DK Readers L2: LEGO® NINJAGO: Ninja, Go!

Get Ready for Ninja Action!

DK Readers L2: LEGO® NINJAGO: Ninja, Go!

Join the brave ninja on a reading adventure! Master Chen has built an army of snakes. Zane is in trouble. The ninja, Cole, Kai, Lloyd, and Jay must rescue him! There is no time to lose. Ninja, go! Engaging topics and fun, interactive pages build reading skills in this Level 2 Reader - just right for children who are beginning to read on their own. A glossary and fun quiz at the end of the book help to develop vocabulary and reading comprehension skills. Each title in the DK Readers series is developed in consultation with leading literacy experts to help children build a lifelong love of reading. ©2015 The LEGO Group.

LEGO Studies

Examining the Building Blocks of a Transmedial Phenomenon

LEGO Studies

Since the "Automatic Binding Bricks" that LEGO produced in 1949, and the LEGO "System of Play" that began with the release of Town Plan No. 1 (1955), LEGO bricks have gone on to become a global phenomenon, and the favorite building toy of children, as well as many an AFOL (Adult Fan of LEGO). LEGO has also become a medium into which a wide number of media franchises, including Star Wars, Harry Potter, Pirates of the Caribbean, Batman, Superman, Lord of the Rings, and others, have adapted their characters, vehicles, props, and settings. The LEGO Group itself has become a multimedia empire, including LEGO books, movies, television shows, video games, board games, comic books, theme parks, magazines, and even MMORPGs. LEGO Studies: Examining the Building Blocks of a Transmedial Phenomenon is the first collection to examine LEGO as both a medium into which other franchises can be adapted and a transmedial franchise of its own. Although each essay looks at a particular aspect of the LEGO phenomenon, topics such as adaptation, representation, paratexts, franchises, and interactivity intersect throughout these essays, proposing that the study of LEGO as a medium and a media empire is a rich vein barely touched upon in Media Studies.