No Ordinary Disruption

Our intuition on how the world works could well be wrong.

No Ordinary Disruption

Our intuition on how the world works could well be wrong. We are surprised when new competitors burst on the scene, or businesses protected by large and deep moats find their defenses easily breached, or vast new markets are conjured from nothing. Trend lines resemble saw-tooth mountain ridges. The world not only feels different. The data tell us it is different. Based on years of research by the directors of the McKinsey Global Institute, No Ordinary Disruption: The Four Forces Breaking all the Trends is a timely and important analysis of how we need to reset our intuition as a result of four forces colliding and transforming the global economy: the rise of emerging markets, the accelerating impact of technology on the natural forces of market competition, an aging world population, and accelerating flows of trade, capital and people. Our intuitions formed during a uniquely benign period for the world economy--often termed the Great Moderation. Asset prices were rising, cost of capital was falling, labour and resources were abundant, and generation after generation was growing up more prosperous than their parents. But the Great Moderation has gone. The cost of capital may rise. The price of everything from grain to steel may become more volatile. The world’s labor force could shrink. Individuals, particularly those with low job skills, are at risk of growing up poorer than their parents. What sets No Ordinary Disruption apart is depth of analysis combined with lively writing informed by surprising, memorable insights that enable us to quickly grasp the disruptive forces at work. For evidence of the shift to emerging markets, consider the startling fact that, by 2025, a single regional city in China--Tianjin--will have a GDP equal to that of the Sweden, of that, in the decades ahead, half of the world’s economic growth will come from 440 cities including Kumasi in Ghana or Santa Carina in Brazil that most executives today would be hard-pressed to locate on a map. What we are now seeing is no ordinary disruption but the new facts of business life-- facts that require executives and leaders at all levels to reset their operating assumptions and management intuition.

No Ordinary Disruption

PRAISE. FOR. NO. ORDINARY. DISRUPTION. “The authors' clear assessments explain why bosses cannot afford to view [going green] merely as a costly fad. Startups have never been better placed to challenge incumbents across the world.

No Ordinary Disruption

Our intuition on how the world works could well be wrong. We are surprised when new competitors burst on the scene, or businesses protected by large and deep moats find their defenses easily breached, or vast new markets are conjured from nothing. Trend lines resemble saw-tooth mountain ridges. The world not only feels different. The data tell us it is different. Based on years of research by the directors of the McKinsey Global Institute, No Ordinary Disruption: The Four Forces Breaking all the Trends is a timely and important analysis of how we need to reset our intuition as a result of four forces colliding and transforming the global economy: the rise of emerging markets, the accelerating impact of technology on the natural forces of market competition, an aging world population, and accelerating flows of trade, capital and people. Our intuitions formed during a uniquely benign period for the world economy -- often termed the Great Moderation. Asset prices were rising, cost of capital was falling, labour and resources were abundant, and generation after generation was growing up more prosperous than their parents. But the Great Moderation has gone. The cost of capital may rise. The price of everything from grain to steel may become more volatile. The world's labor force could shrink. Individuals, particularly those with low job skills, are at risk of growing up poorer than their parents. What sets No Ordinary Disruption apart is depth of analysis combined with lively writing informed by surprising, memorable insights that enable us to quickly grasp the disruptive forces at work. For evidence of the shift to emerging markets, consider the startling fact that, by 2025, a single regional city in China -- Tianjin -- will have a GDP equal to that of the Sweden, of that, in the decades ahead, half of the world's economic growth will come from 440 cities including Kumasi in Ghana or Santa Carina in Brazil that most executives today would be hard-pressed to locate on a map. What we are now seeing is no ordinary disruption but the new facts of business life -- facts that require executives and leaders at all levels to reset their operating assumptions and management intuition.

Infinite Value

No Ordinary Disruption also describes twelve technologies that have massive potential for disruption in the coming decade (Table 1.1). All four forces identified in No Ordinary Disruption are significant for business marketing ...

Infinite Value

During the recessionary period of 2008-9, many organizations followed a business model that was ill-suited to long-term prosperity and strong profits, instead focusing on cost-cutting initiatives in order to survive. Post-recession, there is more optimism around investment, but changing from an entrenched cost-focused strategy can prove to be challenging. Infinite Value offers a value-based business model approach, which author Mark Davies argues is the most effective way forward for a business to thrive and grow in any economy. When a salesperson uses value-selling techniques to identify the needs of the customer, and can highlight how those needs are met by the product or service being sold, the customer becomes more invested in acquiring that offering, as well as more invested in the business itself. Although a value-based business strategy provides stronger competitive advantage and long-term profits for both the supplier and the customer, few organizations manage to work in this way for sustained periods. Infinite Value provides a seven-pillar model to help organizations understand and implement the concepts of value-based selling, including reviews of customer strategy, value propositions, strategic customers and value pricing.

Education Policy Digital Disruption and the Future of Work

This is reinforced in an extended discussion by O'Connor: There is no doubt that, when it comes to points of comparison, ... McKinsey & Company's 2015 text No Ordinary Disruption provides a frame for thinking about the challenges and ...

Education Policy  Digital Disruption and the Future of Work

This book examines the possibilities, practices and consequences of digital disruption and networked economies in education policy. As traditional notions of learning and labour are abstracted by networked technologies, young people are exposed to new forms of governance and intervention. Tracing key education policy shifts from the turn of the millennium to the present day, this book explores notions of value, aspiration, and equity in the context of the rise of the networked economies and the ‘end of work’. It argues that a policy focus on preparing young people for the future – a future that will be dominated by networked technologies – informs both what counts as ‘success', and reorganises young people’s orientation in the present in new commodified forms. In an era where the costs of higher education are rapidly increasing despite their relative decline in value, this book will resonate with scholars in youth and educational studies, as well as those with an interest in emerging forms of labour and work.

No Ordinary Disruption INTL INDIAN HC

Our intuition on how the world works could well be wrong.

No Ordinary Disruption  INTL INDIAN HC

Our intuition on how the world works could well be wrong. We are surprised when new competitors burst on the scene, or businesses protected by large and deep moats find their defenses easily breached, or vast new markets are conjured from nothing. Trend lines resemble saw-tooth mountain ridges. The world not only feels different. The data tell us it is different. Based on years of research by the directors of the McKinsey Global Institute, No Ordinary Disruption: The Four Forces Breaking all the Trends is a timely and important analysis of how we need to reset our intuition as a result of four forces colliding and transforming the global economy: the rise of emerging markets, the accelerating impact of technology on the natural forces of market competition, an aging world population, and accelerating flows of trade, capital and people. Our intuitions formed during a uniquely benign period for the world economy—often termed the Great Moderation. Asset prices were rising, cost of capital was falling, labour and resources were abundant, and generation after generation was growing up more prosperous than their parents. But the Great Moderation has gone. The cost of capital may rise. The price of everything from grain to steel may become more volatile. The world's labor force could shrink. Individuals, particularly those with low job skills, are at risk of growing up poorer than their parents. What sets No Ordinary Disruption apart is depth of analysis combined with lively writing informed by surprising, memorable insights that enable us to quickly grasp the disruptive forces at work. For evidence of the shift to emerging markets, consider the startling fact that, by 2025, a single regional city in China—Tianjin—will have a GDP equal to that of the Sweden, of that, in the decades ahead, half of the world's economic growth will come from 440 cities including Kumasi in Ghana or Santa Carina in Brazil that most executives today would be hard-pressed to locate on a map. What we are now seeing is no ordinary disruption but the new facts of business life— facts that require executives and leaders at all levels to reset their operating assumptions and management intuition.

The Jobs Crisis in India

R Dobbs, JManyika, and J Woetzel, No Ordinary Disruption: The Four Global Forces Breaking All the Trends (Public Affairs, 2015), reviewed by McKinsey Global Institute, available at https://www.mckinsey.com/mgi/no-ordinary-disruption.

The Jobs Crisis in India

If you’ve read about self-driving cars, blockchain, and the internet of things (IoT), registered for a massive open online course (MOOC), considered dealing in cryptocurrencies, or asked Alexa to play your favourite song, the chances are you are one of the select few Indians adjusting to the reality of a brave new world driven by technology and automation. But somewhere you will also acknowledge the growing disquiet in society, where there is job-deficient growth, rising farm distress, and youths from different communities agitating for job reservations in government or the public sector. Like elsewhere on the globe, in India, too, the worlds of those with skills to handle technology, and those without, are diverging. This book presents us with insights, explanations, and possible solutions to the aggravating jobs crisis in India. Raghavan Jagannathan comprehensively and skillfully explains the various micro and macro factors that impact the overall job scenario, including the rise of the ‘gig’ economy, the use of robots, new technologies and artificial intelligence (AI) that displace human labour on the shopfloor and in the services sector, and the economic uncertainties that lie ahead. Archaic labour laws designed to protect employees from exploitative employers are not helping matters at a time when capital is cheaper than ever. The world of long-term and predictable jobs and careers is shrinking. The only people who will benefit in this scenario are those who are willing to constantly upskill, relearn, and relocate to improve their job and income prospects. The world is getting older demographically, and older people always find the speed of change difficult to cope with; India, with its younger population, can do better, but government and business have not got their act together yet.

The Ideas Industry

202 The Ideas Industry Christensen was not shy about trying to apply his theory to a vast array of policy arenas. ... As the McKinsey consultants who wrote No Ordinary Disruption explain, “the trend break era is imposing uncertainties ...

The Ideas Industry

The public intellectual, as a person and ideal, has a long and storied history. Writing in venues like the New Republic and Commentary, such intellectuals were always expected to opine on a broad array of topics, from foreign policy to literature to economics. Yet in recent years a new kind of thinker has supplanted that archetype: the thought leader. Equipped with one big idea, thought leaders focus their energies on TED talks rather than highbrow periodicals. How did this shift happen? In The Ideas Industry, Daniel W. Drezner points to the roles of political polarization, heightened inequality, and eroding trust in authority as ushering in the change. In contrast to public intellectuals, thought leaders gain fame as single-idea merchants. Their ideas are often laudable and highly ambitious: ending global poverty by 2025, for example. But instead of a class composed of university professors and freelance intellectuals debating in highbrow magazines, thought leaders often work through institutions that are closed to the public. They are more immune to criticism--and in this century, the criticism of public intellectuals also counts for less. Three equally important factors that have reshaped the world of ideas have been waning trust in expertise, increasing political polarization and plutocracy. The erosion of trust has lowered the barriers to entry in the marketplace of ideas. Thought leaders don't need doctorates or fellowships to advance their arguments. Polarization is hardly a new phenomenon in the world of ideas, but in contrast to their predecessors, today's intellectuals are more likely to enjoy the support of ideologically friendly private funders and be housed in ideologically-driven think tanks. Increasing inequality as a key driver of this shift: more than ever before, contemporary plutocrats fund intellectuals and idea factories that generate arguments that align with their own. But, while there are certainly some downsides to the contemporary ideas industry, Drezner argues that it is very good at broadcasting ideas widely and reaching large audiences of people hungry for new thinking. Both fair-minded and trenchant, The Ideas Industry will reshape our understanding of contemporary public intellectual life in America and the West.

We Count We Matter

13 Dobbs, R., Manyika, J., & Woetzel, J. (2015) No Ordinary Disruption. New York: McKinsey, p. 18. 14 The Retreat of the Global Company, The Economist, 28th January 2017, Print edition. 15 Giddens, A. (1989) Sociology.

We Count  We Matter

This book examines the meaning of Brexit, the election of Trump and the rising tide of populist revolt on the right amidst the collapse of the left. Exploring the reaction against the establishment or ‘the system’, the author contends that we are witnessing a new divide between those who wish to see an interconnected world and those who seek distance: as transport and technology shrink the world, we witness a backlash that favours protectionism and opposes immigration. Distance is the new frontier: for some, remote players are rejected in favour of identities closer to home. This divide plays out in relation to the notion of ‘face’, as individuals react to ‘faceless’ organisations and processes such as globalisation and automation, responding to a sense of alienation on social media and developing a conception of themselves as networked individuals. Thus, we move towards a type of society characterised not by honour and dishonour, or right and wrong, but by voice and choice. A fascinating and very accessible analysis of the divisions and transformations that have come to dominate the contemporary landscape, this book will appeal to political leaders and social scientists with interests in globalisation, social movements and social theory.

Adaptation under Fire

Dobbs , Manyika , and Woetzel , No Ordinary Disruption , 43 ; Darrell Etherington , " Pokémon Go Estimated at over 75M Downloads Worldwide , ” TechCrunch , July 25 , 2016 . 15. By 2020 , 5.4 billion people will have a cell phone ...

Adaptation under Fire

A critical look into how and why the U.S. military needs to become more adaptable. Every military must prepare for future wars despite not really knowing the shape such wars will ultimately take. As former U.S. Secretary of Defense Robert Gates once noted: "We have a perfect record in predicting the next war. We have never once gotten it right." In the face of such great uncertainty, militaries must be able to adapt rapidly in order to win. Adaptation under Fire identifies the characteristics that make militaries more adaptable, illustrated through historical examples and the recent wars in Iraq and Afghanistan. Authors David Barno and Nora Bensahel argue that militaries facing unknown future conflicts must nevertheless make choices about the type of doctrine that their units will use, the weapons and equipment they will purchase, and the kind of leaders they will select and develop to guide the force to victory. Yet after a war begins, many of these choices will prove flawed in the unpredictable crucible of the battlefield. For a U.S. military facing diverse global threats, its ability to adapt quickly and effectively to those unforeseen circumstances may spell the difference between victory and defeat. Barno and Bensahel start by providing a framework for understanding adaptation and include historical cases of success and failure. Next, they examine U.S. military adaptation during the nation's recent wars, and explain why certain forms of adaptation have proven problematic. In the final section, Barno and Bensahel conclude that the U.S. military must become much more adaptable in order to address the fast-changing security challenges of the future, and they offer recommendations on how to do so before it is too late.

The Philosophy of Disruption

12The typical language used in such statements: These statements are not guarantees of future performance and undue ... Years of research by the McKinsey Global Institute resulted in the publication No Ordinary Disruption: The Four ...

The Philosophy of Disruption

The Philosophy of Disruption provides a structural understanding of how disruption differs from regular change, presenting methods for conceptualizing beneficial responses into products, services, or experiences.

The Only Game in Town

CHAPTER 26: A WORLD OF GREATER DIVERGENCE (III): NON-ECONOMIC, NON-POLICY HEADWINDS 1. ... Richard Dobbs, James Manyika, and Jonathan Woetzel, No Ordinary Disruption: The Four Global Forces Breaking All the Trends (New York: ...

The Only Game in Town

An incisive analysis of the state of the global economy and what the future holds. Surrounded by sluggish growth, high rates of unemployment, rising inequality, growing financial instability and increased social tensions, pessimism about our future abounds. Dr. Mohamed A. El-Erian, one of the world's most influential economic thinkers, explains lucidly the realities of the economic choices that we will soon face. The path that the global economy and markets are on is ending. But what comes thereafter is far from predestined. It critically depends on choices that we make as households and companies, and decisions that our political representatives take. The Only Game in Town details how the world is increasingly being shaken, both from above and from below. It illuminates the growing internal contradictions, the constraints that are undermining growth and prosperity, and the radical overhaul in thinking that is required. In the aftermath of the financial crisis, central banks were handed responsibility for the fate of the global economy. Lifting the veil on the inner workings of these powerful and innovative institutions, El-Erian explains why they cannot save us this time around. Laying out a road map for growth, The Only Game in Town shows how and why collaboration between central bankers, policymakers and business leaders is essential. Drawing on insights from behavioral science, economics and finance, this book provides the tools needed to understand the uncertainties that lie ahead and return us to a path of prosperity. Thought provoking and insightful, this book is required reading for investors, policymakers, and anyone interested in the future.

Thrive

However, economists are increasingly of the view that this is 'no ordinary disruption'.6 While some projections of the ... even in the high-skill professional and service sectors has stalled:8 the replacement may not happen this time.

Thrive

Thrive explores the purpose of education in a transforming world and how young people can thrive in this unpredictable environment.

The BRICS and Collective Financial Statecraft

Michael Ringel et al., The Most Innovative Companies 2016: Getting Past “Not Invented Here,” BCG, January 2017, https://www.bcgperspectives.com/most-innovative-companies-2016/. 92. Dobbs et al., No Ordinary Disruption, 11, 14, 50, 54.

The BRICS and Collective Financial Statecraft

In the early 21st century, five rising powers (Brazil, Russia, India, China, and South Africa) formed an exclusive international club, the BRICS. Although not extreme revisionists, the BRICS recognize an ongoing global power shift and contest the West's pretensions to permanent stewardship of the existing economic order. Together they exercise collective financial and monetary statecraft to achieve larger foreign policy goals. The BRICS share common resentments-of U.S. dominance of the global financial system, of playing junior roles in economic governance, and of serving as frequent targets of financial sanctions. They also share common objectives, such as obtaining greater financial autonomy and influence within the Bretton Woods institutions. Their financial statecraft ranges from pressure for the internal reform of international organizations and markets to operating outside the system through the creation of both new multilateral institutions and opportunity structures in international financial markets. To the surprise of many observers, the joint actions of the BRICS have been largely successful. The BRICS' future depends not only on their bargaining power and ability to successfully adjust to market shifts, but also on their ability to overcome domestic impediments to sustainable economic growth, which is the ultimate basis for their international influence.

The Passionate Bureaucrat

one of these disruptions, on its own, is a surprise. ... This is no ordinary disruption'.11 (i) Unlocking the creativity and collaborative spirit needed to solve complex problems This has been a key message of this book.

The Passionate Bureaucrat


Leadership for Sustainability

No Ordinary Disruption: The Four Global Forces Breaking All the Trends (New York: PublicAffairs, 2015). 22. Kishore Mahbubani, The Great Convergence: Asia, the West, and the Logic of One World (New York: PublicAffairs, 2013). 23.

Leadership for Sustainability

Solving today’s environmental and sustainability challenges requires more than expertise and technology. Effective solutions will require that we engage with other people, wrestle with difficult questions, and learn how to adapt and make confident decisions despite uncertainty. We need new approaches to leadership that empower professionals at all levels to tackle wicked problems and work towards sustainability. Leadership for Sustainability gives readers perspective and skills for promoting creative and collaborative solutions. Blending systems thinking approaches with leadership techniques, it offers dozens of strategies and specific practices that build on the foundation of three main skills: connecting, collaborating, and adapting. Inspiring case studies show how the book’s strategies and principles can be applied to diverse situations: Coordinating the activities of widely dispersed individuals and groups who may not even know they are connected, illustrated by the work of urban planners, local businesses, citizens, and other stakeholders advancing ambitious climate action goals via a Community Energy Plan in Arlington County, Virginia Collaborating with diverse stakeholders to span boundaries despite their differences of opinion, expertise, and culture, as illustrated by the bold actions of a social entrepreneur who transformed the global food service industry with the “plant-forward” movement Adapting to continuous change and confounding uncertainty, as a small nonprofit organization mobilizes partners to tackle poverty, water scarcity, sanitation, and climate change in rural India Readers will come away with a holistic understanding of how to lead from where they are by applying leadership principles and practices to a wide range of wicked situations. While the challenges we face are daunting, the authors argue that these situations present opportunities for creating a more just, healthy, and prosperous world.

Robot Rules

130See the Kyoto Protocol to the United Nations Framework Convention on Climate Change, 1997. 131See the Paris Climate Agreement, 2016. 132 Richard dobbs, James Manyika, and Jonathan woetzel, “No ordinary disruption ...

Robot Rules

This book explains why AI is unique, what legal and ethical problems it could cause, and how we can address them. It argues that AI is unlike any other previous technology, owing to its ability to take decisions independently and unpredictably. This gives rise to three issues: responsibility--who is liable if AI causes harm; rights--the disputed moral and pragmatic grounds for granting AI legal personality; and the ethics surrounding the decision-making of AI. The book suggests that in order to address these questions we need to develop new institutions and regulations on a cross-industry and international level. Incorporating clear explanations of complex topics, Robot Rules will appeal to a multi-disciplinary audience, from those with an interest in law, politics and philosophy, to computer programming, engineering and neuroscience.

The Ways to New

He was the first writer in the business world, after TBWA, to use the noun “disruption” and not only the ... on the major disruptive trends in health, energy, and education called Exhibits 173 No Ordinary Disruption (Gildan Media, LLC).

The Ways to New

Break free and lead the market with the roadmap to Disruption The Ways to New gives you a blueprint for innovation, helping you dig your organization out of the quicksand and get on the fast track to growth. Author Jean-Marie Dru is the originator the Disruption methodology, which he shares here; he is also an international authority on breaking the mold and leading the market, and this book is his guide to making it happen. Too many companies are too slow with innovation. They lag behind, creating at a snail's pace, and thus miss out on any kind of organic growth. They approach new ideas too conservatively, and focus innovation on products only—when there is a whole world out there waiting to be disrupted. This book shows you how to steer your organization toward continued innovation, creation, growth, and success, with 15 proven paths to disruption. Each is illustrated with case studies from companies like L'oreal, Procter & Gamble, and Salesforce.com, to show you the glaring differences between disruption and stagnation. We like to think that we live in a world where innovation happens at a staggering pace. The reality is that we don't, but that leaves an opening that your organization can fill if you're willing to break from the herd. This book shows you how start turning in a new direction, toward sustained, forward-thinking growth. Foster organic growth within your organization Become more proactive about innovation Understand the famous "Disruption" methodology Learn the specific, proven paths to disruption Everyone loves to cite Apple, Google, and Amazon as proof of high-speed innovation. But companies like this represent only 20% of companies worldwide—the other 80% are still floundering and failing to move forward. The Ways to New gives you a roadmap to innovation, and the tools to make it work.

Savannah Protocols

Richard Dobbs, James Manyika, and Jonathan Woetzel, No Ordinary Disruption: The Four Global Forces Breaking All the Trends (New York: Public Affairs, 2015). 5. Stefan Heck, and Matt Rogers, Resource Revolution: How to Capture the ...

Savannah Protocols

The Savannah Protocols offers a helicopter view of the investment opportunities available across sub-Saharan Africa. The risks and potential obstacles are clearly articulated, and the business strategies suitable for sub-Saharan Africa frontier markets are explored through the use of metaphors that are grounded in the context of the subregion. "What a wonderful book. Imaginative. Practical. Inspirational. Important for anyone involved with business leadership, not just in Africa. It takes us right into the heart of so many key leadership and management issues in these challenging times." —Professor Gareth Morgan, author of Images of Organizations

Reflections on Architecture Society and Politics

41 This position is one Woetzel expands upon in the book No Ordinary Disruption, in which his view on the influence of technologies on our cities, social fabric and economic activity is wider-reaching. See Dobbs, Manyika and Woetzel, ...

Reflections on Architecture  Society and Politics

Reflections on Architecture, Society and Politics brings together a series of thirteen interview-articles by Graham Cairns in collaboration with some of the most prominent polemic thinkers and critical practitioners from the fields of architecture and the social sciences, including Noam Chomsky, Peggy Deamer, Robert A.M. Stern, Daniel Libeskind and Kenneth Frampton. Each chapter explores the relationship between architecture and socio-political issues through discussion of architectural theories and projects, citing specific issues and themes that have led to, and will shape, the various aspects of the current and future built environment. Ranging from Chomsky’s examination of the US–Mexico border as the architecture of oppression to Robert A.M. Stern’s defence of projects for the Disney corporation and George W. Bush, this book places politics at the center of issues within contemporary architecture.

WTF

In No Ordinary Disruption, McKinsey's Richard Dobbs, James Manyika, and Jonathan Woetzel point out quite correctly that technology is only one of four major disruptive forces shaping the world to come. Demographics (in particular ...

WTF

WTF? can be an expression of amazement or an expression of dismay. In today’s economy, we have far too much dismay along with our amazement, and technology bears some of the blame. In this combination of memoir, business strategy guide, and call to action, Tim O'Reilly, Silicon Valley’s leading intellectual and the founder of O’Reilly Media, explores the upside and the potential downsides of today's WTF? technologies. What is the future when an increasing number of jobs can be performed by intelligent machines instead of people, or done only by people in partnership with those machines? What happens to our consumer based societies—to workers and to the companies that depend on their purchasing power? Is income inequality and unemployment an inevitable consequence of technological advancement, or are there paths to a better future? What will happen to business when technology-enabled networks and marketplaces are better at deploying talent than traditional companies? How should companies organize themselves to take advantage of these new tools? What’s the future of education when on-demand learning outperforms traditional institutions? How can individuals continue to adapt and retrain? Will the fundamental social safety nets of the developed world survive the transition, and if not, what will replace them? O'Reilly is "the man who can really can make a whole industry happen," according to Eric Schmidt, Executive Chairman of Alphabet (Google.) His genius over the past four decades has been to identify and to help shape our response to emerging technologies with world shaking potential—the World Wide Web, Open Source Software, Web 2.0, Open Government data, the Maker Movement, Big Data, and now AI. O’Reilly shares the techniques he's used at O’Reilly Media to make sense of and predict past innovation waves and applies those same techniques to provide a framework for thinking about how today’s world-spanning platforms and networks, on-demand services, and artificial intelligence are changing the nature of business, education, government, financial markets, and the economy as a whole. He provides tools for understanding how all the parts of modern digital businesses work together to create marketplace advantage and customer value, and why ultimately, they cannot succeed unless their ecosystem succeeds along with them. The core of the book's call to action is an exhortation to businesses to DO MORE with technology rather than just using it to cut costs and enrich their shareholders. Robots are going to take our jobs, they say. O'Reilly replies, “Only if that’s what we ask them to do! Technology is the solution to human problems, and we won’t run out of work till we run out of problems." Entrepreneurs need to set their sights on how they can use big data, sensors, and AI to create amazing human experiences and the economy of the future, making us all richer in the same way the tools of the first industrial revolution did. Yes, technology can eliminate labor and make things cheaper, but at its best, we use it to do things that were previously unimaginable! What is our poverty of imagination? What are the entrepreneurial leaps that will allow us to use the technology of today to build a better future, not just a more efficient one? Whether technology brings the WTF? of wonder or the WTF? of dismay isn't inevitable. It's up to us!