

Health Communication Message Design

The following is a guide to designing effective health risk messages. Although these steps do not always have to occur in the outlined order, and not all of the suggestions for each step need to be followed, the guide is a useful ...

Health Communication Message Design

"This text illustrates the importance of effective communication in disease prevention and health promotion by building theory-based messages while being responsive to diverse audience needs. This book clearly explains core health communication principles and processes for designing effective messages for health communication interventions and campaigns while integrating perspectives from multiple areas including psychology, public health, and social marketing. Key features: &• theory-based message design links theory and practice by explaining how psychosocial theories of behaviour change can be used to design effective health communication messages &• audience-centered message design provides clarity on how diverse audiences' cultures, beliefs, barriers, and needs can be effectively addressed &• suggested further readings guide students through additional theory and research &• end-of-chapter discussion questions encourage critical thinking about the implication of each chapter on future theory, research, and practice relevant to health communication message design and evaluation "--Pubisher.

Planning Health Promotion Programs

A meta-analysis of fear appeals: Implications for effective public health campaigns. Health Education & Behavior, 27(5), 591–615. Witte, K., Meyer, G., & Martell, D. (2001). Effective health risk messages: A step-by-step guide.

Planning Health Promotion Programs

The Intervention Mapping bible, updated with new theory, trends, and cases Planning Health Promotion Programs is the "bible" of the field, guiding students and practitioners through the planning process from a highly practical perspective. Using an original framework called Intervention Mapping, this book presents a series of steps, tasks, and processes that help you develop effective health promotion and education programs using a variety of approaches. As no single model can accurately predict all health behavior or environmental changes, this book shows you how to choose useful theories and integrate constructs from multiple theories to describe health problems and develop appropriate promotion and education solutions. This new fourth edition has been streamlined for efficiency, with information on the latest theories and trends in public health, including competency-based training and inter-professional education. New examples and case studies show you these concepts in action, and the companion website provides lecture slides, additional case studies, and a test bank to bring this book directly into the classroom. Health education and health promotion is a central function of many public health roles, and new models, theories, and planning approaches are always emerging. This book guides you through the planning process using the latest developments in the field, and a practical approach that serves across discipline boundaries. Merge multiple theories into a single health education solution Learn the methods and processes of intervention planning Gain a practical understanding of multiple planning approaches Get up to date on the latest theories, trends, and developments in the field Both academic and practice settings need a realistic planning handbook based on system, not prescription. Planning Health Promotion Programs is the essential guide to the process, equipping you with the knowledge and skills to develop solutions without a one-size-fits-all approach.

The Concise Encyclopedia of Communication

Weinstein, N. D. & sandman, P. M. (1993). some criteria for evaluating risk messages. Risk Analysis, 13, 103–114. Witte, K., Meyer, G., & Martell, D. P. (2001). Effective health risk messages: Step-by-step guide. thousand oaks, ...

The Concise Encyclopedia of Communication

This concise volume presents key concepts and entries from the twelve-volume ICA International Encyclopedia of Communication (2008), condensing leading scholarship into a practical and valuable single volume. Based on the definitive twelve-volume IEC, this new concise edition presents key concepts and the most relevant headwords of communication science in an A-Z format in an up-to-date manner Jointly published with the International Communication Association (ICA), the leading academic association of the discipline in the world Represents the best and most up-to-date international research in this dynamic and interdisciplinary field Contributions come from hundreds of authors who represent excellence in their respective fields An affordable volume available in print or online

Encyclopedia of Science and Technology Communication

In this instance, the hypothetical message has accomplished all of its goals by convincing the person that a personally relevant and serious threat exists by providing an ... Effective health risk messages: A step-by-step guide.

Encyclopedia of Science and Technology Communication

The explosion of scientific information is exacerbating the information gap between richer/poorer, educated/less-educated publics. The proliferation of media technology and the popularity of the Internet help some keep up with these developments but also make it more likely others fall further behind. This is taking place in a globalizing economy and society that further complicates the division between information haves and have-nots and compounds the challenge of communicating about emerging science and technology to increasingly diverse audiences. Journalism about science and technology must fill this gap, yet journalists and journalism students themselves struggle to keep abreast of contemporary scientific developments. Scientist - aided by public relations and public information professionals - must get their stories out, not only to other scientists but also to broader public audiences. Funding agencies increasingly expect their grantees to engage in outreach and education, and such activity can be seen as both a survival strategy and an ethical imperative for taxpayer-supported, university-based research. Science communication, often in new forms, must expand to meet all these needs. Providing a comprehensive introduction to students, professionals and scholars in this area is a unique challenge because practitioners in these fields must grasp both the principles of science and the principles of science communication while understanding the social contexts of each. For this reason, science journalism and science communication are often addressed only in advanced undergraduate or graduate specialty courses rather than covered exhaustively in lower-division courses. Even so, those entering the field rarely will have a comprehensive background in both science and communication studies. This circumstance underscores the importance of compiling useful reference materials. The Encyclopedia of Science and Technology Communication presents resources and strategies for science communicators, including theoretical material and background on recent controversies and key institutional actors and sources. Science communicators need to understand more than how to interpret scientific facts and conclusions; they need to understand basic elements of the politics, sociology, and philosophy of science, as well as relevant media and communication theory, principles of risk communication, new trends, and how to evaluate the effectiveness of science communication programmes, to mention just a few of the major challenges. This work will help to develop and enhance such understanding as it addresses these challenges and more. Topics covered include: advocacy, policy, and research organizations environmental and health communication philosophy of science media theory and science communication informal science education science journalism as a profession risk communication theory public understanding of science pseudo-science in the news special problems in reporting science and technology science communication ethics.

News Media Individual level Traits and Behavior Change in Fear Appeal Research

Perceived Threat : a two - part survey composed of perceived severity and perceived susceptibility taken from Witte , Meyer and Martell's 2001 book Effective Health Risk Messages : A Step - by - Step Guide ( Witte et al . , 2001 ) .

News Media  Individual level Traits  and Behavior Change in Fear Appeal Research


Perspectives on Persuasion Social Influence and Compliance Gaining

Predicting risk behaviors : Development and validation of a diagnostic scale . Journal of Health Communication , 1 , 317–341 . Witte , K. , Meyer , G. , & Martell , D. ( 2001 ) . Effective health risk messages : A step - by - step guide ...

Perspectives on Persuasion  Social Influence  and Compliance Gaining

This collection of chapters written by some of the most important persuasion scholars of our time represents the scope, depth, and richness of the field of persuasion. With contributions from authors in a wide variety of disciplines, "Perspectives On Persuasion, Social Influence, and Compliance Gaining" provides students with a panoramic view of the field, broadening their perspective and understanding of the influence and impact of persuasion in our lives. Contributing authors include: Richard Petty, John Cacioppo, James Dillard, Daniel O'Keefe, Michael Cody, Robert Cialdini, Michael Burgoon, Linda Carli, David Buller, Judee Burgoon, and others. Features: Students gain insights directly from those who produced the theories and research, as these top-notch scholars reflect on the development of the theory or research, where it is going, and where it has been. The contributors come from multiple disciplines, including communication, psychology, and business, offering students multiple perspectives on the content. Introductions to each section provide students with the rationale for student, an appreciation of ethics, an orientation to each chapter, and an understanding of each chapter's contribution to the field. Early chapters on conceptualizations of persuasion, the history of the field, and theoretical developments give students the background necessary for understanding what persuasion is and how it functions Chapters on both theories of persuasion and the practice of persuasion in multiple contexts help students see the connection between theory and practice. Concrete examples of theories and concepts bring the text to life and help students more easily understand the material. Chapter on deception enables students to see how one of the most recently researched areas fits into the field of persuasion. "

American Journal of Health Education

itz J. Predicting risk behaviors : development and validation of a diagnostic scale . J Health Comm . 1996 ; 1 : 317-341 . 15. Witte K , Meyer G , Martell D. Effective Health Risk Messages : A Step - by - Step Guide .

American Journal of Health Education


Food Protection Trends

Listeriosis and pregnancy : what is your risk ? ... Quantitative assessment of the relative risk to public health from foodborne Listeria monocytogenes among selected ... Effective health risk messages : a step - by - step guide .

Food Protection Trends


American Journal of Public Health

Effective Health Risk Messages : A Step - By - Step Guide . Thousand Oaks , Calif : Sage Publications ; 2001 , 125. Kates R , Wilbanks T. Making the global local : responding to climate change concerns from the ground up . Environment .

American Journal of Public Health


The International Encyclopedia of Communication Digital imagery Fictional media content

The International Encyclopedia of Communication  Digital imagery Fictional media content

Collection of 1,339 original entries, spanning the scholarship, evidence, and methodology of communication research. Coverage of theories, media and communication phenomena, research methods, problems, concepts, and geographical areas in this interdisciplinary field. Editorial areas include: communication theory and philosophy, interpersonal communication, journalism, intercultural and intergroup communication, media effects, strategic communication/PR, communication and media law and policy, media systems in the world, and communication and technology.

Public Understanding of Science

Effective Health Risk Messages : A Step - by - Step Guide . Thousand Oaks , CA : Sage , 2001 . Yanovitzky , Itzhak , and Jo Stryker . “ Mass Media , Social Norms , and Health Promotion Efforts : A Longitudinal Study of Media Effects on ...

Public Understanding of Science

An international journal of research in the public dimensions of science and technology.

Ensuring Informed Consent for BRCA Genetic Testing

( 1995 ) . " Inadequate functional health literacy among patients at two public hospitals . " JAMA 274 ( 21 ) : 1677-1682 . Witte , K. , G. Meyer , et al . ( 2001 ) . Effective health risk messages : a step by step guide .

Ensuring Informed Consent for BRCA Genetic Testing


The War Against Domestic Violence

Presented at the Association for Marketing and Healthcare Research , March 3-4 , Jackson Hole , Wyoming Kolb , D. A. ( 1984 ) . Experiential learning : Experience as the ... Effective health risk messages : A step - by - step guide .

The War Against Domestic Violence

Violence, including intimate partner violence, is a leading cause of death, disability, and hospitalization in the United States and other regions worldwide. Despite growing awareness, the numbers of reported and unreported incidents continue to rise. Drawing on the contributions of criminal justice practitioners and academic theorists who bring sober insight to a highly charged issue, The War Against Domestic Violence offers a comprehensive, interdisciplinary study of this phenomenon. Topics include: Domestic violence in Caucasian, Latino, African-American, Asian, Native American, and Sub-Saharan African cultures Child abuse and the response of child welfare agencies The connection between domestic violence and homelessness and drug abuse Domestic violence in gay, lesbian, bisexual, and transgender persons Spousal violence among police officers The history of domestic violence policy Orders of protection Prosecuting and defending those charged with domestic violence Court-ordered treatment and community supervision of domestic violence offenders Creating campaigns for domestic violence prevention The book provides rare glimpses of topics inadequately covered in the literature, allowing readers to understand and appreciate the complexity of domestic violence while also promoting a variety of effective strategies to combat its continued rise. The multi-layered approach of this volume and the input from the expert contributors from varied backgrounds are destined to stimulate the interest of a growing and diverse audience. Lee Ross recently appeared on UCF Profiles to discuss why some break the law and others with similar backgrounds do not.