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Visual Intelligence

Author: Ann Marie Barry
Publisher: SUNY Press
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Cuts across perceptual psychology, art, television, film, literature, advertising, and political communication to give the reader critical insight into the holistic logic and emotional power of the images that dominate our lives.


Visual Communication Theory and Research

Author: S. Fahmy
Publisher: Springer
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In today's multimedia environment, visuals are essential and expected parts of storytelling. However, the visual communication research field is fragmented into several sub-areas, making study difficult. Fahmy, Bock, and Wanta note trends and discuss the challenges of conducting analysis of images across print, broadcast, and online media.


Handbook of Visual Communication

Author: Kenneth L. Smith
Publisher: Routledge
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This Handbook of Visual Communication explores the key theoretical areas in visual communication, and presents the research methods utilized in exploring how people see and how visual communication occurs. With chapters contributed by many of the best-known and respected scholars in visual communication, this volume brings together significant and influential work in the visual communication discipline. The theory chapters included here define the twelve major theories in visual communication scholarship: aesthetics, perception, representation, visual rhetoric, cognition, semiotics, reception theory, narrative, media aesthetics, ethics, visual literacy, and cultural studies. Each of these theory chapters is followed by exemplar studies in the area, demonstrating the various methods used in visual communication research as well as the research approaches applicable for specific media types. The Handbook serves as an invaluable reference for visual communication theory as well as a useful resource book of research methods in the discipline. It defines the current state of theory and research in visual communication, and serves as a foundation for future scholarship and study. As such, it is required reading for scholars, researchers, and advanced students in visual communication, and it will be influential in other disciplines in which the visual component is key, including advertising, persuasion, and media studies. The volume will also be useful to practitioners seeking to understand the visual aspects of their media and the visual processes used by their audiences.


Communication Yearbook

Author: William B. Gudykunst
Publisher: SAGE
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Volume 24 in this series is devoted to addressing the current status of theory and research in each of the International Communication Association's divisions or interest groups. Chapters look at the parameters of the groups, the relationship of the group to other groups, the major theories used in the group, the research that supports these theories, the major lines of research in the group, and the major issues with which scholars in the group must cope in the next century. As a whole, Communication Yearbook 24 provides a unique summary of the field of communication at the end of the 20th Century and the beginning of the new millennium.


Visualization in Mathematics Reading and Science Education

Author: Linda M. Phillips
Publisher: Springer Science & Business Media
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Science education at school level worldwide faces three perennial problems that have become more pressing of late. These are to a considerable extent interwoven with concerns about the entire school curriculum and its reception by students. The rst problem is the increasing intellectual isolation of science from the other subjects in the school curriculum. Science is too often still taught didactically as a collection of pre-determined truths about which there can be no dispute. As a con- quence, many students do not feel any “ownership” of these ideas. Most other school subjects do somewhat better in these regards. For example, in language classes, s- dents suggest different interpretations of a text and then debate the relative merits of the cases being put forward. Moreover, ideas that are of use in science are presented to students elsewhere and then re-taught, often using different terminology, in s- ence. For example, algebra is taught in terms of “x, y, z” in mathematics classes, but students are later unable to see the relevance of that to the meaning of the universal gas laws in physics, where “p, v, t” are used. The result is that students are c- fused and too often alienated, leading to their failure to achieve that “extraction of an education from a scheme of instruction” which Jerome Bruner thought so highly desirable.


Stagecraft and statecraft

Author: Dan Schill
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This book examines media events and advance in political communication from Kennedy through Obama by exploring the way media events are conceived and staged, the strategy and tactics advance staffers use to manage the news media, the functions of media events, the implications of politically communicating by media event, and the way scholars and students can analyze media events.


Writing the Visual

Author: Carol David
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WRITING THE VISUAL: A PRACTICAL GUIDE FOR TEACHERS OF COMPOSITION AND COMMUNICATION offers a variety of creative and theoretically based approaches to the development of visual literacy. The book's introduction and twelve chapters provide an array of pedagogical perspectives, exceptional field-tested assignments for students writing across the disciplines, and a strong bibliographic base from which readers might continue their exploration of visual studies. Presenting ideas both imaginative and practical for teachers and advanced students, WRITING THE VISUAL aims to expand our understanding of how visual and verbal elements contribute to a text's effectiveness. Extensively referencing key figures from ancient times to the present who have developed theories, described histories, and provided analyses of images, WRITING THE VISUAL responds to the growing desire for critical and creative engagement with visual language in composition and communication classrooms. - ABOUT THE EDITORS Carol David is Professor Emerita in the Department of English at Iowa State University, where she served as teacher and administrator of composition programs from 1960 until her retirement in 2001. Her research on writing, visuality, and technical communication has appeared in TECHNICAL COMMUNICATION QUARTERLY, JOURNAL OF BUSINESS COMMUNICATION, JOURNAL OF BUSINESS AND TECHNICAL COMMUNICATION, and elsewhere. - Anne R. Richards is Assistant Professor of English at Kennesaw State University, where she blends critical and interdisciplinary approaches to the teaching of multimedia literacy and technical writing. Her research on scientific images, color on the World Wide Web, and multimedia sound has appeared or is forthcoming in TECHNICAL COMMUNICATION QUARTERLY. - CONTRIBUTORS Contributors include Nancy Allen, Carol David, Jean Darcy, Jane Davis, Ryan Jerving, C. Richard King, Mark Mullen, L. J. Nicoletti, Alyssa O'Brien, Iraj Omidvar, Kristin Walker Pickering, Deborah Rard, Anne R. Richards, Yong-Kang Wei, and Barbara Worthington.


Essentials of Visual Communication

Author: Bo Bergström
Publisher: Laurence King Pub
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Essentials of Visual Communication is an inspiring and uniquely accessible guide to visual communication.The book presents the major disciplines in today's media, and puts theory into practice, explaining how to achieve a strong communication chainfrom strategy and messages to design and influencesto reach the target audience. This book will be invaluable for anyone wanting to communicate through the use of images and text, and in particular for students, whether in the fields of graphic design, advertising, editorial design, journalism, new media, information technology, mass communication, photography, film, or televisionin fact, any discipline that seeks to deliver a message through words and pictures. Essentials of Visual Communication is illustrated throughout with up-to-date examples of best practicefrom around the world that help to put visual theory into context. Summary boxes make it ideal for revision and reference.


Exposure

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The Best Books for Academic Libraries Medicine

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Publisher: Best Books
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Books recommended for undergraduate and college libraries listed by Library of Congress Classification Numbers.