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Introduction to Algorithmic Marketing

Author: Ilya Katsov
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A comprehensive guide to advanced marketing automation for marketing strategists, data scientists, product managers, and software engineers. The book covers the main areas of marketing that require programmatic micro-decisioning - targeted promotions and advertisements, eCommerce search, recommendations, pricing, and assortment optimization.


The Future of Management in an AI World

Author: Jordi Canals
Publisher: Springer Nature
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Size: 15,53 MB
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Artificial Intelligence (AI) is redefining the nature and principles of general management. The technological revolution is reshaping industries, disrupting existing business models, making traditional companies obsolete and creating social change. In response, the role of the manager needs to urgently evolve and adjust. Companies need to rethink their purpose, strategy, organisational design and decision-making rules. Crucially they will also need to consider how to nurture and develop the business leaders of the future and develop new ways to interact with society on issues such as privacy and trust. Containing international insights from leading figures from the world of management and technology, this book addresses the big challenges facing organisations, including: · Decision-making · Corporate strategy · People management and leadership · Organisational design Taking a holistic approach, this collection of expert voices provides valuable insight into how firms will discover and commit to what makes them unique in this new big data world, empowering them to create and sustain competitive advantage.


An Introduction to Algorithmic Trading

Author: Edward Leshik
Publisher: John Wiley & Sons
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CD-ROM includes examples and algorithms in Microsoft Excel spreadsheets.


An introduction to computer science

Author: Jean-Paul Tremblay
Publisher: McGraw-Hill Science, Engineering & Mathematics
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Covers Many Aspects of Computer Science & Programming Through the Use of Algorithms


Books and Pamphlets Including Serials and Contributions to Periodicals

Author: Library of Congress. Copyright Office
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Computing and Combinatorics

Author: Ding-Zhu Du
Publisher: Springer
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This book constitutes the refereed proceedings of the 19th International Conference on Computing and Combinatorics, COCOON 2013, held in Hangzhou, China, in June 2013. The 56 revised full papers presented were carefully reviewed and selected from 120 submissions. There was a co-organized workshop on discrete algorithms of which 8 short papers were accepted and a workshop on computational social networks where 12 papers out of 25 submissions were accepted.


Catalog of Copyright Entries

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Catalog of Copyright Entries Third Series

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The record of each copyright registration listed in the Catalog includes a description of the work copyrighted and data relating to the copyright claim (the name of the copyright claimant as given in the application for registration, the copyright date, the copyright registration number, etc.).


Digital Marketing Handbook

Author: Shivani Karwal
Publisher: Createspace Independent Publishing Platform
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Size: 23,47 MB
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Having a strong digital presence is crucial for business today. The Digital Marketing Handbook is an easy to follow step by step guide to marketing using the internet. This book is packed with information and examples to help you succeed. If you're looking for a book that gets straight to the point without any fluff or filler content and explains digital marketing techniques in a simple manner without the filter of complexity we're all so used to, then this book is for you. This book breaks the huge topic of digital marketing into manageable chunks through 5 mini books on search engine optimization, pay per click marketing, email marketing, content marketing and social media marketing. Prepare to enter a new and successful phase of marketing your business!


The Changing marketing environment

Author: Kenneth L. Bernhardt
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Size: 28,34 MB
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