User research is global – yet despite its pervasiveness, practitioners are not all well equipped to work globally. What may have worked in Nigeria may not be accepted in Russia, may be done differently in Brazil, may partly work in China, and may completely fail in Kuwait. And what often goes less noticed, but can be equally vexing are technical, logistical and planning issues such as hiring qualified translators, payment procedures, travel issues, setting up facilities and finding test participants. The Handbook of Global User Research is the first book to focus on global user research. The book collects insight from UX professionals from nine countries and, following a typical project timeline, presents practical insights into the preparation, fieldwork, analysis and reporting, and overall project management for global user research projects. Any user experience professional that works on global projects -- including those new to the field, UX veterans who need information on this expanding aspect of user research, and students -- will need this book to do their job effectively. *Presents the definitive collection of hard won lessons from user research professionals around the world *Includes real-world examples of global user research challenges and provides approaches to these issues *Contains anecdotes and hard-won from the field that illustrate actionable tactics for practitioners
"This book compiles authoritative research from scholars worldwide, covering the issues surrounding the influx of information technology to the office environment, from choice and effective use of technologies to necessary participants in the virtual workplace"--Provided by publisher.
Release on 2010-07-31 | by Eastin, Matthew S.,Daugherty, Terry,Burns, Neal M.
User Generated Content Consumption
Author: Eastin, Matthew S.,Daugherty, Terry,Burns, Neal M.
Pubpsher: IGI Global
Category: Business & Economics
"This book bridges the gap between professional and academic perceptions of advertising in new media environments, defining the evolution of consumerism within the context of media change and establishing the practical issues related to consumer power shifts from supplier to user"--Provided by publisher.
This timely handbook brings academic excellence to internationaladvertising research in the form of 28 contributions from over 40leading scholars. The handbook’s comprehensive treatmenthighlights existing knowledge, reports major findings across thesubject, and recommends directions and agendas for futureresearch. Fills the existing gap between the rapid growth in scholarlyresearch on international advertising and the pressing need formore high-quality research in the area Covers 28 major areas in international advertising research,with contributions from more than 40 international advertisingscholars based in over 10 countries or territories Comprehensive treatment includes the history of internationaladvertising, audiences and media, strategy and execution, contenteffects, regulation, ethics, and advertising education Highlights existing knowledge in international advertising,reports major findings on a broad range of topics, and offersexpert recommendations on directions for future research Contributors represent the most highly respected academicsamong international advertising researchers
Release on 2011-11 | by Whitney Quesenbery,Daniel Szuc
Design and Research in a Connected World
Author: Whitney Quesenbery,Daniel Szuc
Protocols exist in the field of user experience, but in light of the challenges faced by globalization, you must now incorporate new methodologies and best practices to analyze, test, design, and evaluate products that take into account a multinational user base. Current UX books and resources don't focus on the unique challenges of creating usable, well-designed products and services in light of varying cultures, technology, and breadth of audience. Challenges you may face on a daily level include: Policies, practices and behavior in multinational organizations; Cross-cultural distributed team issues; Multi-national corporations working across national boundaries and across cultures (both national and corporate); Global standards and national regulations; Accessibility for a global audience, including disabilities; and much more. With Global UX, industry leaders Whitney Quesenbery and Daniel Szuc resolve this issue by offering real world examples of successful UX practice, organized by the authors around specific project objectives, as examples of different ways of working globally. Throughout the book, they provide best practices and lessons learned to help answer common questions and avoid common problems in a multitude of situations. The chapters introduce themes and frameworks of challenges, and then provide related case studies that present how experts solved that problem. This book provides a valuable resource for anyone looking to incorporate new globalized methodologies. *Covers practical user experience best practices for the global environment *Features numerous, global, real-world examples, based on interviews with over 60 UX managers and practitioners from around the world *Contains case studies and vignettes from user research and design projects for multinational companies and small start-ups
Release on 2004-01-01 | by Michael E. Whitman,Amy B. Woszczynski
Author: Michael E. Whitman,Amy B. Woszczynski
Pubpsher: IGI Global
With the quantity and quality of available works in Information Systems (IS) research, it would seem advantageous to possess a concise list of exemplary works on IS research, in order to enable instructors of IS research courses to better prepare students to publish in IS venues. To that end, The Handbook of Information Systems Research provides a collection of works on a variety of topics related to IS research. This book provides a fresh perspective on issues related to IS research by providing chapters from world-renowned leaders in IS research along with chapters from relative newcomers who bring some interesting and often new perspectives to IS research. This book should serve as an excellent text for a graduate course on IS research methods.
The Handbook of Language and Globalization brings together important new studies of language and discourse in the global era, consolidating a vibrant new field of sociolinguistic research. The first volume to assemble leading scholarship in this rapidly developing field Features new contributions from 36 internationally-known scholars, bringing together key research in the field and establishing a benchmark for future research Comprehensive coverage is divided into four sections: global multilingualism, world languages and language systems; global discourse in key domains and genres; language, values and markets under globalization; and language, distance and identities Covers an impressive breadth of topics including tourism, language teaching, social networking, terrorism, and religion, among many others Winner of the British Association for Applied Linguistics book prize 2011
Innovation and novel leadership strategies have aided the successful growth of the fashion industry around the globe. However, as the dynamics of the industry are constantly changing, a deficit can emerge in the overall comprehension of industry strategies and practices. The Handbook of Research on Global Fashion Management and Merchandising explores the various facets of effective management procedures within the fashion industry. Featuring research on entrepreneurship, operations management, marketing, business modeling, and fashion technology, this publication is an extensive reference source for practitioners, academics, researchers, and students interested in the dynamics of the fashion industry.
The Handbook of Global Climate and Environment Policy presents an authoritative and comprehensive overview of global policy on climate and the environment. It combines the strengths of an interdisciplinary team of experts from around the world to explore current debates and the latest thinking in the search for global environmental solutions. Explores the environmental challenges we currently face, and the concepts and approaches to solving these Questions the role of global actors, institutions and processes, and considers the links between global climate and environment policy, and that of the global economy Highlights the connections between social science research and global policy Brings together authoritative coverage of recent research by internationally-renowned experts from around the world, including from North America, Europe, and Asia Provides an essential resource guide for students and researchers from across a wide range of related disciplines – from politics and international relations, to environmental sciences and sociology – and for global policy practitioners
Release on 2010-07-31 | by Silva, Arlindo,Simoes, Ricardo
Technological and Organizational Perspectives
Author: Silva, Arlindo,Simoes, Ricardo
Pubpsher: IGI Global
"This book provides a detailed view on the current issues, trends, challenges, and future perspectives on product design and development, an area of growing interest and increasingly recognized importance for industrial competitiveness and economic growth"--Provided by publisher.