But where are millennials leading America? How will this generation shape our nation’s future? These are questions everyone is asking – in newspapers, in books, on television and on Twitter. And they’re baffled.
Author: David Cahn
Publisher: Post Hill Press
Category: Social Science
When Millennials Rule offers an optimistic story about how the generation that grew up through 9/11 and the Great Recession will rise above these setbacks to unify around common-sense solutions and take back America’s future. China has swallowed our jobs. Social security is going bankrupt. Radical Islamic terrorists threaten our safety. Our planet is on the brink of environmental disaster. Meanwhile, politicians pound their chests in ideological wars that enrich lobbyists and special interest groups at the expense of the American voter. If America today is at a crossroads, it is the millennial generation – long ridiculed as selfish egotists and narcissistic Twitter drones – that will face the momentous task of restoring the promise of a better future. But where are millennials leading America? How will this generation shape our nation’s future? These are questions everyone is asking – in newspapers, in books, on television and on Twitter. And they’re baffled. The Nation called it “Millennial Madness” and The Atlantic complained that millennial political views “don’t make any sense.” Five years ago, David and Jack Cahn – identical twins, competitive debaters, and New York magazine’s “Twin Titans” – set out to answer these questions and uncover their generation’s political identity. Traveling across the country, from Kentucky to Illinois to California, they talked with more than 10,000 young Americans about everything from campaign finance reform to nuclear proliferation, Beyoncé and Taylor Swift. When Millennials Rule is the story of their journey. They start in New Haven, Conn., just months after the Newtown shooting, and end in Philadelphia, where the 2016 Democratic National Convention is set to launch one of the most contentious elections in modern history. Combining thorough reporting with the compelling stories of their peers, the brothers craft an authentic, first-person portrait of what millennials stand for and why.
The Millennial Book: How to Win When Millennials Rule the World methodically discusses factors that have shaped the Millennial generation, addresses broad sweeping stereotypes, and deconstructs common myths.
Author: Jeremy K. Balkin
Publisher: Lid Publishing
Just who are the Millennials? Also known as Generation Y, they are fast becoming the most impactful generation the world has ever known. But to many, Millennials are full of mystery and contradictions, where myths, assumptions and often negative stereotypes are misinforming company CEOs, political leaders, media and established power structures. In this timely book, Jeremy K. Balkin methodically analyses Millennials and shares valuable insight into how best to empower them by understanding what drives the most important generation ever. Balkin begins by defining the generation and then addresses stereotypes and cultural influences that impact Millennials. This book will challenge our views of Millennials, how best to work with them, and help us better understand the profound impact they are making now, and will continue to have on our future.
Millennials are the newest generation to enter the workforce.
Author: Nicole M. Baker
Millennials are the newest generation to enter the workforce. When Millennials enter organizations, managers construct perceptions about Millennials' communication behaviors, including their characteristics and adherence to organizational rules. These perceptions help managers decide Millennials' organizational fit. A review of literature revealed a scarcity of empirical research in this area with little empirical research from communication scholars who apply communication frameworks, theories, and concepts. This research used the lens of social constructionism to understand the membership categorization devices and category-bound activities managers use to characterize Millennials. In order to better understand how Millennials conform to and change organizational culture, data were reviewed for those normative and code rules managers described Millennials violating. In this qualitative, exploratory study, 25 managers who were 31 years of age or older that worked in the hospitality industry and managed Millennial (18 to 30 years old) employees were interviewed through a snowball convenience sample. Interviews were transcribed and patterns were identified. Data analysis indicated that "kids," "age group," and "Millennials" and variations of the Millennial term were used to categorize Millennials. Analysis of category-bound activities showed patterns in Millennials' desire for learning and training, mixed preference for teamwork often affected by their liking for peers, and needs for frequent, clear, personalized feedback. With respect to rule violations, data showed that some organizations were adapting their cell phone policies in response to Millennial rules resistance. However, organizations were not willing to accommodate Millennials' rule violations in either the area of time-off requests or uncivil behavior due to organizational codes.
Throw in any other descriptors, real or imagined, and you are still wrong . . . because Millennials come in a broad rainbow of color, language, and social settings. Yet they are still Millennials because they all have one thing in ...
Author: T. Scott Gross
Publisher: Simon and Schuster
Category: Business & Economics
In today’s digital world, the Baby Boomers and Generation X are giving way to a new generation of consumers: the Millennials. These tech-savvy consumers—bearing the mantra “my way, right way, why pay?”—want quick, customizable service that is negotiated on their terms and delivers great value. And when Millennials want help, they want it now; when they don’t want help, they expect the sales staff to be invisible. In Millennial Rules: How to Sell, Serve, Surprise, and Stand Out in a Digital World, veteran business owner T. Scott Gross demystifies the newest generation and shares how businesses can meet and exceed Millennials’ expectations to make the sale—without resorting to tricks and gimmicks. Invisible selling is built on ethical, common-sense business practices that yield success across the board, regardless of niche or industry. Armed with research into generational consumer preferences, humor, and a wealth of experience, Gross tackles the looming question, “How can you disappear and still deliver quality service?” The answer, he suggests, is by emphasizing serving above selling, a strategy that will make organizations successful not just with Millennials, but with all generations. For better or for worse, the Millennials aren’t going anywhere. By learning what has changed—and what hasn’t—you can cater to the wants and needs of each generation and still come out on top. Millennial Rules reveals the ins and outs of Millennials not only as customers but as employees, demonstrating what lifestyle demands to watch out for and why Millennials might be a valuable addition to your team. Rather than proposing a total revolution in business, Gross reinforces a pattern of success by making readers aware of what they’re already doing right—and how to do more of it. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Cahn, David and Jack Cahn. When Millennials Rule: The Reshaping of America. New York, NY: Post Hill Press, 2016. Carson, Elan M. The MillennialMentality: More Than Memes, Cats & Mishaps. Elan Carson, 2015. Keegan, Marina.
Author: Bridey Heing
Publisher: Enslow Publishing, LLC
Category: Juvenile Nonfiction
Millennials are much discussed and debated by the public, media, and government, with many competing ideas about the age group. Including those born between the mid-1980s and early 2000s, the generation is sometimes seen as entitled and lacking in work ethic, while others feel they have proven themselves as innovative and forward thinking. Today, as millennials enter the workforce and begin shaping the future of the country, understanding how they fit into society is extremely important. In this book, arguments about millennials written by experts, researchers, politicians, and others will be laid out side by side so that students can form their own opinions not only about this critical generation, but about how society confronts change and generational differences.
Just as Moore's Law defines technological change on a two year period, maybe we should view generations in the same ... If you are to accommodate and foster successful Millennial intrapreneurs, you must redefine how you approach 21st ...
Author: Larry Mogelonsky
Publisher: Author House
Category: Business & Economics
This guide to marketing and management for hoteliers covers both traditional and contemporary facets of hotel operations and highlights modern success stories and potential pitfalls.--From dust jacket.
In 2011, the d.school's sister institute in Germany published a commandment-like creed which governs the design thinking sensibility: (1) the human rule—all design activity is ultimately social in nature; (2) the ambiguity rule—design ...
Author: Darius Sollohub
Publisher: University of Texas Press
Much has been written about Millennials, but until now their growing presence in the field of architecture has not been examined in-depth. In an era of significant challenges stemming from explosive population growth, climate change, and the density of cities, Millennials in Architecture embraces the digitally savvy disruptors who are joining the field at a crucial time, as it grapples with the best ways to respond to a changing physical world. Taking a clear-eyed look at the new generation in the context of the design professions, Darius Sollohub begins by situating Millennials in a line of generations stretching back to early Modernism, exploring how each generation negotiates the ones before and after. He then considers the present moment, closely evaluating the significance of Millennial behaviors and characteristics (from civic-mindedness to collaboration, and time management in a 24/7 culture), all underpinned by fluency in the digital world. The book concludes with an assessment of the profound changes and opportunities that Millennial disruption will bring to education, licensure, and firm management. Encouraging new alliances, Millennials in Architecture is an essential resource for the architectural community and its stakeholders.
Will Millennials And Gen Z Rule The Workforce By 2020 ? Growth Business . Retrieved from https : // www.growthbusiness.co.uk/will-millennials-and-gen-z-rule-workforce-2020-2551152/ National Archives . ( 2013 ) . Industrial Training .
Author: Gerhardt, Trevor
Publisher: IGI Global
It has become evident within higher education and within (or in partnership with) the workplace that there is a growing demand for an integration of learning within the workplace. Formal and intentional models and processes utilizing experiential learning methods and pedagogy are often referred to as work integrated learning. However, there is a vast cross-conceptualization evident within the field between concepts such as work-related learning (WRL), workplace learning (WPL), work-based learning (WBL), work integrated learning (WIL), and experiential learning (EL). Furthermore, there are vast differences between different applications such as apprenticeships, higher degree apprenticeships (HDA), co-operative education (Coop), internships, placements, projects, sandwich courses, practicums, and more. There is a new focus on the impact of WIL on the future labor force, specifically of generations Z and Y. Applications of Work Integrated Learning Among Gen Z and Y Students presents educational and theoretical concepts related to WIL and Gen Z and Y students as a workforce. The chapters include coverage not only on these concepts, but in-depth research on the implications of WIL on these generations, educational themes in WIL, and WIL innovation. The topic of WIL and all its applications are covered in a global context and for all fields of work, focusing on the skills and expertise gained from the students of work-based learning along with insights on how work-based learning is implemented by teachers and educational administrations. This book is a valuable reference tool for in-service and preservice teachers, administrators, teacher educators, human resources and career development management, practitioners, stakeholders, researchers, academicians, and students interested in insight, theory, and practical examples of WIL from around the world and the impact these have within the workplace as related to generations Y and Z.
The ACS residence rules are based on a“current residence” conceptsince data are collected continuously throughout the entire year with responses provided relative to the continuously changing surveyinterview dates.
Author: Robert L. Scardamalia
Publisher: Bernan Press
Category: Social Science
This publication provides a wide range of characteristics profiling the demographic, social, and economic status of the millennial generation.
A Millennial's Guide to Rewriting the Rules of Management Brad Karsh, Courtney Templin. works better later in the day, ... Millennials question, “If they know what the deliverables are, why should I regulate how they work best?
Author: Brad Karsh
Category: Business & Economics
Millennials mean business, and they are shaking up the workplace as they enter management roles for the very first time. They are tearing down the corporate ladder, communicating on the fly, and bringing play to work. Millennials are creative,big thinkers, and they will change the face of leadership-IF they can bridge the gap between the hierarchical management style of senior executives and the casual, more collaborative approach of their peers. Manager 3.0 is the first-ever management guide for Millennials. They will master crucial skills such as dealing with difficult people, delivering constructive feedback, and making tough decisions-while gaining insight into the four generations in the workplace and how they can successfully bring out the best in each. Packed with interviews and examples from companies like Zappos, Groupon, Southwest Airlines, and Google, Manager 3.0 will help these new managers enhance their unique talents while developing an effective leadership style all their own.
Their commonalities in the way they have gained success are based on new rules that have gained momentum among us all, but none more prominent than Millennials. Currently Millennials are the world's most populous generation and by 2025 ...
Author: Jackie Fast
Publisher: Kogan Page Publishers
Category: Business & Economics
When the winners of today can be dethroned by a surprise new entrant tomorrow, how do you ensure you stay on top? The world has changed, and the leaders of the future are those who embrace disruption and make their own rules. Rule Breaker is a manifesto for a new wave of leadership. One that operates in flatter workplaces where command and control doesn't work, and where people are entrusted with powerful purpose that grows businesses and communities. Award-winning entrepreneur, Jackie Fast, details how we have got here and why a whole new generation of workers is moving away from traditional models of work. Rule Breaker shows you how businesses like Kylie Cosmetics, M.92 and Beats can tap into a purposeful and engaged community of talent, harnessing true diversity and collaboration. To remain a highly successful leader in a future of radical change, you need to do more than fly the flag at the top of the podium supported by those beneath you. You must join the frontline and pave the way. Throw away the rule book, encourage rebelliousness, ask questions and lead by example.
Spirit Rule and, 31–32, 33, 37,63, 80–84 Yelp and, 87–89 millennials Body Rule and, 133–135 as digital natives, 132 Mind Rule and, 138–140 Mobile Formula and, 141 Pew Research Center description, 132 privacy beliefs of, 75 shaping of ...
Author: SC Moatti
Publisher: Berrett-Koehler Publishers
Category: Business & Economics
Mobile has now become such an integral part of how we live that, for many people, losing a cell phone is like losing a limb. Everybody knows mobile is the future, and every business wants in, but what are the elements of mobile success? SC Moatti, a Silicon Valley veteran who was an executive with Facebook, Trulia, and Nokia, gives businesses and professionals simple ways to thrive in this modern day “gold rush.” More than a book on technology, this is a book about human nature and what matters most to us. Moatti shows that because mobile products have become extensions of ourselves, we expect from them what we wish for ourselves: an attractive body, a meaningful life, and a growing repertoire of skills. She has created an all-encompassing formula that makes it easy for any business to develop a strategy for creating winning mobile products. Her Body Rule dictates that mobile products must appeal to our sense of beauty—but beauty in a mobile world is both similar to and different from what it means offline. The Spirit Rule says mobile products must help us address our deepest personal needs. And the Mind Rule explains that businesses that want to succeed in mobile need to continually analyze the user experience so they can improve every iteration of their products. Moatti includes case studies from mobile pioneers such as Facebook, Uber, Tinder, WhatsApp, and more. The market is full of how-to books for programming apps, but no works examine what is required for success in the mobile era. Until now.
As long as one plays by the millennial rule book, it is not difficult to retain them for a year or two. Employers must look to appeal to the characteristics that millennials seek most: horizontal and vertical career advancement ...
Author: Dheeraj Sharma
Publisher: Sage Publications Pvt. Limited
Category: Business & Economics
‘What do millennials want?’ is a big question facing organization these days. HR managers are looking for recruitment strategies that can help achieve the optimal person–organization fit. Several organizations have already started implementing innovative practices to attract and retain millennials. They are unique in their characteristics and consumption pattern. Millennials are known to have forced several organization to adapt the workplace and work environment. Their varied ways of life are also reflected in their work settings. Millennials enter the workforce with unique needs, characteristics, expectations and personalities. These differences pave the way for new challenges that contemporary organizations encounter on a regular basis. This book demystifies the problems faced by HR managers and recruiters when hiring and working with millennials. It offers descriptive and prescriptive insights on leveraging the millennial talent.
We joyfully wrote this book to teach the rules of business etiquette and equip millennials (and perhaps even other generations) with manners, social skills, and dining skills–everything you need to put your best polite and polished foot ...
Author: Jessica W. Marventano
Publisher: Morgan James Publishing
Category: Business & Economics
The Marvelous Millennial’s Manual to Modern Manners is the concise, approachable and relevant go-to manners and civility manual that makes all professional millennials’ lives more productive and pleasant. Most Americans think society is becoming more and more rude. Everyone blames the young generation, but that trend has been the case since the beginning of time. Actually, millennials have many positive attributes to offer—empathy, open-mindedness, and optimism. However, they don’t have a solid foundation in manners. The Marvelous Millennial’s Manual to Modern Manners gives millennials the tools they need for professional and personal success with its concise and relevant sections on personal branding, business etiquette, and dining skills. All these important life skills are like any other skill: they must be learned. This is the manners manual for them.
Being optimistic and cooperative team players, accepting of authority, rule followers, and smarter than most think, the Millennials “represent a sharp break from Generation X, and are running exactly counter to trends launched by the ...
Author: Michael D. Coomes
Publisher: John Wiley & Sons
By 2012 total college enrollment is projected to exceed 15.8 million, and a new generation of students and their attitudes, beliefs, and behaviors will be in the forefront of this enrollment boom. Now is the time for student affairs practitioners to consider new learning and service strategies, rethink student development theories, and modify educational environments. This volume provides a foundation for understanding the incoming generation of students and to offer suggestions on how to educate and serve them more effectively. This best selling issue is the 106th volume of the Jossey-Bass higher education report New Directions for Student Services.
Millennials will soon rule the world: But how will they lead? Retrieved from http://forbes.com/sites/joshbersin. Bertalanffy, L. (1968). General system theory: Foundations, development, applications. New York: George Braziller.
Author: Ahmet Atay
Publisher: Rowman & Littlefield
Category: Language Arts & Disciplines
This book provides valuable insights into the millennial generation and how college students, faculty, and staff can effectively communicate and understand one another.
Do not miss the point. The Millennials are a sign.” “What?” I responded, shocked. “There is a millennium in the Bible, Putty. What is that millennium about?” “Umm ... it's about the uncontested rule of Christ.” “That's right.
Author: Putty Putman
Publisher: Chosen Books
In Matthew 13, Jesus tells the parable of a man who stumbles across a treasure hidden in a field. He goes home, sells everything he has, and buys that field to own that treasure. This is what the kingdom of heaven is, Jesus says--a treasure worth everything. But the truth is, for most of us, our enthusiasm is often wrapped more deeply around a football team or the latest TV show than what God is doing through us. Lacking a purpose calling to the deepest parts of us, we numb ourselves. In this eye-opening, empowering book, pastor and author Putty Putman shows that there is a kingdom designed to provide your life with such compelling purpose that you will reorient your whole life around it. Here is your invitation into a life of significance, adventure, and wonder far beyond what you have let yourself dare to dream.
The poor engagement levels around the world show beyond doubt that with millennials slowly making up largest percentage of working population, the traditional engagement methods and models have yielded very little. The new rule of ...
Author: Debashish Sengupta
Publisher: SAGE Publishing India
Category: Business & Economics
Currently, we have about 2 billion millennials in the world, aged between 17 and 37 years, who are fast becoming the world’s most important generational cohort in terms of consumer spending growth, sourcing of employees and overall economic prospects. Engaging this cohort for businesses, societies and nations is no more a matter of choice. The 2016 millennial survey by Deloitte on millennials has alarming news for companies the world over. Majority of the millennials or Gen Y workers are likely to change their companies by 2020. While the world over similar trends are visible, India ranks third where the probability of Gen Y workers leaving their current companies is maximum. The survey also points to the fact that this lack of loyalty may be a sign of neglect that millennials might be facing in their organizations. Such poor levels of engagement of millennial workers in India and rest of the world are a huge red flag for all companies. Poor engagement will not only have cost implications but also have huge negative implications on the growth, profitability and sustainability of companies, especially when the going is not particularly easy for most of the industry sectors. This book attempts to create a deep empathy for millennials and is a result of the author’s extensive research spanning almost a decade. The book dives deep into the life of Generation Y and seeks to create an unbiased understanding about this generation, thereby exploding the perceptual myths and stereotypes about them. Based on the research, the book suggests a new strategy to engage with the millennial generation in the workplace and marketplace in particular and the society in general. It provides a consultative guidance to engaging millennials seeking to replace the old models and designs of engagement.
CHAPTER 8 EpHogue Now that you are familiar with the new rules of Marketing to Millennials and you have a better understanding of the genera— tion, you likely have some big questions, such as: Where do I start? Millennials are not a ...
Author: Jeff Fromm
Category: Business & Economics
The numbers cannot be ignored: eighty million Millennials wielding $200 billion in buying power are entering their peak earning and spending years. Companies that think winning their business is a simple matter of creating a Twitter account and applying outdated notions of "cool" to their advertising are due for a rude awakening. Marketing to Millennials is both an enlightening look at this generation of consumers and a practical plan for earning their trust and loyalty. Based on original market research, the book reveals the eight attitudes shared by most Millennials, as well as the new rules for engaging them successfully. Millennials: * Value social networking and aren't shy about sharing opinions * Refuse to remain passive consumers-they expect to participate in product development and marketing * Demand authenticity and transparency * Are highly influential-swaying parents and peers * Are not all alike-understanding key segments is invaluable Featuring expert interviews and profiles of brands doing Millennial marketing right, this eye-opening book is the key to persuading the customers who will determine the bottom line for decades to come.