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The Harry Potter Brand Sense of Community Attitudinal Loyalty and Purchase Behavior

Author: Lily Marfisi
Publisher: GRIN Verlag
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Master's Thesis from the year 2015 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 17/20, , course: Evaluation of the Impact of a Person's Sense of Community on Attitudinal Loyalty and Purchase Behavior regarding the Harry Potter brand, language: English, abstract: Within the past decade, Harry Potter has become a multi-billion dollar brand with millions of fans all over the world. The fan base community has developed with the rise of the Internet and new means of interaction. They have had a real power of decision over the brand’s managers, and are a key element to the success of Harry Potter. This study will focus on people’s sense of community and on the existence of a relationship between this sense of community and people’s loyalty and purchase behaviors towards the Harry Potter brand. The problematic to this study is “How does a person’s sense of community impact its attitudinal loyalty and purchase behavior regarding the Harry Potter brand?”.


Narrative and Belief

Author: Markus Altena Davidsen
Publisher: Routledge
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The Lord of the Rings, Star Wars, and certain other works of fantasy and science fiction have inspired some of their readers and viewers to believe that the superhuman powers of the story-worlds, such as Gandalf and the Force, exist also in the real world. We can say that such fictional narratives possess ‘religious affordance’, for they contain certain textual features that afford or make possible a religious, rather than just a fictional, use of the text. This book aims to identify those features of the text that make it possible for a fictional narrative to inspire belief in the supernatural beings of the story, or even to facilitate ritual interaction with these beings. The contributions analyse the religious affordance and actual use of a wide range of texts, spanning from Harry Potter and Star Wars, over The Lord of the Rings and late 19th-century Scandinavian fantasy, to the Christian Gospels. Although we focus on the religious affordance of fictional texts, we also spell out implications for the study of religious narratives in general, and for the narrativist study of religion. This book was originally published as a special issue of the journal Religion.


From Sign to Signing

Author: Wolfgang G. Müller
Publisher: John Benjamins Publishing
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This volume, a sequel to Form Miming Meaning (1999) and The Motivated Sign (2001), offers a selection of papers given at the Third International Symposium on Iconicity in Language and Literature (Jena 2001). The studies collected here present a number of new departures. Special consideration is given to the way non-linguistic visual and auditory signs (such as gestures and bird sounds) are represented in language, and more specifically in ‘signed’ language, and how such signs influence semantic conceptualization. Other studies examine more closely how visual signs and representations of time and space are incorporated or reflected in literary language, in fiction as well as (experimental) poetry. A further new approach concerns intermedial iconicity, which emerges in art when its medium is changed or another medium is imitated. A more abstract, diagrammatic type of iconicity is again investigated, with reference to both language and literature: some essays focus on the device of reduplication, isomorphic tendencies in word formation and on creative iconic patterns in syntax, while others explore numerical design in Dante and geometrical patterning in Dylan Thomas. A number of theoretically-oriented papers pursue post-Peircean approaches, such as the application of reader-response theory and of systems theory to iconicity.


The Phenomenon Harry Potter The Secret of Its Success

Author: Isabel Zosig
Publisher: GRIN Verlag
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Seminar paper from the year 2003 in the subject English Language and Literature Studies - Literature, grade: 2 (B), University of Bamberg (Centre for British Studies), course: Introdution to british media and communication science, language: English, abstract: At the age of six, Joanne Kathleen Rowling2 wrote her first short story about a rabbit named Rabbit, who had the measles and was visited by his friends. Amongst them was a little bee called Miss Bee. However, she never told anyone about her "burning ambition"3 to become a writer, not even Ms Shephard, her English teacher at Wyedean Comprehensive School. Ms Shephard was a great influence on young Joanne as "she inspired trust"4. Shephard's comments on Harry Potter and the Philosopher's Stone "meant more to [Joanne Rowling] than any newspaper reviews"5. After finishing secondary school and her studies in French and Classics at Exeter University, Joanne Rowling started to work as a research asssistant at Amnesty International which was a "very, very interesting place to work"6, but at the same time a huge mistake, because Joanne Rowling admits that as a secretary she would be anybody's "worst nightmare"7. It was during a delayed train journey from Manchester to King's Cross Station in London, when she was obviously hit by magic. The story about a little orphan named Harry Potter, who has to live with his old-fashioned relatives and finds out that he is a wizard, came to her mind. And because she had no pen or notebook with her, she had to think it. So, Hogwarts - School of Witchcraft and Wizardry came to life in her imagination, and as she invented it, it "felt like research"8. "It was a question of discovery why Harry was where he was, why his parents were dead"9. At the end of the journey she knew "it was going to be a seven-book series"10. The next five years, while she moved to Portugal, got married, had a baby, got divorced and moved back to Britain, she continued writing the first book of the series Harry P


Subjects in English

Author: Peter Uhrig
Publisher: Walter de Gruyter GmbH & Co KG
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The purpose of the book is twofold. First it tries to give a descriptive account of subjects in English. The second aim is to elucidate the status of the subject both as a concept in grammatical theory and with regard to the question whether the subject is determined by item-specific arbitrary formal restrictions in the same way as postverbal complements of the verb have been shown to be.


New Methodological Approaches to Foreign Language Teaching

Author: Laura Torres-Zúñiga
Publisher: Cambridge Scholars Publishing
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This volume explores how the traditional academic disciplines of linguistics, translation, literature and cultural studies can contribute to, or be integrated into, the teaching of a foreign language by means of innovative methodologies, techniques and instruments. The book begins with a selection of essays on applied linguistics that share some significant findings in the context of second or foreign language acquisition. It then examines the ways in which linguistics, translation theory, literature and cultural studies are brought into the foreign language classroom not just as objects of study but also as vehicles for language-learning. By presenting studies on four main foreign languages, English, Spanish, French and German, the collection offers, to the foreign language profession, an opportunity for the sharing and comparison of strategies across languages at both the secondary and higher education level. The text is a valuable resource for language teachers with a more philologically-oriented background who would like to learn how to apply their research knowledge and experience to the design and implementation of new methodological approaches.


Harry Potter

Author: JK Rowling
Publisher: Per Noste
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The first five Harry Potter books in paperback editions, all in an attractive slip case.


A Charmed Life

Author: Francis Bridger
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In this enlightening look at J.K. Rowling's phenomenal bestsellers, a Christian minister illuminates the powerful, positive message Harry Potter and his magical world bring to readers of all ages. Potter fever has swept the world and shows no signs of abating. The books and the recent movie have attracted millions of followers and fans, all of them eagerly awaiting the next installments. Along with the widespread enjoyment and appreciation of Harry Potter and his friendships, however, criticism of the series has also emerged. The opposition has focused on two issues; the darkness of the novels and their apparent endorsement of witchcraft and the occult. In A Charmed Life, Francis Bridger, a theologian and pastor, argues that far from promoting the dark arts, the Potter books are firmly based in Christian values, and offer valuable insights into our characters, our relationships, our priorities, and our spirituality. Taking readers on an entertaining tour of Potterworld, Bridger shows that each adventure presents new ways of expressing and exploring key spiritual issues, from the meaning of justice, to the need to confront fears, to the debilitating effects of evil. As Harry and his friends deal with one another, face their enemies, cope with their variously dysfunctional families, and experience the common problems of growing up, Bridger demonstrates, it is their intrinsic human goodness, love, and friendship--not wizardry or magic--that allows them to triumph over evil.


Broken Wand Or How J K Rowling Killed Harry Potter

Author: Timothy A. Wolf
Publisher: Strategic Book Publishing
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Broken Wand: Or How J.K. Rowling Killed Harry Potter is a detailed critique by Timothy A. Wolf of Harry Potter and the Deathly Hallows, the last book in Rowling's acclaimed series, and how he believes she disregarded everything she wrote in her previous novels. For Harry Potter fans, Broken Wand is must-have reading! Using the actual texts, the author finds issues with Rowling's continuity. Like the Trace Charm that would have made it impossible for the teenage Voldemort to get away with killing his Muggle relatives. Or the idea of Harry carrying a piece of Voldemort's soul inside him from the start, when the Dark Lord couldn't even touch him for the first four books. Or "wandlore," which has no consistency to it at all. Citing plot elements like: questioning Harry's account of the murder in the previous book, the Ministry taking over Hogwarts, Snape's Pensieve memories, and Dumbledore explaining his mistakes; Broken Wand maintains that Rowling's Deathly Hallows is essentially just a bad copy of the fifth book in the series, Harry Potter and the Order of the Phoenix. Wolf also contends that Dumbledore, Snape, Lily Potter, and Voldemort are completely out of character, and Harry merely repeats the same emotional journey he went through before. Plus, there are many questions and plots left unresolved. About the Author: Timothy A. Wolf spent two years researching and writing Broken Wand. As a science fiction reader his entire life and an adult fan of the Harry Potter novels, he wanted to bring the problems he found with the final book to light. He lives in Franklin, Wisconsin. Publisher's website: http: //www.strategicpublishinggroup.com/title/BrokenWand-OrHowJKRowlingKilledHarryPotter.html


Inter Litteraria

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