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Making Ads Pay

Author: John Caples
Publisher: Courier Corporation
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Format Type: PDF, Kindle
Size: 26,86 MB
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A veteran copywriter offers advice on how to spark ideas and then capture them in copy, how to write headlines that attract attention, how to make ads believable and motivate readers to act, and how to learn from failure as well as success. Readers will discover principles, procedures, and practical suggestions for every medium and style of advertising.


Making Ads Pay

Author: John Caples
Publisher: WWW.Snowballpublishing.com
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Format Type: PDF
Size: 30,33 MB
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A veteran copywriter offers advice on how to spark ideas and then capture them in copy, how to write headlines that attract attention, how to make ads believable and motivate readers to act, and how to learn from failure as well as success. Readers will discover principles, procedures, and practical suggestions for every medium and style of advertising.


Making Advertising Pay

Author: Harold Francis Eldridge
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Size: 10,41 MB
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Fast and Curious

Author: Robert L. Hampel
Publisher: Rowman & Littlefield
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Size: 12,87 MB
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This book examines four types of shortcuts in the history of American education—streamlined paths to vocational success, cultural sophistication, college credentials, and the efficient use of English. The chapters profile Norman Rockwell, the Harvard Classics, Cliff Notes, speed reading, a Doctor of Arts diploma for college teachers, and other riveting examples of time-savers that attracted millions of ambitious Americans since the late 19th century.


The Advertising Age Encyclopedia of Advertising

Author: John McDonough
Publisher: Routledge
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Format Type: PDF
Size: 15,80 MB
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For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.


Do You Make These Mistakes in English

Author: Edwin L Battistella
Publisher: OUP USA
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Size: 24,86 MB
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In this book, linguist Edwin Battistella tells the story of Sherwin Cody and his famous English course, situating both the man and the course in early twentieth century cultural history. The author shows how Cody became a grammatical entrepreneur and mass-marketer whose ads proclaimed "Good Money in Good English" and asked "Is Good English Worth 25 Cents to You?" This study of the most widely-advertised English education program in history provides a unique window into popular views of language and culture and their connection to ideas of success.


Cycle and Automobile Trade Journal

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Size: 17,92 MB
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Automobile Trade Journal

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Size: 30,80 MB
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Typothetae Bulletin

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Size: 26,74 MB
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Issues for 1918-1940 include the Proceedings of the annual convention of the United Typothetae of America.


Providence Magazine

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Size: 21,63 MB
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