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Introduction to Algorithmic Marketing

Author: Ilya Katsov
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A comprehensive guide to advanced marketing automation for marketing strategists, data scientists, product managers, and software engineers. The book covers the main areas of marketing that require programmatic micro-decisioning - targeted promotions and advertisements, eCommerce search, recommendations, pricing, and assortment optimization.


An Introduction to Algorithmic Trading

Author: Edward Leshik
Publisher: John Wiley & Sons
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CD-ROM includes examples and algorithms in Microsoft Excel spreadsheets.


Digital Marketing Handbook

Author: Shivani Karwal
Publisher: Createspace Independent Publishing Platform
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Having a strong digital presence is crucial for business today. The Digital Marketing Handbook is an easy to follow step by step guide to marketing using the internet. This book is packed with information and examples to help you succeed. If you're looking for a book that gets straight to the point without any fluff or filler content and explains digital marketing techniques in a simple manner without the filter of complexity we're all so used to, then this book is for you. This book breaks the huge topic of digital marketing into manageable chunks through 5 mini books on search engine optimization, pay per click marketing, email marketing, content marketing and social media marketing. Prepare to enter a new and successful phase of marketing your business!


Algorithmic Game Theory

Author: Giuseppe Persiano
Publisher: Springer Science & Business Media
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This book constitutes the refereed proceedings of the Fourth International Symposium on Algorithmic Game Theory, SAGT 2011, held in Amalfi, Italy, in October 2011. The 26 revised full papers presented together with 2 invited lectures were carefully reviewed and selected from 65 submissions. The papers are organized in topical sections on auctions and advertising, quality of solutions, externalities, mechanism design, complexity, network games, pricing, as well as routing games.


An introduction to computer science

Author: Jean-Paul Tremblay
Publisher: McGraw-Hill Science, Engineering & Mathematics
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Covers Many Aspects of Computer Science & Programming Through the Use of Algorithms


Computing and Combinatorics

Author: Ding-Zhu Du
Publisher: Springer
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This book constitutes the refereed proceedings of the 19th International Conference on Computing and Combinatorics, COCOON 2013, held in Hangzhou, China, in June 2013. The 56 revised full papers presented were carefully reviewed and selected from 120 submissions. There was a co-organized workshop on discrete algorithms of which 8 short papers were accepted and a workshop on computational social networks where 12 papers out of 25 submissions were accepted.


The Changing marketing environment

Author: Kenneth L. Bernhardt
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Algorithmic Learning Theory

Author: Ricard Gavaldà
Publisher: Springer Science & Business Media
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As intelligent autonomous agents and multiagent system applications become more pervasive, it becomes increasingly important to understand the risks associated with using these systems. Incorrect or inappropriate agent behavior can have harmful - fects, including financial cost, loss of data, and injury to humans or systems. For - ample, NASA has proposed missions where multiagent systems, working in space or on other planets, will need to do their own reasoning about safety issues that concern not only themselves but also that of their mission. Likewise, industry is interested in agent systems that can search for new supply opportunities and engage in (semi-) automated negotiations over new supply contracts. These systems should be able to securely negotiate such arrangements and decide which credentials can be requested and which credentials may be disclosed. Such systems may encounter environments that are only partially understood and where they must learn for themselves which aspects of their environment are safe and which are dangerous. Thus, security and safety are two central issues when developing and deploying such systems. We refer to a multiagent system s security as the ability of the system to deal with threats that are intentionally caused by other intelligent agents and/or s- tems, and the system s safety as its ability to deal with any other threats to its goals."


Catalog of Copyright Entries

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Advances in Social Computing

Author: Sun-Ki Chai
Publisher: Springer Science & Business Media
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This book constitutes the refereed proceedings of the Third International Conference on Social Computing, Behavioral Modeling, and Prediction, SBP 2010, held in Bethseda, MD, USA, in March 2010. The 26 revised full papers and 23 revised poster papers presented together with 4 invited and keynote papers were carefully reviewed and selected from 78 initial submissions. The papers cover a wide range of interesting topics such as social network analysis, modeling, machine learning and data mining, social behaviors, public health, cultural aspects, effects and search.