Marketing Places and Spaces

This book is for tourism professionals and educators seeking deep knowledge of how visiting places transforms the lives of visitors--a nonfiction version of Eat Pray Love.

Marketing Places and Spaces

Marketing Places and Spaces brings context to the forefront for advancing theory and management sensemaking in understanding the influences of marketing on tourism behavior. This book is for tourism professionals and educators seeking deep knowledge of how visiting places transforms the lives of visitors--a nonfiction version of Eat Pray Love.

Public Places and Spaces

Farmers' market customers were more likely to eat fresh fruits and vegetables during the growing season and less ... 88) Organizations dedicated to environmental activism find that the markets are excellent places for outreach and ...

Public Places and Spaces

This tenth volume in the series addresses an important topic of research, de sign, and policy in the environment and behavior field. Public places and spaces include a sweeping array of settings, including urban streets, plazas and squares, malls, parks, and other locales, and natural settings such as aquatic environments, national parks and forests, and wilderness areas. The impor tance of public settings is highlighted by difficult questions of access, control, and management; unique needs and problems of different users (including women, the handicapped, and various ethnic groups); and the dramatic re shaping of our public environments that has occurred and will continue to occur in the foreseeable future. The wide-ranging scope of the topic of public places and spaces demands the attention of many disciplines and researchers, designers, managers, and policymakers. As in previous volumes in the series, the authors in the present volume come from a variety of disciplinary backgrounds, research and design orientations, and affiliations. They have backgrounds in or are affiliated with such fields as architecture, geography, landscape architecture, natural re sources, psychology, sociology, and urban design. Many more disciplines ob viously contribute to our understanding and design of public places and spaces, so that the contributors to this volume reflect only a sample of the possibilities and present state of knowledge about public settings.

Marketing Places and Spaces

Marketing Places and Spaces


Marketing Countries Places and Place associated Brands

Kärrholm, M. (2012), Retailising Space: Architecture, Retail and the Territorialisation of Public Space, Farnham: Ashgate Publishing. Kotler, P., C. Asplund, I. Rein and D. Haider (1999), Marketing Places Europe: Attracting Investments, ...

Marketing Countries  Places  and Place associated Brands

This book integrates new thinking on the image, marketing, and branding of places at all levels, from town squares to cities and countries, and of the products and peoples associated with them, thereby bridging the ‘country’ and ‘place’ silos in place-related research and practice. Insightful contributions from top scholars reflect fresh theorizing and provide a critical appraisal of conventional wisdom by juxtaposing intriguing contexts, questioning commonplace practices, and challenging methodologies and theoretical assumptions.

Monstrous Geographies Places and Spaces of the Monstrous

And yet westerners (safe from disaster) make a fetish of spaces of morbid beauty (aesthetics of slums) but this powerlessness, and exploitive image-making reveals again inequality. Sho's chapter explores the idea of the modern marketing ...

Monstrous Geographies  Places and Spaces of the Monstrous


The Places and Spaces of News Audiences

They are also part of a much broader movement for the personalisation and customisation of media services, particularly sales and marketing (Yang 2013). Online “targeted display” advertisements have for some time been dynamically ...

The Places and Spaces of News Audiences

Historically, or so we would like to believe, the story of everyday life for many people included regular, definitive moments of news consumption. Journalism, in fact, was distributed around these routines: papers were delivered before breakfast, the evening news on TV buttressed the transition from dinner to prime time programming, and radio updates were centred around commuting patterns. These habits were organized not just around specific times but occurred in specific places, following a predictable pattern. However, the past few decades have witnessed tremendous changes in the ways we can consume journalism and engage with information – from tablets, to smartphones, online, and so forth – and the different places and moments of news consumption have multiplied as a result, to the point where news is increasingly mobile and instantaneous. It is personalized, localized and available on-demand. Day-by-day, month-by-month, year-by-year, technology moves forward, impacting more than just the ways in which we get news. These fundamental shifts change what news ‘is’. This book expands our understanding of contemporary news audiences and explores how the different places and spaces of news consumption change both our experiences of journalism and the roles it plays in our everyday lives. This book was originally published as a special issue of Journalism Studies.

The Places and Spaces of Fashion 1800 2007

If the space of the display window was to illicit desire, to present an elegant evening dress, a new spring hat, ... of ethnicity situates mannequins as models of ideal feminine beauty that were used by retailers as marketing tools.

The Places and Spaces of Fashion  1800 2007

The Places and Spaces of Fashion, 1800-2007 brings together art, design, fashion, and a much neglected concern for its spatial realities. The spaces and places of fashion have often been overlooked in the writing of fashion history and visual culture. More often than not, however, these environments mitigate, control, inform, and enhance how fashion is experienced, performed, consumed, seen, exhibited, purchased, appreciated and of course displayed. Space, as this volume attempts to illustrate, is itself a representational strategy on par with and influencing the visibility and visuality of fashion. Innovative and challenging, the essays in this volume explore various physical and conceptual spaces, moving from physical environments to the two-dimensional with paintings, illustrations, and photographs to chart similarities, differences, and complex nuanced relationships between environments, fashion, identities, and visuality. The volume also navigates various sites (both permanent and temporary) of production, circulation, exhibition, consumption, and promotion of fashion that define meaning and knowledge about a culture or individual by providing for a bond between embodied consumers/spectators and fashion objects. The Places and Spaces of Fashion, 1800-2007 is a compelling project with a thematic, theoretical, and historiographic approach that is at once both focused yet far-reaching and original in its implications. The volume engages with questions attending to the ‘modern condition’ by seamlessly weaving interdisciplinary discussions of the visual with material culture to explore the spatial dimension(s) of fashion. Some of the essays explore new and exciting spaces while others offer compelling revisionary analyses of relatively known sources

Time Space and the Market

Recently, the Disney/Vegas phenomenon has expanded exponentially, and space and place seem to have become more relevant to consumers, ... these experiences, places, and performances are actually spatially broad and temporally deep.

Time  Space  and the Market

A study of retroscapes, commercial environments that evoke past times and places, a ubiquitous manifestation of modern marketing. It covers an array of retailing milieux, in a number of different countries, at a variety of spatial scales, and from various evaluative perspectives, both pro and con.

Services Marketing

11.2 Services Marketing Insight Success Factors for a New Product Product innovation is central to business prosper- ity. In the era of rapidly progressing technologies, intense competition, evolving market places and spaces, companies ...

Services Marketing

The second edition of Services Marketing, with an enhanced conceptual foundation, meets this requirement of students, managers and marketing professionals. The enhanced pedagogy and coverage in this edition in conjunction with the lucid and pithy style of the author make this book perfect for students of business administration, commerce and management.

The Global Theme Park Industry

and commodified spaces such as 'cultural theme parks' like those developed in many parts of South-east Asia, ... Other themed environments may include museums and art galleries, festival marketplaces like the Quincy Market in Boston and ...

The Global Theme Park Industry

Since the 1980s, the theme park industry has developed into a global phenomenon, with everything from large, worldwide theme parks to countless smaller ventures. From the first pleasure gardens to the global theme park companies, this book provides an understanding of the nature and function of theme parks as spaces of entertainment. Illustrated throughout by worldwide case studies, empirical data and practical examples, the book portrays the impacts of theme park as global competitive actors, agents of global development and cultural symbols, particularly in the context of their role in the developing experience economy. In conclusion, this book is a practical guide to the planning and development of theme parks.

Children Families and Leisure

In Proceedings 5th Advances in Tourism Marketing Conference, Marketing Places and Spaces. Shifting Tourist Flows, October 2–4, edited by Antonia Correia, Metin Kozak, Juergen, Gnoth, Alan Fyall, Sonja Lebe, and Luisa Andreu, 412–416.

Children  Families and Leisure

This book aims to further academic debate within the leisure and tourism studies community about the role of ‘families’ in contemporary life and the experiences of families and their children in the leisure environment. It is based on the recognition of the diverse nature of the family in the contemporary era and the position of children in families and society in general as active and knowing social agents rather than as passive objects. The family is on the one hand our first community with its own special kind of human attachment and on the other a little world on which the larger society is modelled. Families form the closest and most important emotional bond in humans. This relationship is what drives humanity and society, and positions families at the centre of leisure activities. This international and multi-disciplinary compilation of recent research into children and families examines progress made and challenges ahead for leisure studies. It extends the academic discourse to a wider understanding of what families, children and their leisure behaviour mean in today’s societies. This book was originally published as a special issue of Annals of Leisure Research.

The Routledge Handbook of Community Based Tourism Management

Gastronomy services and culinary tourism in an urban space. ... +Gastronomy+services+and+culinary+ tourism+in+an+urban+space. ... In A. Correira, J. Gnoth, M. Kozak, & A. Fyall (Eds.), Marketing places and spaces (pp. 193–208).

The Routledge Handbook of Community Based Tourism Management

This Handbook offers an up-to-date and comprehensive overview of core themes and concepts in community-based tourism management. Providing interdisciplinary insights from leading international scholars, this is the first book to critically examine the current status of community-based tourism. Organised into five parts, the Handbook provides cutting-edge perspectives on issues such as Indigenous communities, tourism and the environment, sustainability, and the impact of digital communities. Part 1 introduces core concepts and methodologies, and distinguishes community products from other tourism and hospitality goods. Part 2 explores communities’ attitudes towards tourism development and their engagement with and ownership of the process. It also delves into the role of community- based tourism, under the influence of governmental policies, in the economic and social development of a region. In Part 3 various management, marketing, and branding initiatives are identified as a means of expanding the tourism business. Part 4 examines the negative impacts of mass tourism and its threats to culture, tradition, identity, the built environment, and natural heritage. In the final and fifth part, future challenges and opportunities for community-based tourism initiatives are considered, and research-based sustainable solutions are proposed. Overall, the book considers engaging local populations in tourism development as a way of building stronger and more resilient communities. This Handbook fills a void in the current research and thus will appeal to scholars, students, and practitioners interested in tourism management, tourism geography, business studies, development policy and practice, regional development, conservation, and sustainability.

Places and Politics in an Age of Globalization

... itself from lived places into transnational spaces, but strives chameleon-like to assume localized colorings that enable unprecedented penetration of the local by the global, remaking places in accordance with its own marketing and ...

Places and Politics in an Age of Globalization

This unique work opens a field of inquiry around place-based critiques of global capital as it focuses on the interactions between local issues and international financial flows. Framing their discussions around the concept of place-based imagination, the contributors examine such cases as indigenous movements against land degradation, ethnic pluralism and union organizing, ethnic diversity and the challenges of state and capital to cultural identity, and women's networks through non-governmental organizations. This ambitious study will be an invaluable resource and launching point for scholars and students in ethnic and identity studies and will interest all readers exploring the production of place and identification.

Tourists at the Taj

(Harvey, 1989, 240-2) whereby distances in space and time become diminished through technologies of communication, ... (1991,475) Increasingly, places and spaces are subject to intense pressures to market and commodity themselves in ...

Tourists at the Taj

Clearly written and fascinatingly illustrated, Tourists at the Taj describes the conflicting narratives which surround the site. For some the Taj is an evocative symbol of the colonial past. For others it is a symbolic centre of Islamic power. For many of the thousands of tourists that visit it each year it is simply a monument of love. The author shows how tourism can be seen as a performance and the tourist site as a stage on which tourists are directed and rehearsed but also able to improvise their own cultural rituals.

Iscontour 2015 Tourism Research Perspectives

Journal of Tourism Studies, 2(2), pp. 7-14. Roque, V. & Raposo, R. (2013) Social Media as a Communication and Marketing Tool: An Analysis of Online Activities from International Key Player DMO. Marketing Places and Spaces: ...

Iscontour 2015   Tourism Research Perspectives

Proceedings of the ISCONTOUR The aim of the International Student Conference in Tourism Research (ISCONTOUR) is thus to offer students a unique platform to present their research and to establish a mutual knowledge transfer forum for attendees from academia, industry, government and other organisations. The annual conference, wich is jointly organised by the IMC University of Applied Sciences Krems and the Salzburg University of Applied Sciences, will take place alternatively at the locations Salzburg and Krems. The conference research chairs are Prof. (FH) Dr. Roman Egger (Salzburg University of Applied Sciences) and Prof. (FH) Mag. Christian Maurer (University of Applied Sciences Krems). The target audience include international students (also PhDs), graduates, teachers and lecturers from the field of tourism and leisure management as well as companies and anyone interested in the conference topic areas. Issues to be covered at the conference include the following areas within a tourism context: Marketing & Management Tourism Product Development & Sustainability Information and Communication Technologies

Tourism and Tourism Spaces

The festival market place represents a different shopping and leisure complex from that provided by the mega - mall previously discussed . ... Places and spaces acquire meanings from these imagined worlds ( Herbert 2001 ) .

Tourism and Tourism Spaces

'Tourism and Tourism Spaces' examines how tourists and tourism relate to different spaces at different levels, from the local to global. The authors use the perspectives of production, regulation & competition, consumption & commodification, & the construction of tourist places & spaces.

On The Origins of Self Service

Cochoy, F. (2010c), “Modernizing the grocery trade with cartoons in wartimes: Humor as a marketing weapon (Progressive Grocer, ... Market places and spaces of childhood in the 1930s and beyond”, Journal of Consumer Culture, Vol. 3, No.

On The Origins of Self Service

Most marketing scholars implicitly consider independent merchants as conservative and passive actors, and study the modernization of retailing via department stores, chains and supermarkets. In this innovative study, Franck Cochoy challenges this perspective and takes a close look at the transformation of commerce through the lens of Progressive Grocer, an American trade magazine launched in 1922. Aimed at modernizing small independent grocery stores, Progressive Grocer sowed the seeds for modern self-service which spread in small retail outlets, sometimes well before the advent of the large retail spaces which are traditionally viewed as the origin of the self-service economy. The author illustrates how this publication had a highly influential role on what the trade considered to be best practice and shaped what was considered to be cutting edge. By displacing the consumer and their agency from the centre of analytic attention, this innovative book highlights the complex impact of social, technical and retailing environment factors that structure and delimit consumer freedom in the marketplace. This detailed critical analysis of the origins of self-service will be of interest to a wide variety of scholars not only in marketing and consumer research, but also in business history, sociology and cultural studies.

Knowledge Space Economy

space. to. marketing. discourses. of. consumer. buyer. behaviour. Pamela Odih and David Kn ights Introduction Although there ... For we consume spaces, places and times the instant they are generated in and through the consumption event ...

Knowledge  Space  Economy

First published in 2000. Routledge is an imprint of Taylor & Francis, an informa company.

Handbook of Research on Resident and Tourist Perspectives on Travel Destinations

Marketing to children in tourism industry : descriptive analysis of kid - friendly hotels ' practices in Turkey . In A. Correia , J. Gnoth , M. Kozak , & A. Fyall ( Eds . ) , Marketing Places and Spaces ( pp . 193–208 ) .

Handbook of Research on Resident and Tourist Perspectives on Travel Destinations

Tourism is an economic and social phenomenon that is centered on a tourist’s experience and is dependent on the experiences that are co-created and provided to tourists. Tourism destination managers must understand what tourists perceive as engaging, intense, and memorable in order to remain successful. However, care must also be given to the residents’ perception of local tourism development and how it impacts their community. This is a fundamental aspect for tourism development since host communities that support tourism development tend to be more hospitable with tourists, which influences their satisfaction and loyalty. Moreover, the interaction with residents of host communities is a crucial component of the quality of the tourist experience, contributing to the long-term success and sustainability of destinations. The The Handbook of Research on Resident and Tourist Perspectives on Travel Destinations is a collection of innovative research that examines travel destinations from the resident and tourist perspectives in order to better support and inform the tourism development process and to make the destinations attractive to visitors while at the same time contributing to resident quality of life and happiness. While highlighting topics including sustainable development, hotel management, and customer satisfaction, this book is ideally designed for government officials, tour developers, travel agencies, brand managers, advertising agencies, restaurateurs, public administrators, hotel managers, tourist industry professionals, academicians, researchers, and students.