Neo Tribes

builds upon neo-tribal concepts that have been developed in marketing by Cova and Cova (2002) to explore how less dedicated tribal members are viewed by those who are far more dedicated and involved in the neo-tribe.

Neo Tribes

This collection brings together perspectives drawn from a range of international scholars who have conducted research into the applications of neo-tribal theory. The concept of the neo-tribe was first introduced by the French sociologist Michel Mafessoli (1996) to describe new forms of social bonds in the context of late modernity. This book critically explores the concepts that underpin neo-tribal theory, using perspectives from different disciplines, through a series of theoretically informed and empirically rich chapters. This innovative approach draws together a recently emergent body of work in cultural consumption, tourism and recreation studies. In doing so, the book critically progresses the concept of neo-tribe and highlights the strengths, weaknesses and the opportunities for the application of neo-tribal theory in an interdisciplinary way.

Becoming and Consumption

Rather according to Maffesoli's usage of the term , these neotribes do not exemplify the longevity or the fixity of traditional tribes . The community , or tribe , that Maffesoli proposes is characterized less by a future project ...

Becoming and Consumption

An exploration of contemporary novels written by female Spanish writers,Becoming and Consumption is structured around feminist philosophy and identity politics. It provides insight into the diverse yet lively subcultures created due to the characters' desires to consume and associate the self with others that share the same commonality.

Consumer Tribes in Tourism

Tribes are more than a residual category of social life. They exist, often unnoticed, alongside modern society in a manner both complex and intertwined (Cova and Cova 2002). To compare neo-tribes and the tribes of antiquity is to draw a ...

Consumer Tribes in Tourism

This book adopts a collectivist perspective on special interest tourism consumption, bringing together research on ‘special interest tourism’ and ‘niche tourism’ as well as more recent research into the interdisciplinary applications of the sociological concept of neo‐tribes. It promotes a shift in perspective away from special interest tourism understood as a sum of similarly motivated individuals, to a collective view of special interest tourists who share common characteristics (e.g., shared values, beliefs and mutual interests) and group structures. This approach provides a better understanding of groupings that are not unified by a common tourism motivation, but brought together by otherwise conditioned commonalities in actual behavior triggered by supply-side contexts (e.g., Airbnb). The book considers tourism micro‐segments as consumer tribes (i.e., as symbolic communities) in which individuals are embedded and loosely bound together. As there is limited research on the collectivist perspective on special interest tourism consumption, in the first part the book’s conceptual/theoretical discourse contributes to a better understanding of ‘groupings’ in tourism behavior but also collectives that are not unified by a common tourism motivation. Presenting international examples, the book explores in Part 2 the group culture of a range of tourist tribes by describing emerging tourism micro-segments, identifying shared identities, and analyzing their collective mechanisms.

A European Memory

The sociologist Michael Maffesoli ( 1996 ) has referred to such groups as ' neo - tribes ' . Neo - tribes are not rational groups in a normative modern way . Driven by the aim to socialise in local and sub - cultural - contexts ...

A European Memory

An examination of the role of history and memory is vital in order to better understand why the grand design of a United Europe--with a common foreign policy and market yet enough diversity to allow for cultural and social differences--was overwhelmingly turned down by its citizens. The authors argue that this rejection of the European constitution was to a certain extent a challenge to the current historical grounding used for further integration and further demonstrates the lack of understanding by European bureaucrats of the historical complexity and divisiveness of Europe's past. A critical European history is therefore urgently needed to confront and re-imagine Europe, not as a harmonious continent but as the outcome of violent and bloody conflicts, both within Europe as well as with its Others. As the authors show, these dark shadows of Europe's past must be integrated, and the fact that memories of Europe are contested must be accepted if any new attempts at a United Europe are to be successful.

The Meaning of Culture

These neo - tribes function solely as imagined communities and , unlike their premodern namesake , exist only in symbolic form through the commitment of individual " members " to the idea of an identity . But this neo - tribal world ...

The Meaning of Culture

In review of the major theoretical approaches to culture, Allan argues that the structure of culture has been overemphasized and affect-meaning neglected. This approach to studying culture has as its basis the social construction of meaning and reality and emphasizes micro-level processes and emotion.

The Ashgate Research Companion to Popular Musicology

As Bauman states, neo-tribes for him are formed 'by the multitude of individual acts of self-identification'.11 While ... an individual moves between neotribes because of frustration with the unrealized promise of cultural affiliation, ...

The Ashgate Research Companion to Popular Musicology

The research presented in this volume is very recent, and the general approach is that of rethinking popular musicology: its purpose, its aims, and its methods. Contributors to the volume were asked to write something original and, at the same time, to provide an instructive example of a particular way of working and thinking. The essays have been written with a view to helping graduate students with research methodology and the application of relevant theoretical models. The team of contributors is an exceptionally strong one: it contains many of the pre-eminent academic figures involved in popular musicological research, and there is a spread of European, American, Asian, and Australasian scholars. The volume covers seven main themes: Film, Video and Multimedia; Technology and Studio Production; Gender and Sexuality; Identity and Ethnicity; Performance and Gesture; Reception and Scenes and The Music Industry and Globalization. The Ashgate Research Companion is designed to offer scholars and graduate students a comprehensive and authoritative state-of-the-art review of current research in a particular area. The companion's editor brings together a team of respected and experienced experts to write chapters on the key issues in their speciality, providing a comprehensive reference to the field.

Understanding Youth In Late Modernity

... as an analytical tool, is seen as flawed and lacking the ability to understand the complexity of youth culture in late modern life (Bennett 1999; Miles 2000; Muggleton 2000; Chaney 2004). In its place, notions such as 'neo-tribes', ...

Understanding Youth In Late Modernity

"Understanding Youth in Late Modernity is a highly readable book which lends itself bothas a solid introduction and a reference point to the historical developments and theoreticaldebates taking place within the discipline of youth studies. This book provides a highly accessible text for anybody interested in the subject of youth and its changing role in late modernity. I thoroughly recommend it." Journal of Contemporary European Studies This illuminating new book embeds our understanding of the youth question within a historical context. It shows how the ideas of past political action, in conjunction with the diverse paradigms of social science disciplines, have shaped modern conceptions of the youth question. This relationship between the political and the academic is then explored through a detailed examination of contemporary debates about youth, in areas such as; transitions, education, crime policy and criminology, consumption and youth culture. From this analysis the book is able to show how the youth question in late modernity is being shaped. This important text includes: A historical overview of the making of modern youth, identifying major changes that took place over three centuries Examples of how political and academic responses construct youth as a social problem An evaluation of the impact of social change in late modernity on our understanding of the youth question and the everyday lives of the young. The book concludes by suggesting that in contemporary understandings of the youth question significant differences exist between the political and the academic. Major challenges exist if this gap is to be addressed and a new public social science needs to emerge that reconstitutes debates about youth within a form of communicative democracy. Understanding Youth in Late Modernity is key reading for students and academics interested in the historical conception of the youth problem, its evolution throughout modernity and endeavours to find a solution.

Tribal Play

The obvious Western ethnocen- tricity of this argument aside, we must ask the question whether subcultural tribes are ... Five among them appear most consistently and pervasively in the (vaguely) subculture literature: scene, neo-tribe, ...

Tribal Play

Traceable as far back as the work of the path-breaking Chicago School of Sociology in the 1920s and 1930s, subculture and counterculture have long been conceptual staples of the discipline. Implemented originally to designate and describe smaller, often deviant or delinquent, groups within larger social communities, the terms gained pace in their use in mid-twentieth century criminological research, and especially with the development of Cultural Studies in the United Kingdom in the 1970s, where they became widely used to describe processes of social class-based opposition, resistance and protest. More recently, sociologists have moved beyond a strict conformity-resistance model in accounting for the behaviour of sub-communities that coalesce around particular values, behaviours, or preferences.Indeed, contemporary sociological research has raised the possibility that the term subculture in particular may have entirely outgrown its usefulness. While the term counterculture has also languished, there is no doubt that the sorts of social groups to which these terms have historically referred are more extensive and colourful than ever. Certainly this is the case in sport. Put simply, all societies are replete with their own versions of Tribal Play which encompass and represent wider social patterns, processes, and struggles.This volume is a collection of 16 readings on aspects of sub-community life in sport that showcases the breadth and depth of sport subcultural research by a group of international scholars representing varied theoretical and methodological orientations. Some of the sport communities examined include soccer hooligans, endurance athletes, disabled athletes, environmentally conscious surfers, and X-Games participants.This fourth volume in th

Brand New China

Not surprisingly , neo - tribes in China , such as the bobos , DINKs , and IFs , are now considered rather ... they are not as cool as their successors , the neo - neo - tribe ( xin xinrenlei ) —Asia's hottest market segment .

Brand New China

One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising and marketing culture of China. Wang's experiences in the disparate worlds of Beijing advertising agencies and the U.S. academy allow her to share a unique perspective on China during its accelerated reintegration into the global market system.

Chilling Out

Maffesoli (1996: 76) argues that 'neo-tribalism is characterized by fluidity, occasional gatherings and dispersal', suggesting that this could be applied to 'punk or retro fashions', i.e. subcultures. He states (1996: 98) that the tribe ...

Chilling Out

The author critically examines the assumptions underlying drug prohibition and explores the contradictions of drug prevention policies.

Football Culture

NEO-TRIBES AND SPACE This reference to the mobility of sociality indicates Maffesoli's recognition of the nomadic character of contemporary social life. It is not to suggest that people have become narcissistic or hyperindividualistic, ...

Football Culture

These essays provide a critical investigation of football cultures, examining local and national impacts of the game's new millennial order over five continents.

Consumer Tribes

Although these characteristics, in particular shared rituals and modes of symbolic expression, seem extremely similar to those which mark neo-tribes (Cova, 2002), there are fundamental differences. For instance, a 'subculture of ...

Consumer Tribes

Marketing and consumer research has traditionally conceptualized consumers as individuals- who exercise choice in the marketplace as individuals not as a class or a group. However an important new perspective is now emerging that rejects the individualistic view and focuses on the reality that human life is essentially social, and that who we are is an inherently social phenomenon. It is the tribus, the many little groups we belong to, that are fundamental to our experience of life. Tribal Marketing shows that it is not individual consumption of products that defines our lives but rather that this activity actually facilitates meaningful social relationships. The social ‘links’ (social relationships) are more important than the things (brands etc.) The aim of this book is therefore to offer a systematic overview of the area that has been defined as “cultures of consumption”- consumption microcultures, brand cultures, brand tribes, and brand communities. It is though these that students of marketing and marketing practitioners can begin to genuinely understand the real drivers of consumer behaviour. It will be essential to everyone who needs to understand the new paradigm in consumer research, brand management and communications management.

Peer to Peer Accommodation Networks

The functioning of neo-tribes relies heavily on personal transfer of information between individuals. This chapter explores the parallels between peer-to-peer accommodation networks and Indigenous Australian communities using ...

Peer to Peer Accommodation Networks

The first book to present a new conceptual framework which offers an initial explanation for the continuing and rapid success of such 'disruptive innovators’ and their effects on the international hospitality industry. It discusses all the hot topics in this area, with a specific focus on Airbnb, in the international context.

Event Audiences and Expectations

This adopted tribe may exist only for the duration of the event, or may extend into the other parts of social life. ... Furthermore, neo-tribes refer more to a 'certain ambience' or 'a state of mind' that is expressed through ...

Event Audiences and Expectations

Event Audiences and Expectations for the first time examines why people participate in festivals and events, the types of events which stimulate participation, and the fanatical antics of fans who become involved in these events. By doing so the book offers significant insight into how event managers can entice and manage participant expectations as well as manage audience involvement. The book is based on primary research using participant observation, as well as in-depth interviews with event participants, event managers and government officials involved in over 50 international events to gain new perspectives into audience behaviour and participatory events. Using numerous international case studies and examples, the book offers a comprehensive outline of the reasons why people participate in festivals and events, the social world that reinforces their behaviours, and strategies that can be used to ensure future successful participatory events. This thought-provoking and original volume will be valuable reading for students, researchers, events managers and tourism and community planners at all levels of government.

Interactionism

However , this concept is transformed via notions of lifestyles and neo - tribes that are contextualized within the framework of consumer culture . Neo - tribes , it is argued , are fluid entities that are in a constant state of flux .

Interactionism

This refreshing and authoritative book provides readers with a guide to the essential thinking, research and concepts in interactionism and explains why the interactionist influence has not been fully acknowledged in Britain.

Consuming Sport

In his earlier work Bauman (1990, 1992a, 1992b) considers the emergence of neo-tribes to refer to the loose, ̄uid and multiple groups individuals participate in, and move in and out of several times each day.

Consuming Sport

Consuming Sport offers a detailed consideration of how sport is experienced and engaged with in the everyday lives, social networks and consumer patterns of its followers. It examines the processes of becoming a sport fan, and the social and moral career that supporters follow as their involvement develops over a life-course. The book argues that while for many people sport matters, for many more, it does not. Though for some sport is significant in shaping their social and cultural identity, it is often consumed and experienced by others in quite mundane and everyday ways, through the media images that surround us, conversations overheard and in the clothing of people we pass by. As well as developing a new theory of sport fandom the book links this discussion to wider debates on audiences, fan cultures and consumer practices. The text argues that for far too long consideration of sport fans has focused on exceptional forms of support ignoring the myriad of ways in which sport can be experienced and consumed in everyday life.

Handbook on the Economics of Leisure

The idea of Maffesoli's which has most captured the imagination of marketing and consumer scholars, is that postmodern or neo-tribes are fluid and rather ephemeral. This is odd, because, from a marketing and economics point of view, ...

Handbook on the Economics of Leisure

This interdisciplinary Handbook combines both mainstream and heterodox economics to assess the nature, scope and importance of leisure activities. Surprisingly, the field of leisure economics is not, thus far, a particularly integrated or coherent one. In this Handbook a wide ranging body of international scholars get to grips with the core issues, taking in the traditional income/leisure choice model of textbook microeconomics and Becker's allocation of time model along the way. They expertly apply economics to some usually neglected topics, such as boredom and sleeping, work–life balance, dating, tourism, health and fitness, sport, video games, social networking, music festivals and sex. Contributions from further afield by Veblen, Sctivosky and Bourdieu also feature prominently. Applying a mix of both theoretical and empirical data, undergraduate students in modules on sport/leisure economics as well as sport/leisure management will find this important resource invaluable.

The Politics of Crowds

He argued that a new kind of collectivity had imposed itself on postmodern society, marking an era of tribes or neo-tribes, understood as affectively loaded micro-groups. In line with his reservations towards individualism, and contrary ...

The Politics of Crowds

This book analyses sociological discussions on crowds and masses since the late nineteenth century, covering France, Germany and the USA.

Consumer Culture

(1991: 12) Neo-tribes are said to be marked by their fluidity: they are locally condensed and dispersed, periodically assembled and scattered. They are momentary condensations in the flux of everyday consumer life and, in this sense, ...

Consumer Culture

Drawing on a wide range of studies, and using contemporary illustrations from the media and popular culture, the author examines the rise of consumer culture and the changing relations between the production and consumption of cultural goods. She argues that consumer culture has become increasingly stylized and now provides an important context for everyday creativity.

Beyond Subculture

Unlike CCCS subcultures which offered collective solutions to problems based on cohesive resistance mounted by their members, neo-tribes are much more temporarily constituted and fluid in composition. Membership of them is easily ...

Beyond Subculture

Presenting a new approach to the study of youth culture and popular music, Beyond Subculture re-examines the link between music and subcultures and asks the question; in an ageing world, can pop music still be an automatic metaphor for youth culture? Using case studies and first-hand interviews with consumer and producers including Noel Gallagher and Talvin Singh, Rupa Huq investigates a series of musically-centred global youth cultures including hip-hop, electronic dance music and bhangra. With ‘Generation X’ becoming an increasingly redundant term, this book will help students redefine their ideas of youth culture and will be an invaluable addition to their studies.