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Graphic Design Rules

Author: Tony Seddon
Publisher: Chronicle Books
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Format Type: PDF, ePub
Size: 23,66 MB
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DON'T use comic sans (except ironically!) but DO worship the classic typefaces like Helvetica and Garamond. Graphic Design Rules is a handy guide for professional graphic designers, students, and laymen who incorporate graphic design into their job or small business. Packed with practical advice, this spirited collection of design dos and don'ts takes readers through 365 rules like knowing when to use a modular grid—and when to throw the grid out the window. All designers will appreciate tips and lessons from these highly accomplished authors, who draw on years of experience to help you create good design.


Breaking the Rules in Graphic Design

Author: Supon Design Group
Publisher: Rockport Pub
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Format Type: PDF
Size: 21,84 MB
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The unexpected in graphic design deserves a closer look. Its creators take risks, challenge the norm, and pave the way for new ideas. This book presents design that is truly innovative -- in hopes of encouraging all designers to "break the rules".


Artificial Intelligence in Design 96

Author: John S. Gero
Publisher: Springer Science & Business Media
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Format Type: PDF, ePub
Size: 26,65 MB
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Change is one of the most significant parameters in our society. Designers are amongst the primary change agents for any society. As a consequence design is an important research topic in engineering and architecture and related disciplines, since design is not only a means of change but is also one of the keystones to economic competitiveness and the fundamental precursor to manufacturing. The development of computational models founded on the artificial intelligence paradigm has provided an impetus for much of current design research -both computational and cognitive. These forms of design research have only been carried out in the last decade or so and in the temporal sense they are still immature. Notwithstanding this immaturity, noticeable advances have been made both in extending our understanding of design and in developing tools based on that understanding. Whilst many researchers in the field of artificial intelligence in design utilise ideas about how humans design as one source of concepts there is normally no attempt to model human designers. Rather the results of the research presented in this volume demonstrate approaches to increasing our understanding of design as a process.


No More Rules

Author: Rick Poynor
Publisher: Laurence King Publishing
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Format Type: PDF
Size: 15,80 MB
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With the international take-up of new technology in the 1990s, designers and typographers reassessed their roles and jettisoned existing rules in an explosion of creativity in graphic design. This book tells that story in detail, defining and illustrating key developments and themes from 1980-2000.


Graphic Design Concepts

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Publisher: Words & Pictures Publishing
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Format Type: PDF, Kindle
Size: 13,99 MB
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Design Elements 2nd Edition

Author: Timothy Samara
Publisher: Rockport Pub
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Format Type: PDF, Docs
Size: 16,84 MB
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Design Elements is a comprehensive manual outlining the broad areas of expertise that graphic designers must master featuring hundreds of tips and examples demonstrating the fundamental skills that contribute to successful design. This second edition evolves concepts presented in the original and adds information of greater depth and detail. It is the most compact and lucid handbook available describing the basic principles of layout, image making, colour usage, typography and visual narrative - and how to put it all together. Design Elements not only offers a thorough understanding of the rules of design, but also shows you how to break those rules without compromising communication or confusing your audience.


Design Elements

Author: Tim Samara
Publisher: Rockport Publishers
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Format Type: PDF, ePub
Size: 17,51 MB
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The graphic design equivalent to Strunk & White's The Elements of Style This book is simply the most compact and lucid handbook available outlining the basic principles of layout, typography, color usage, and space. Being a creative designer is often about coming up with unique design solutions. Unfortunately, when the basic rules of design are ignored in an effort to be distinctive, design becomes useless. In language, a departure from the rules is only appreciated as great literature if recognition of the rules underlies the text. Graphic design is a "visual language," and brilliance is recognized in designers whose work seems to break all the rules, yet communicates its messages clearly. This book is a fun and accessible handbook that presents the fundamentals of design in lists, tips, brief text, and examples. Chapters include Graphic Design: What It Is; What Are They and What Do They Do?; 20 Basic Rules of Good Design; Form and Space-The Basics; Color Fundamentals; Choosing and Using Type; The World of Imagery; Putting it All Together?Essential Layout Concepts; The Right Design Choices: 20 Reminders for Working Designers; and Breaking the Rules: When and Why to Challenge all the Rules of this Book.


50 Golden Rules Graphic Design

Author: Tobias Brauer
Publisher: A & C Black
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Format Type: PDF, ePub, Mobi
Size: 11,42 MB
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50 Golden Rules: Graphic Design explores the principles, expectations and practices of some of the world's most influential graphic designers. This book reveals the reasoning graphic designers use to inform the fruits of their occupation by defining a collection of fifty golden rules that some of the most brilliant minds in design follow. Essentially, this text declares why virtuoso designers do the things they do. Quotes from distinguished design masters throughout history such as Saul Bass, Otl Aicher and Paul Rand to name a few, serve as the necessary evidence to support these assertions. Diagrams, explanations and examples are used throughout to discuss all the essential principles from composition and process to specialist areas such as typography. An essential read for all design enthusiasts.


Forget All the Rules You Ever Learned About Graphic Design

Author: Bob Gill
Publisher: Watson-Guptill
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Format Type: PDF, ePub, Mobi
Size: 28,72 MB
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Creative Anarchy

Author: Denise Bosler
Publisher: HOW Books
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Format Type: PDF, Mobi
Size: 12,87 MB
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Creatives are taught the rules of design by mentors and professors. We are told what to do and how to do it. "Follow the rules and color within the lines," they say. "Only use two fonts on a page and don't make your logo too complicated," they say. It's time for us to tell them to shove it. Creative Anarchy explains and explores both rule-following and rule-breaking design. It includes tips to throw design caution to the wind, designers' stories with galleries of work, and creative exercises to help push your designs to the next level. Creative Anarchy is about great design and awesome ideas. You'll find sections specifically devoted to designing logos, posters, websites, publications, advertising and more.