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Social Media Marketing for Digital Photographers

Author: Lawrence Chan
Publisher: John Wiley & Sons
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Format Type: PDF
Size: 11,64 MB
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Teaching photographers how to use social media to grow their businesses With the rapid rise of both digital photography and social media, amateur photographers can now turn what was once a hobby into a thriving business. Social media sites such as Twitter, Facebook, LinkedIn, and Flickr offer loads of exciting marketing opportunities. This practical guide from a well-respected professional photographer shows you how to take advantage of social media to grow a profitable photography business. If you've been wondering which social media sites to use, how to use them, how often to use them, and more, this book is for you. Guides you through how to market your photography business on Twitter, Facebook, LinkedIn, Flickr, and other social media sites Shows you how to translate your use of social media into increased profits Helps you answer such questions as "Which sites should I use?" and "How do I get started?" Provides invaluable testimonials from top photographers discussing their social media business success stories Guides you through inspiring brand evangelists through social media Teaches important survival tips for your social media program In addition to the powerful strategies, interviews were conducted with thought leaders in the photo industry -- Kenny Kim, Zach and Jody Gray, Jerry Ghionis, Becker, Jasmine Star, Catherine Hall, and Grace Ormonde -- to provide you with all-star tips and tricks. Whether you're just starting a professional photography business or are a seasoned pro looking for good advice on using social media to promote yourself, Social Media Marketing for Digital Photographers is the book you need.


The Digital Photographer s Guide to Natural Light Family Portraits

Author: Jennifer George
Publisher: Amherst Media
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Format Type: PDF, Docs
Size: 24,83 MB
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Detailing all the skills photographers need to successfully create natural-light family portraits, this handbook covers all aspects of the process, from attracting clients and planning the session to posing small families or large groups. Techniques for working outdoors, at the familyÕs home, or in a natural-light studio setting are included along with detailed information on post-production, album design, and marketing techniques for attracting clients. Advanced amateur and professional photographers will learn how to create a picture-perfect rendering by manipulating ever-changing and difficult-to-predict outdoor lighting and cultivating a cohesive look through harmonious poses, expressions, and clothing. This unique handbook is essential for family photographers looking to engage the family and bring out their subjectsÕ interpersonal relationships and individual personalities.


Wonderpedia NeoPopRealism Archive 2011

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Publisher: NeoPopRealism PRESS
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Format Type: PDF, ePub, Mobi
Size: 30,43 MB
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Wonderpedia offers the books reviews, while NeoPopRealism Journal publishes news, views and other information additionally to the books reviews. These publications were founded by Nadia RUSS in 2007 and 2008, in new York City.


Copyright Workflow for Photographers

Author: Christopher S. Reed
Publisher: Peachpit Press
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Format Type: PDF, Mobi
Size: 21,68 MB
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Copyright Workflow for Photographers: Protecting, Managing & Sharing Digital Images will help photographers build best practices for copyright registration and management into their existing image processing workflows using the popular Adobe® Creative Cloud™ software suite. Part legal manual, part software manual, the book will go beyond existing offerings in the “copyright for photographers” space by providing step-by-step guidance on protecting, managing, and enforcing intellectual property rights in their images using specific software tools. Written by a photographer, who is also serves a senior policy advisor at the U.S. Copyright Office, there is no other resource better equipped to help photographers through this essential, yet hard-to-tackle, topic! The book’s workflow approach capitalizes on widespread interest in the photography community in copyright protection and enforcement, enhancing digital workflows, and popular workflow software such as Lightroom®, Photoshop®, and Acrobat®. This book is focused on U.S. copyright laws and requirements. Readers outside the U.S. may find it useful if they intend to register their images in the United States, or post images to websites based in the United States.


Camera Craft Learning the Technical Art of Digital Photography

Author: Andy Batt
Publisher: CRC Press
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Format Type: PDF, Kindle
Size: 23,54 MB
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#2 on Photo.net's list of Best Photography Books of 2014! To create successful imagery, you need to balance technical know-how and aesthetic vision. In Camera & Craft, we deconstruct photographic principles in new ways to help you think through your process. Together with nine guest photographers, we explore photographic practice and follow up with inventive exercises and demonstrations that challenge you to engage with your tools—all with the goal of helping you work more creatively. Along the way are conversations with our guest photographers that address each topic, from how the professionals work with clients and models to what they think about as they look through the viewfinder. Here’s what you’ll find inside: Advice and insights from professionals working in a variety of fields, from photojournalism and portraiture to fine-art, landscape and commercial photography Technical explanations about how photographic tools work—so you can connect knowledge to your practice and work more instinctively and creatively Key steps for improving digital workflow Innovative exercises at the end of each chapter as well as on our companion website that encourage you to experiment with and understand the photographic process—from learning how far you can push your camera’s sensor to exploring the effects of neutral vs. creative color Interviews with technical and creative experts about developing skills and making images that matter This book is part of The Digital Imaging Masters Series, which features cutting-edge information from the most sought-after and qualified professionals and instructors in the photography field. Based on the progressive curriculum of the Master of Professional Studies in Digital Photography (MPS DP) program created by Katrin Eismann at the School of Visual Arts (SVA) in New York City, these books are the next best thing to being in the classroom with the Digital Photography Masters themselves.


Children s Portrait Photography Handbook

Author: Bill Hurter
Publisher: Amherst Media
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Format Type: PDF, ePub, Docs
Size: 11,63 MB
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Bill Hurter provides a comprehensive look at the skills that are required to succeed in this challenging industry. Beginning with equipment selection, he shows readers how to select the right equipment for photographing fast-moving kids and equipment that will stand up to some heavy-duty use. Hurter also provides tips for posing and lighting. Packed with incredible images and practical techniques from the world's best children's portrait photographers, Children's Portrait Photography Handbook will inform and inspire.


Make Money with your Digital Photography

Author: Erin Manning
Publisher: John Wiley & Sons
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Format Type: PDF, Mobi
Size: 22,32 MB
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Learn to find the opportunities and make money with your digitalcamera Most digital photo buffs have thought about turning their hobbyinto a side business, but building a successful business takes morethan passion and photographic skill. Erin Manning knows how, andshe shares her expertise in this nuts-and-bolts guide. Manning, host of the DIY Network’s The WholePicture, shows you how to identify and act on opportunities,make a business plan, and manage your business from day to day.Make Money with Your Digital Photography is also full oftips to help you improve your product. Shows how to find opportunities to get paid for yourphotography and how to follow up on them Helps photographers identify and prepare for pitfalls andproblems they may confront Packed with advice from the author's own experience in startingand building her own photography business Explores popular genres, including wedding photography,shooting children's sports, and taking family portraits Includes tips and tricks for improving your photos Written by a successful photographer and host of DIYNetwork’s The Whole Picture If you've considered turning your digital photography hobby intoa money-making venture, Make Money with Your DigitalPhotography shows you how to get there.


Legal Photography

Author: Stan Sholik
Publisher: Amherst Media
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Format Type: PDF, Docs
Size: 20,54 MB
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While the number of assignments available in many photographic specialties is decreasing, there are still relatively untapped growth areas for still photographers and videographers. One of these specialty fields is legal photography. Legal photography involves working closely with lawyers in law firms to provide photographic or video documentation relevant to their civil, not criminal, cases. It can involve a range of other photographic specialties from macro photography to architectural photography. No matter what is involved in a legal photography assignment, it is generally interesting and presents a new, unique set of problems to solve. Legal photography is far more technical than creative, but it is also in demand and is financially rewarding. Civil cases brought to arbitration or jury trial range from simple to complex. Common to all cases is the need to present evidence in a fair and accurate manner. In this book, readers will learn how to take responsibility for ensuring that the images captured and delivered for presentation are a “fair and accurate representation” of the observed scene. That responsibility begins with the choice and use of the proper equipment (e.g., camera type, sensor size, capture mode, the correct focal-length lens for the job), through the techniques used during image capture (exposure, lighting, camera angle, camera-to-subject distance, white balance, etc.), to the processing of the captures for output. Sholik also points out that documentation is required for each step to ensure all parties that the representation is indeed fair and accurate—and the details of how this can be accomplished are outlined in this book as well. Also covered is information about how to proceed should you be asked to give testimony as to the accuracy of your work and information about the requirements to be deemed an “expert witness.” For most photographers, doing assignments in the field of legal photography is the easy part. Getting the assignments can be more of a challenge, so the process of marketing yourself as a legal photographer is covered.


The Best of Senior Portrait Photography

Author: Bill Hurter
Publisher: Amherst Media
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Format Type: PDF, ePub, Docs
Size: 27,77 MB
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From yearbook advertisements, postcard mailings, and promotions to website development and digital graduation announcements, every corner of the teen and senior portrait market is covered in this book of advice. Featuring the artistry of top senior portrait experts, this book showcases the blending of posing techniques with creative compositional and design methods in order to capture each subject’s full personality. Advice on posing, communication and expression during sessions, studio lighting, outdoor lighting, working with different client personalities, pricing, and proofing is provided.


Secrets of Social Media Marketing

Author: Paul Gillin
Publisher: Linden Publishing
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Format Type: PDF
Size: 10,38 MB
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""Secrets of Social Media Marketing"" is a handbook for marketers and business owners to use in deciding how to employ the new social media for online marketing. Social media has quickly moved from the periphery of marketing into the forefront, but this is a new and quickly-evolving field and there are few established formulas for success. Building on the lessons set out in Gillin's acclaimed and oft-reviewed ""The New Influencers: A Marketer's Guide to the New Social Media,"" this book provides practical advice on strategy, tools, and tactics. It is a hands-on manual that will educate marketers on how to extend their brands, generate leads, and engage customer communities using online tools.