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Guerilla Marketing for Spas

Author: Jay Conrad Levinson
Publisher: AudioInk
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Format Type: PDF, ePub, Docs
Size: 30,67 MB
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With an increasing number of Spas entering the market and with businesses in general closing their doors in droves these days, taking responsibility for the marketing of your Spa is more important than ever. The problem is that most Spa owners don't specialize in marketing. So, how do you know what methods are best? Which ones will work and which ones won't? You're about to learn how to use no-cost and low-cost methods to grow your Spa to where you want it to be. You'll learn to think like a Guerrilla, so you can get your business in the front line and be in control of your profits and successes.


Guerilla Marketing on the Internet The Definitive Guide from the Father of Guerilla Marketing

Author: Jay Conrad Levinson
Publisher: Entrepreneur Press
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Format Type: PDF, ePub, Docs
Size: 10,43 MB
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Add the Internet to Your Marketing Arsenal-Guerrilla Style! The Father of Guerrilla Marketing, Jay Conrad Levinson, changed marketing forever when he unleashed his original arsenal of marketing tactics for surviving the advertising jungle on a shoestring budget. And now, Levinson and online marketing masters Mitch Meyerson and Mary Eule Scarborough once again show you how to beat the odds by combining the unconventional, take-no-prisoners Guerrilla Marketing approach with today's ultimate marketing weapon-the Internet. Learn how to use the internet Guerrilla style. Level the playing field, and achieve greater online visibility. Boost traffic to your website. Convert visitors into paying clients. Capture and keep your market share, and create multiple income streams-all while saving time and money! This complete Guerrilla Marketing online guide includes: The 10 most effective Guerrilla strategies Case studies of the five greatest online Guerrilla Marketing campaigns How to create a high-impact website on a budget Low-cost tactics for maximizing traffic The 12 biggest internet marketing mistakes and how to avoid them Creative tactics and cutting-edge tools that inspire customers to take action Essential information on cutting-edge technology


Guerrilla Marketing for Nonprofits

Author: Jay Conrad Levinson
Publisher: Entrepreneur Press
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Format Type: PDF, Kindle
Size: 26,80 MB
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Helps nonprofits compete for donations and boost public awareness through the application of low-cost battle plans, time-tested principals and relevant tactics and by utilizing the "seven golden rules" of Guerilla Marketing for fundraising success and recruiting volunteers. Original.


Guerrilla Marketing Excellence

Author: Jay Conrad Levinson
Publisher: Houghton Mifflin Harcourt
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Format Type: PDF, Mobi
Size: 24,65 MB
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Offers practical guidelines for improving marketing style, and discusses the importance of persistence, precision, problem solving, research, timing, persuasion, and networking


Guerrilla Marketing for Free

Author: Jay Conrad Levinson
Publisher: Houghton Mifflin Harcourt
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Format Type: PDF
Size: 25,64 MB
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The guru of the Guerrilla Marketing series, with over a million copies in print, teaches entrepreneurs how to market aggressively without spending one cent. Levinson, the authority on big-business marketing on a small-business budget, takes this concept one step further by offering scores of marketing ideas that are completely free. He proves that aggressive marketing doesn't have to be expensive if you use creative and unconventional means. * Hold a giveaway contest. You'll attract customers and acquire names for your mailing list. * Give free talks, consultations, and demonstrations. You'll establish yourself as an expert and publicize your business at the same time. * Post on websites, bulletin boards, and other online communities. They offer countless opportunities for spreading your business message. * Feed your clients. Sending cookies or offering free refreshments in your store can set you apart from the competition. Levinson offers dozens of other tips -- some straightforward, many surprising -- in a unique, indispensable guide that proves you don't have to pay top dollar to improve your bottom line.


Guerrilla Marketing in 30 Days Workbook

Author: Jay Levinson
Publisher: Entrepreneur Press
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Format Type: PDF, ePub, Mobi
Size: 29,68 MB
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Internationally renowned marketing expert Jay Conrad Levinson and co-author Al Lautenslager offer a hands-on workbook in the famed Guerrilla Marketing series. Designed for use either as a stand-alone tool or as a supplement to Guerilla Marketing in 30 Days, this interactive workbook provides practical exercises that deliver a customized, action-oriented marketing plan. Easy to use, the workbook is completely page driven. Specific components of a marketing plan are produced upon completion of each exercise.


Guerrilla Marketing in 30 Days

Author: Al Lautenslager
Publisher: Entrepreneur Press
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Format Type: PDF
Size: 21,78 MB
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Updated with fresh examples, the latest techniques and trends, new success stories, and fresh, practical marketing habits for today’s aspiring guerrillas, this new edition provides marketers with the latest guerrilla marketing tools and tactics. In just 30 chapters and 30 days, famous marketers Jay Conrad Levinson and Al Lautenslager show eager entrepreneurs how to zero in on their marketing goals and maximize their profits. New marketers learn from updated real-life examples and success stories and proven fundamental concepts, and use daily exercises to take their marketing to the next level — ultimately increasing profits, cutting costs, and gaining new customers. Topics detailed in this new edition include proximity marketing, thought leadership, integration of online and offline marketing, speaking and events, direct email, personalization, and implementation. With every step, Levinson and Lautenslager provide thorough action plans to help aspiring guerrillas stay on track, leaving no excuse for anything but success.


Startup Guide to Guerrilla Marketing

Author: Jay Levinson
Publisher: Entrepreneur Press
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Format Type: PDF, ePub, Mobi
Size: 21,88 MB
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More than two decades and dozens of bestselling books have proven that guerrilla marketing is the number one low-cost method for marketing a business. If you’re abusiness owner who wants to take advantage of its powerful, effective techniques but don’t know where to start, the man who started it all teaches you just what to do. Jay Conrad Levinson, the father of guerrilla marketing, and Jeannie Levinson have teamed up to produce a beginner-oriented guide that shows business owners how to get started with guerrilla marketing. Presented with a generous supply of true-life stories from the Levinsons’ rich experience, it breathes life into the hottest and most well-known school of marketing so that readers are able to compete with assurance and market profitably. Covering the whole spectrum of marketing it takes readers from neophytes to guerrillas in 288 pages. Action-packed chapters include: • The personality of a marketing guerrilla • Guerrilla marketing defined • Succeeding with a guerrilla marketing attack • Selecting guerrilla marketing weapons • Creating a seven-sentence guerrilla marketing plan • Making a guerrilla marketing calendar • Launching your attack • Maintaining your campaign This is the ideal volume for first-time marketers who want to use guerrilla marketing techniques to bring their business to the top.


Summary Guerrilla Marketing Goes Green

Author: BusinessNews Publishing
Publisher: Primento
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Format Type: PDF, Mobi
Size: 18,93 MB
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The must-read summary of Jay Conrad Levinson and Shel Horowitz's book: "Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet". This complete summary of the ideas from Jay Conrad Levinson and Shel Horowitz's book "Guerrilla Marketing Goes Green" shows how ethical marketing not only feels better but, in today's economy, it works better as well. In their book, the authors explain how green guerrilla marketing is based on four indispensable pillars: sustainability, quality, integrity and honesty. This summary contains everything you need to know about green marketing that will benefit your customers, employees, suppliers, distribution partners and even competitors. Added-value of this summary: • Save time • Understand key principles • Expand your knowledge To learn more, read "Guerrilla Marketing Goes Green" and find out how green marketing can lead to success in today's business environment.


The Guerrilla Marketing Handbook

Author: Jay Conrad Levinson
Publisher: Houghton Mifflin Harcourt
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Format Type: PDF, Docs
Size: 18,48 MB
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This book will guide marketers into the world of positioning and selling products and services. The authors lead the reader step by step through the process of developing a marketing campaign. They offer detailed descriptions of more than a hundred marketing tools from contests to affinity programs, from direct mail to billboard advertising. Anecdotes, graphics, and rules of thumb are also included.