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How One Idea Multiplied My Income and Happiness

Author: Frank Bettger
Publisher: WWW.Snowballpublishing.com
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May I suggest to all salesmen taking our course that you borrow a copy from your public library.Better still, buy a copy at your local bookstore. I can recommend it with enthusiasm. When I started out to sell I would gladly have walked from Chicago to New York to get a copy of this book if it had been available at that time. That statement may sound like an exaggeration but I mean it literally. Dale Carnegie


How I Raised Myself From Failure

Author: Frank Bettger
Publisher: Simon and Schuster
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A business classic endorsed by Dale Carnegie, How I Raised Myself from Failure to Success in Selling is for anyone whose job it is to sell. Whether you are selling houses or mutual funds, advertisements or ideas—or anything else—this book is for you. When Frank Bettger was twenty-nine he was a failed insurance salesman. By the time he was forty he owned a country estate and could have retired. What are the selling secrets that turned Bettger’s life around from defeat to unparalleled success and fame as one of the highest paid salesmen in America? The answer is inside How I Raised Myself from Failure to Success in Selling. Bettger reveals his personal experiences and explains the foolproof principles that he developed and perfected. He shares instructive anecdotes and step-by-step guidelines on how to develop the style, spirit, and presence of a winning salesperson. No matter what you sell, you will be more efficient and profitable—and more valuable to your company—when you apply Bettger’s keen insights on: • The power of enthusiasm • How to conquer fear • The key word for turning a skeptical client into an enthusiastic buyer • The quickest way to win confidence • Seven golden rules for closing a sale


Catalog of Copyright Entries Third Series

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Includes Part 1A: Books and Part 1B: Pamphlets, Serials and Contributions to Periodicals


Dun s Review and Modern Industry

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Tide

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Dun s Review

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Forbes

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The New York Times Book Review

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Esquire

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